plans that scale with you

Anyone can try generating new ad ideas with Pencil for 7 days for free. During your trial, you can upload your assets, generate and edit new ad ideas. You only pay once you're ready to export and download your ads, or once your 7 day free trial ends.

To see predictive scores and insights, you need to run enough ad ideas for Pencil to learn. This functionality is only available via a paid upgrade and a longer term commitment.

Pencil generates ad copy in English only.

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard annual rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact our sales team so we can discuss the right package for you.

We accept all major credit cards. For large subscriptions we can also accept POs/invoicing and payment via bank transfers.

We've made a free trial available so you can see for yourself if Pencil meets your needs. Our "Generate Only" plan can be cancelled at any time.

Our "Generate + Learn" and "Enterprise" plans require longer term commitments to allow enough time and data for Pencil's machine learning capabilities to work. They do include a 3-month pilot period during which, if it isn't a good fit, you can cancel. We commit heavily to getting new customers up and running and unfortunately the pilot period fee is not refundable.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the app, or email help@trypencil.com, give us a detailed account of what happened, and we’ll work with you to make sure you have the best experience possible.

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

When your subscription ends, you will lose access to your account and all workspaces entirely and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just contact us at sales@trypencil.com.

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Your plan’s quota refers to the number of Ads you generate and then either download or export into your connected Facebook Ads Manager account(s). All the ads generated by Pencil that you don’t use, are not counted towards your quota. If you want to use more Ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.