Plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

single brand

Generate ads and predict results


25 ads/month included
For 1 brand workspace
Billed quarterly

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All core features including...

Brief and upload assets

Generate video ads

Edit, share and export ads

Data-backed predictions

Chat support

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multi brand

Scale your teams or agency

Custom pricing

Custom ads/month
Custom brand workspaces

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Everything in single brand plus...

Reduced cost for additional workspaces and ads

Rapid scaling across agency accounts or markets

Email and video call support


Customised & integrated

Custom pricing

Unlimited ads/month
Unlimited brand workspaces

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Everything in multi brand plus...

Cross-brand insights

Custom schemas & formats

Custom DAM integrations

Access to APIs & SDKs

Dedicated media strategists

Dedicated creative strategists

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frequently asked questions

How can I try Pencil?

Just fill out the form at Our team will review your submission in 24 hours, and if we can help we’ll arrange a call to get you started.

What kinds of creative assets do I need to use Pencil?

Please share as many creative assets as you can. The more the platform has to play with, the better!

Video. At least 2 of 1min combined duration, ideally both brand and UGC. MP4 format with no supers or graphics
Product images. At least 4, ideally both lifestyle photography and pack shots. JPG or PNG format less than 2000px, 10mb, 72dpi
Brand kit. Dark and light logo images in PNG format, font files in TTF or OTF format, and at least 3 color hex codes

Does Pencil generate for other languages?

Pencil is designed to work in English. If you want to try it in any other languages, especially other ‘Roman alphabet’ languages with similar characters, you can, and some of our customers do by manually translating some phrases, but we don't officially support other languages.

Is there a free trial?

Unfortunately not. Pencil is an AI learning system that delivers best results when used consistently over a period of time. We've even published some analysis showing how long our customers typically take to double ROAS.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard annual rate and your subscription period will begin immediately. If you'd like multiple new workspaces, please contact our sales team so we can discuss the right package for you.

What happens when my subscription ends?

When your subscription ends, you will lose access to your account and all workspaces entirely and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just contact us at

What payment methods do you accept?

We accept all major credit cards. For large subscriptions we can also accept PO/invoicing and payment via bank transfers.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What is your cancellation or refund policy?

All of our annual subscriptions include a 3-month pilot period during which, if it isn't a good fit, you can cancel. We commit heavily to getting new customers up and running and unfortunately the pilot period fee is not refundable.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the app, or email, give us a detailed account of what happened, and we’ll work with you to make sure you have the best experience possible.

What happens if I use more than my plan’s quota of Ads?

Your plan’s quota refers to the number of Ads you generate and then either download or export into your connected Facebook Ads Manager account(s). All the ads generated by Pencil that you don’t use, are not counted towards your quota. If you want to use more Ads than your quota allows, you can pay for additional ads on a per-Ad basis aligned to the per-Ad price of your subscription.

What happens if I don’t hit my plan’s allocated volume of Ads?

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

"Pencil allows us to relentlessly generate and test dozens of new creative ideas and formats. For some campaigns, we've seen 2X ROAS performance and 5-10X efficiency gains. Creative AI is making us faster, better and already bringing costs down."

Rich Tubman, Co-founder, Sender

compare all features

single brand

multi brand


Brief and upload your assets
Single Brand
Multi Brand
Brand kits with fonts, logos, colors
Workspaces for each brand or team
Auto-slice videos by scene
Auto-tag videos and images
Auto-remove product backgrounds
Input existing product descriptions, offers and CTAs
Generate video Ads
Generate ads from brand kit, media & messaging
Generate ads in <20 minutes
Automated ad layouts and narratives
Generate English ad headline copy from keywords
Generate 6s, 10s, 15s length video ads
Generate ads in 1.91:1, 16:9, 1:1, 9:16, 4:5 in one shot
Region-of-interest (ROI) detection and tracking
Re-generate new waves of ads based on past wave results
Auto-experiment with color palette
Auto-experiment with animation
Generation learns from user selections and edits
Rapid duplication for making A/B variants
Edit, share and export Ads
Make quick scene-level edits across formats in one shot
Advanced editor with full canvas & timeline control
"Next best" suggestions for copy, video, images, templates
Fast audio and video trimming
Shuffle color palettes across scenes in one shot
Semantic image, video and template library search
Unlimited user invitations
Export directly to Facebook Creative Library or Ad
Direct downloads
Data-backed predictions
Insights across 50+ interpretable performance ad features
Auto-diverse generation and insights
Auto-syncing and ingestion of account-level Facebook data
Predictions relative to specific 1st party goals, metrics and audiences
Predictions relative to 1st party significance levels
Easy to understand insights and explanations for all predictions
Cross-brand and cross-organisation insights
Access to APIs and SDKs
Custom DAM integrations
Custom schemas & formats
Creative & media strategists

"MGC is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost”

Gil David, Founder, Run DMG

Ready to put creative ai at the heart of your workflow?

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