Plans that scale with you

Apply for early access. All plans include a 14-day free trial.

single brand

Generate ads and predict results

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$1,000/month

100 ads/month included
For 1 brand workspace

All core features including...

Brief and upload assets

Generate video ads

Edit, share and export ads

Data-backed predictions

Chat support

multi brand

Scale your teams or agency

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$5,000/month

1,000 ads/month included
Up to 10 brand workspaces

Everything in single brand plus...

50% less cost for additional workspaces and ads

Rapid scaling across agency accounts or markets

Email and video call support

enterprise

Customised & integrated

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$10,000+/month

Unlimited ads/month
Unlimited brand workspaces

Everything in multi brand plus...

Cross-brand insights

Custom schemas & formats

Custom DAM integrations

Access to APIs & SDKs

Dedicated media strategists

Dedicated creative strategists

frequently asked questions

How can I apply for access to Pencil?


Simply complete the ‘Apply for Access’ form at www.trypencil.com/apply and provide appropriate creative assets. Our team will review the assets within 48 hours, and if we can help, we’ll set up a short demo call. After the call you’ll be invited to create an account.

What kinds of creative assets do I need to get access to Pencil?


Please share as many creative assets as you can. The more the platform has to play with, the better!

Video. At least 2 of 1min combined duration, ideally both brand and UGC. MP4 format with no supers or graphics
Product images. At least 4, ideally both lifestyle photography and pack shots. JPG or PNG format less than 2000px, 10mb, 72dpi
Brand kit. Dark and light logo images in PNG format, font files in TTF or OTF format, and at least 3 color hex codes

How does the 14-day free trial work?


We offer a 14-day free trial period on all plans. This allows users to learn how to use the platform and even test running batches of Facebook Ads before starting their subscription period. The 14-day trial period begins after we have reviewed your assets, invited you to join the program, and you have provided payment details.

What happens at the end of my free trial?


Your first month paid subscription starts automatically, and continues unless you cancel your subscription.

Can I change my plan later? Can I add extra brand workspaces?


Yes, we’ve designed our plans flexibly so you can activate or deactivate brand workspaces as your needs change. Once you add a new brand workspace, your first month subscription period will begin immediately.

If at any time you need more brand workspaces than your tier allows, you can add more at $1k/mo/workspace on the single brand plan or $500/mo/workspace on the multi brand plan.

If you need to generate Ads for multiple brands, you might want to upgrade to a multiple brands plan, which allows unto 10 pages and 1,000 Ads per month.

What’s the difference between deactivating a brand workspace and canceling my subscription?


If you are paying for multiple brand workspaces, you can deactivate workspaces you are not using. When you deactivate a workspace, we will continue to store all your assets, generated Ads, and all the insights that you’ve already learned using Pencil in that workspace. If it is an additional workspace beyond your tier quota, charges for the workspace will stop at the end of your billing period. You can re-activate workspaces yourself at any time as long as your account is active.

When you cancel your subscription, you will lose access to your account and all workspaces entirely and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just contact us at sales@trypencil.com

Does my free trial limit my access to features?


No, during the free trial period you get full access to the features of the tier you signed up for.

Am I locked into an annual contract?


No. All plans are monthly recurring contracts, and you always have the option to pause or cancel a plan before the end of each subscription period. If you want to commit to a discounted annual plan, please contact sales@trypencil.com.

What payment methods do you accept?


You can easily pay online via major credit cards. We can also provide you with an invoice if you prefer, payable within 30 days.

Will my data be private and safe?


Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What is your cancellation or refund policy?


We provide a free 14-day trial period. After this, you may cancel your subscription at any time.

If you cancel within the free trial period, you will not be billed and service will continue until the end of the free trial. 

If you cancel after the free trial period, you will be receive a final bill at the end of your current billing cycle. If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the app, or email help@trypencil.com, give us a detailed account of what happened, and we’ll work with you to make sure you have the best experience possible.

What happens if I use more than my plan’s quota of Ads?


Your plan’s generous quota refers to the number of Ads you generate and then either approve, download or export into your connected Facebook Ads Manager account(s). All the ads generated by Pencil that you don’t use, are not counted towards your quota. If you want to use more Ads than your quota allows, you can pay for additional ads on a per Ad basis, as follows: $10/ad on the single brand plan and $5/ad on the multi-brand plan.

What happens if I don’t hit my plan’s allocated volume of Ads?


We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

“Our Pencil campaigns have delivered strong results and were considered successful at unlocking new audiences and scaling our ability to invest in facebook ads, with ROAS ranging between 2.4 and 2.6, beating our brand prospecting ROAS baseline.”

Jeremy Thurswell, COO, Kitsch

compare all features

single brand

multi brand

enterprise

Brief and upload your assets
Single Brand
Multi Brand
Enterprise
Brand kits with fonts, logos, colors
Workspaces for each brand or team
1
10
Unlimited
Auto-slice videos by scene
Auto-tag videos and images
Auto-remove product backgrounds
Input existing product descriptions, offers and CTAs
Generate video Ads
Generate ads from brand kit, media & messaging
100
1,000
Unlimited
Generate ads in <20 minutes
Automated ad layouts and narratives
Generate English ad headline copy from keywords
Generate 6s, 10s, 15s length video ads
Generate ads in 1.91:1, 16:9, 1:1, 9:16, 4:5 in one shot
Region-of-interest (ROI) detection and tracking
Re-generate new waves of ads based on past wave results
Auto-experiment with color palette
Auto-experiment with animation
Generation learns from user selections and edits
Rapid duplication for making A/B variants
Edit, share and export Ads
Make quick scene-level edits across formats in one shot
Advanced editor with full canvas & timeline control
"Next best" suggestions for copy, video, images, templates
Fast audio and video trimming
Shuffle color palettes across scenes in one shot
Semantic image, video and template library search
Unlimited user invitations
Export directly to Facebook Creative Library or Ad
Direct downloads
Data-backed predictions
Insights across 50+ interpretable performance ad features
Auto-diverse generation and insights
Auto-syncing and ingestion of account-level Facebook data
Predictions relative to specific 1st party goals, metrics and audiences
Predictions relative to 1st party significance levels
Easy to understand insights and explanations for all predictions
Cross-brand and cross-organisation insights
Other
Access to APIs and SDKs
Custom DAM integrations
Custom schemas & formats
Creative & media strategists

"MGC is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost”

Gil David, Founder, Run DMG

Ready to put creative ai at the heart of your workflow?

Apply for Access