Plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

no credit card required. no obligation. no risk.

Start with a free creative dashboard ❤️

Analyze your ad account to see which creatives are winning, losing, scaling & fatiguing

One click setup
Free forever
No credit card required
Get started for free

How can I try Pencil?

Anyone can try generating new ad ideas with Pencil for 7 days for free. During your trial, you can upload your assets, generate and edit new ad ideas. You only pay once you're ready to export and download your ads.

To see predictive scores and insights, you need to run enough ad ideas for Pencil to learn. This functionality is currently only available via a paid upgrade and a longer term commitment.

What languages are supported?

Pencil generates ad copy in English only.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard annual rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact our sales team so we can discuss the right package for you.

What payment methods do you accept?

We accept all major credit cards. For large subscriptions we can also accept POs/invoicing and payment via bank transfers.

What is your cancellation or refund policy?

We've made a free trial available so you can see for yourself if Pencil meets your needs. Our "Generate" plan can be cancelled at any time.

Our "Generate + Learn" and "Enterprise" plans require longer term commitments to allow enough time and data for Pencil's machine learning capabilities to work. They do include a 3-month pilot period during which, if it isn't a good fit, you can cancel. We commit heavily to getting new customers up and running and unfortunately the pilot period fee is not refundable.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the app, or email, give us a detailed account of what happened, and we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

What happens when my subscription ends?

When your subscription ends, you will lose access to your account and all workspaces entirely and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just contact us at

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What happens if I use more than my plan’s quota of Ads?

Your plan’s quota refers to the number of Ads you generate and then either download or export into your connected Facebook Ads Manager account(s). All the ads generated by Pencil that you don’t use, are not counted towards your quota. If you want to use more Ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

What happens if I don’t hit my plan’s Quota of Ads?

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

"Pencil allows us to relentlessly generate and test dozens of new creative ideas and formats. For some campaigns, we've seen 2X ROAS performance and 5-10X efficiency gains. Creative AI is making us faster, better and already bringing costs down."
rich tubmanCo-Founder

Compare all features

generate + learn

Book demo


Contact us


Brand kits with fonts, logos, colors

Workspaces for each brand or team

1 included.
Add more at any time.

1 included.
Add more at any time.


Auto-slice videos by scene

Auto-tag videos and images

Auto-remove product backgrounds

Input existing product descriptions, offers and CTAs


Generate ads in minutes

Unlimited generation
10 downloads/exports included

Unlimited generation
50 downloads/exports included


Automatic layouts and narratives

Generate ad copy

Generate 6s, 10s, 15s length video ads

Generate ads in 1.91:1, 16:9, 1:1, 9:16, 4:5 in one shot

Generation learns from user selections and edits


Swap edits apply across all formats

Free-form edits one format at a time

Click-to-swap copy, images, video

Fast audio and video trimming

Library of best practice layouts and animations

Add custom images, stickers, buttons and graphics

Predictions & insights

Predictive score based on your objectives, targetings & metrics

Easy to understand explanations for all predictions

Insights into what copy and visuals are working in your ads

Generate new ads based on past results

Direct integration with Facebook Ads Manager


Access to APIs and SDKs upon request

Custom upstream and downstream integrations

Dedicated support from your Customer Success manager

"Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”
gil davidFounder

Ready to put AI Ads
at the heart of your
creative workflow?