Ready to win with AI ads?

Pencil was originally designed for ecommerce brands and performance agencies who need to aggressively test a large amount of ad creative in order to deliver ROAS and CPA.

Pencil works best if you already have a strong brand and a library of images and video featuring your products or services that you need to turn into winning ads. If you don't have this, we strongly suggest building an asset library of at least 3-5 product images (try https://www.soona.com) and 3-5 UGC videos (try https://billo.app) before using Pencil. Stock images and videos are a last resort! Low quality creative inputs will lead to low quality creative outputs.

Pencil works best if you're already spending at least $5k/mo on ads and have data in your ad account on what's working and not working. If you don't have this, you'll need to experiment with as many, and as varied, ads as possible to set a baseline and create patterns in what works and what doesn't for your business. Pencil will start learning and showing you predictions with data from ~10 ads for a given objective, targeting and metric.

Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.

Pencil uses a pipeline of AI algorithms. Our algorithms write copy, edit video, match copy and visuals to create narratives, select best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 2-3 minutes per ad.

When you first sign up for Pencil you'll connect your ad accounts and upload your assets as part of onboarding in order to quickly generate a first batch of ads.

Our team tries to review all new workspaces and will reach out if we think we can help you set up your workspace differently to get the best results.

Just sign up for the 7-day free trial of our Starter plan! It's totally free to generate ad ideas, get predictions, see insights and more.

We officially support generating ad copy in English. Unofficially, Pencil will generate ad copy in other languages if you provide your brand description, product description and topic in the language of your choice. However do note that the quality of non-English ad copy will be lower than for English ad copy.

We are working hard on official support for a number of other languages. Please check out our public roadmap for more details on when this will be available.

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

Pencil can generate both static and video (6s, 10s and 15s) ads. Each ad is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1.

This means that Pencil's outputs can be used on pretty much any social channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.

You're able to export your generated ad ideas directly into your ad account. You can also download your ad ideas as image (PNG) or video (MP4) files.

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Your plan’s quota refers to the number of ads you either download or export into your connected ad accounts.

If you want to export more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

Your plan’s quota refers to the number of ads you either download or export into your connected ad accounts.

Your ad quota is refreshed monthly and any unused ads roll over indefinitely. Do note that if you cancel your Pencil account, you lose all accumulated quota.