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Find winning Instagram Ads

The fastest growing ecommerce brands run 11x more ad creative. Use AI to make the process easy, keep costs low and get results.

plans that scale with you

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See Pricing

The best way to test more Instagram ads

Write copy with AI

Ads right for Instagram

Use AI to generate copy, static and video ads that capture attention in the Instagram newsfeed.

Automate video creation

easy edits for Instagram

Easily edit the things that matter for Instagram ads - branding, product use, CTAs, copy and video.

brand for Instagram

Balance branding with an authentic, channel-native style that feels at home in the Instagram newsfeed.

Instagram placements

Generate ads in all the major Instagram placements - portrait, landscape or square - at once.

predictive score

Instagram Best Practices

All ads follow Instagram best practices for layouts and text use. Stay on the right side of ad review!

Export to Instagram

All ads are ready to be uploaded to Instagram in minutes. Getting new ads into Instagram is easy.

What do AI Instagram ads look like?

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer

Pencil works with your existing stack

Check out the showreel ➝

Connect ad accounts

Connect your ad accounts to learn from winning ads, see insights and train predictions.

Connect your store

Connect to your store or assets library to import branding, images, videos and products.

Generate ads

Generate new ad creatives yourself in minutes, or receive a batch from us weekly.

Ready to try AI Instagram ads?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.