Ready to win with ads?

Join 3,000+ brands and agencies scaling their businesses with Pencil

Starter

For startups & freelancers

Generate ad creatives predicted to win with AI.

$119/mo
$119 billed monthly
Try free 7 days

Generate ads yourself with AI

50 exports (add exports $10)

1 brand (add brands $119/mo)

Free stock music, images & video

Predictions, insights & benchmarks

Sharing, commenting & approvals

Direct channel integrations

Chat support

Pro

For brands & agencies

Get ad creatives weekly from a shared Creative Strategist.

$299/mo
$299 billed monthly
Get started now

Everything in "Starter" plus:

Shared Creative Strategist

Ads made by Creative Strategist

1 brief/week to Creative Strategist

Slack with Creative Strategist

100 exports (add exports $10)

1 brand (add brands $249/mo)

Unlimited

For enterprises

Unlimited ad creatives from a dedicated Creative Strategist.

$999+/mo
$999 billed monthly
Get started now

Everything in "Pro" plus:

Dedicated Creative Strategist

Ads made by Creative Strategist

1 brief/day to Creative Strategist

Unlimited exports

Custom pricing for multiple brands

Bank transfers & payment terms

Starter

For startups & freelancers

Generate ad creatives predicted to win with AI.

$99/mo
$297 billed quarterly
Try free 7 days

Generate ads yourself with AI

50 exports (add exports $10)

1 brand (add brands $99/mo)

Free stock music, images & video

Predictions, insights & benchmarks

Sharing, commenting & approvals

Direct channel integrations

Chat support

Pro

For brands & agencies

Get ad creatives weekly from a shared Creative Strategist.

$249/mo
$747 billed quarterly
Get started now

Everything in "Starter" plus:

Shared Creative Strategist

Ads made by Creative Strategist

1 brief/week to Creative Strategist

Slack with Creative Strategist

100 exports (add exports $10)

1 brand (add brands $249/mo)

Unlimited

For enterprises

Unlimited ad creatives from a dedicated Creative Strategist.

$799+/mo
$2,397 billed quarterly
Get started now

Everything in "Pro" plus:

Dedicated Creative Strategist

Ads made by Creative Strategist

1 brief/day to Creative Strategist

Unlimited exports

Custom pricing for multiple brands

Bank transfers & payment terms

Starter

For startups & freelancers

Generate ad creatives predicted to win with AI.

$79/mo
$948 billed annually
Try free 7 days

Generate ads yourself with AI

50 exports (add exports $10)

1 brand (add brands $99/mo)

Free stock music, images & video

Predictions, insights & benchmarks

Sharing, commenting & approvals

Direct channel integrations

Chat support

Pro

For brands & agencies

Get ad creatives weekly from a shared Creative Strategist.

$179/mo
$2,148 billed annually
Get started now

Everything in "Starter" plus:

Shared Creative Strategist

Ads made by Creative Strategist

1 brief/week to Creative Strategist

Slack with Creative Strategist

100 exports (add exports $10)

1 brand (add brands $249/mo)

Unlimited

For enterprises

Unlimited ad creatives from a dedicated Creative Strategist.

$599+/mo
$7,188 billed annually
Get started now

Everything in "Pro" plus:

Dedicated Creative Strategist

Ads made by Creative Strategist

1 brief/day to Creative Strategist

Unlimited exports

Custom pricing for multiple brands

Bank transfers & payment terms

Frequently asked questions

Who is Pencil for?

Pencil was originally designed for ecommerce brands and performance agencies who need to aggressively test a large amount of ad creative in order to deliver ROAS and CPA.

Pencil works best if you already have a strong brand and a library of images and video featuring your products or services that you need to turn into winning ads. If you don't have this, we strongly suggest building an asset library of at least 3-5 product images (try https://www.soona.com) and 3-5 UGC videos (try https://billo.app) before using Pencil. Stock images and videos are a last resort! Low quality creative inputs will lead to low quality creative outputs.

Pencil works best if you're already spending at least $5k/mo on ads and have data in your ad account on what's working and not working. If you don't have this, you'll need to experiment with as many, and as varied, ads as possible to set a baseline and create patterns in what works and what doesn't for your business. Pencil will start learning and showing you predictions with data from ~10 ads for a given objective, targeting and metric.

How does Pencil Work?

Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.

Pencil uses a pipeline of AI algorithms. Our algorithms write copy, edit video, match copy and visuals to create narratives, select best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 2-3 minutes per ad.

When you first sign up for Pencil you'll connect your ad accounts and upload your assets as part of onboarding in order to quickly generate a first batch of ads.

Our team tries to review all new workspaces and will reach out if we think we can help you set up your workspace differently to get the best results.

How can I try Pencil?

Just sign up for the 7-day free trial of our Starter plan! It's totally free to generate ad ideas, get predictions, see insights and more.

What languages are supported?

We officially support generating ad copy in English. Unofficially, Pencil will generate ad copy in other languages if you provide your brand description, product description and topic in the language of your choice. However do note that the quality of non-English ad copy will be lower than for English ad copy.

We are working hard on official support for a number of other languages. Please check out our public roadmap for more details on when this will be available.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

What payment methods do you accept?

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

What is your cancellation or refund policy?

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

What Outputs does Pencil generate?

Pencil can generate both static and video (6s, 10s and 15s) ads. Each ad is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1.

This means that Pencil's outputs can be used on pretty much any social channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.

You're able to export your generated ad ideas directly into your ad account. You can also download your ad ideas as image (PNG) or video (MP4) files.

What happens when my subscription ends?

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What happens if I use more than my ad quota?

Your plan’s quota refers to the number of ads you either download or export into your connected ad accounts.

If you want to export more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

What happens if I don’t hit my ad quota?

Your plan’s quota refers to the number of ads you either download or export into your connected ad accounts.

Your ad quota is refreshed monthly and any unused ads roll over indefinitely. Do note that if you cancel your Pencil account, you lose all accumulated quota.

What people are saying

Brands and agencies are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We leveraged Pencil's platform and saw a 20% improvement in performance and 24% reduction in production costs. This is the start of a great journey.
Anu BiswasEnterprise marketer
Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.
Rob CarlinerEcommerce marketer
Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.
Gil DavidAgency marketer
Pencil provided a one-stop solution that helped streamline every part of my workflow.  Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details. 
Jeremy ThurswellEcommerce marketer
We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.
Ryan ZimmermanEcommerce marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
Carly LondonGrowth marketer
We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The brand teams were excited by the ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency over a month-long A/B test. This is an exciting new technology.”
Sebastian AuEnterprise marketer

Ready to unlock your next level of growth?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.