Choose the plan for you

Learn for free. Generate new AI ads yourself. Or let us do it all for you.

no credit card required. no obligation. no risk.
Learn

Use AI to analyze your ads, learn what’s working & take action

$0
per month

Creative dashboard. Set targets, scale “winners”, pause “losers”  and get alerts to fight ad fatigue

Discover insights. Learn which copy and visuals are lifting results or dragging you back

Train AI predictions. Let Pencil’s AI learn from your best ads to help make your next ads

Get started free
1-click setup     No credit card required
Scale

Use AI to generate ad creatives that are predicted to perform

$750
per month
Everything in Learn, plus:

Generate unlimited AI ads

Export 50 ads per month

$10 for additional exports

1 brand workspace included

Creative Assistant

We'll send you a batch of new ads to test every week based on your data. Or brief us and get ads in 24 hours.

Book demo
Volume discounts available
Managed

Work with an expert growth marketer to grow your business with AI

$1,500
or 10% of ad spend per month
Everything in Scale, plus:

Fully managed creative

Fully managed media

Weekly testing & reporting

Monthly performance reviews

Dedicated support

Learn

Use AI to analyze your ads, learn what’s working & take action

$0
per month

Creative dashboard. Set targets, scale “winners”, pause “losers”  and get alerts to fight ad fatigue

Discover insights. Learn which copy and visuals are lifting results or dragging you back

Train AI predictions. Let Pencil’s AI learn from your best ads to help make your next ads

Get started free
1-click setup     No credit card required
Scale

Use AI to generate ad creatives that are predicted to perform

$650
per month
Everything in Learn, plus:

Generate unlimited AI ads

Export 50 ads per month

$10 for additional exports

1 brand workspace included

Creative Assistant

We'll send you a batch of new ads to test every week based on your data. Or brief us and get ads in 24 hours.

Book demo
Volume discounts available
Managed

Work with an expert growth marketer to grow your business with AI

$1,200
or 7.5% of ad spend per month
Everything in Scale, plus:

Fully managed creative

Fully managed media

Weekly testing & reporting

Monthly performance reviews

Dedicated support

How can I try Pencil?

The easiest way to try Pencil is to sign up for the free "Learn" plan. You can connect to your ad accounts in one click to see which of your ads are winning, losing and why.

Once you're ready to start generating new ad ideas, we have a number of options available - including a shorter quarterly commitment for pilot projects. Typically brands start seeing results with Pencil after running about 10 ads.

What languages are supported?

At the moment, Pencil generates ad copy in English only. However, translating the generated copy into your local language is a single extra step.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact our sales team so we can discuss the right plan for you.

What payment methods do you accept?

We accept all major credit cards. For large or annual subscriptions we can also accept payment via bank transfers.

What is your cancellation or refund policy?

You can cancel your subscription to our "Learn" or "Scale" plans at any time, and any charges will stop at the end of your billing period. For "Managed" plans we will work with you to ensure adequate notice is available if you need to cancel.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

What happens when my subscription ends?

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at sales@trypencil.com.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What happens if I use more than my plan’s quota of Ads?

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected ad accounts. All the ads generated by Pencil that you don’t use are not counted towards your quota. If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

What happens if I don’t hit my plan’s Quota of Ads?

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

Powerful creative AI features

Write copy with AI

AI Copy & Narratives

Use OpenAI GPT-3 to generate new ways to talk about and pitch your products.

Automate video creation

Automated video Edits

Automatically cut and splice your images and video into whole new ad concepts.

Brand Kits

Upload and lock your logos, fonts and colors so all generated ads stay on-brand.

Diverse By Design

Ensure that ads you test are statistically different enough to find breakout winners.

predictive score

Predictive score

Compare generated ads to past winners. Always run the "next best" test.

New Ideas in Minutes

Generate new ad ideas to try in minutes, and make edits instantly.

Are you an agency? We have a special plan just for you.

AI your whole agency.
Get your team and clients onto Pencil for one low cost.

AI-proof your business.
We’ll show you how to take on more clients at better margins by automating your processes.

Upskill your team in AI.
We’ll train your team on pitching & executing with AI.

Grow your agency with AI.
Send us users, earn referral fees. We’ll send you clients via our agency portal, too.

Let us show you how Pencil transforms high-volume, high performance creative work into a profit center in your agency.

Ready to unlock your next level of growth?