Ready to win with AI ads?

Join 5,000 top brands and agencies making ads built for performance.

Basic

Self-serve for individuals
per month
$

14

per month

billed monthly
Get 50 Generations Free
$

24

per month

billed monthly
Get 50 Generations Free
$

55

per month

billed monthly
Get 50 Generations Free
$

99

per month

billed monthly
Get 50 Generations Free
$

186

per month

billed monthly
Get 50 Generations Free
Essential features:
Self-serve AI Magic Tools to generate text, images, video and ad creatives
Realtime AI insights and performance predictions
Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn
1 brand
Chat support

Pro

Self-serve for enterprises

Custom pricing

Billed annually
Talk to Sales
Everything in “Basic”, plus:
Committed consumption pricing for generations across all AI models and AI Magic Tools
Bulk AI generation using feeds across audiences, markets & SKUs
Unlimited users, brands & markets with entity & role access controls
Enterprise terms of service incl. IP assignment, data ringfencing & AI governance controls
Scaled user training
Dedicated customer success

Pro add-ons

Custom solutions for enterprises

Custom pricing

Billed annually
Talk to Sales
Services
Managed per-campaign creative delivery
Managed GenAI Studio from 3 GenAI-first strategists, creators & creative directors
Integrations
Managed fine tuning of AI models based on 1P data
Managed integrations with 1P marketing tech stack
Training
Quick 101 sessions
Advanced specialist sessions
Interactive workshops
Certification courses

Basic

Self-serve for individuals
per month
$

11

per month

billed monthly
Get 50 Generations Free
$

19

per month

billed monthly
Get 50 Generations Free
$

44

per month

billed monthly
Get 50 Generations Free
$

79

per month

billed monthly
Get 50 Generations Free
$

149

per month

billed monthly
Get 50 Generations Free
Essential features:
Self-serve AI Magic Tools to generate text, images, video and and ad creatives
Realtime AI insights and performance predictions
Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn
1 brand
Chat support

Pro

Self-serve for enterprises

Custom pricing

Billed annually
Talk to Sales
Everything in “Basic”, plus:
Committed consumption pricing for generations across all AI models and AI Magic Tools
Bulk AI generation using feeds across audiences, markets & SKUs
Unlimited users, brands & markets with entity & role access controls
Enterprise terms of service incl. IP assignment, data ringfencing & AI governance controls
Scaled user training
Dedicated customer success

Pro add-ons

Custom solutions for enterprises

Custom pricing

Billed annually
Talk to Sales
Services
Managed per-campaign creative delivery
Managed GenAI Studio from 3 GenAI-first strategists, creators & creative directors
Integrations
Managed fine tuning of AI models based on 1P data
Managed integrations with 1P marketing tech stack
Training
Quick 101 sessions
Advanced specialist sessions
Interactive workshops
Certification courses

Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

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In partnership with the Mofilm creative community. Tell us who you are and how you plan to use GenAI in your work to be considered for free access to Pencil and our creative community. Open to all independent professional creatives and creative students.

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Compare plans

Get fresh ideas
AI text generation
AI image generation
AI video generation
Coming soon
Coming soon
AI creative generation
AI concepting & storyboarding
AI video cutdowns
AI feed variations
Brand library
Asset library
Template library
Multi-language support
Edit
AI image editor
AI video editor
Coming soon
Coming soon
Drag-and-drop creative editor
Collaborate & launch
Sharing, comments & approval
Facebook integration
Instagram integration
TikTok integration
YouTube integration
Google GDN integration
Google DV360 integration
LinkedIn integration
Understand impact
Results dashboard
AI creative insights
AI predictions
Service & support
Self-serve SaaS platform
Creative managed service
Managed pilots
Customer support
Chat
Dedicated customer success
Governance
Terms of Service
Standard
Enterprise
Data ringfencing
Managed service SLA
Brand workspaces
Pay-as-you-go
Unlimited
AI governance controls
Entity & role access controls
Custom models & fine-tuning
Custom integrations

Frequently asked 
questions

How many ads can I receive at a time?

If you're on our Standard plan working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with a prioritization and we'll work on them 4 ads at a time.

Do note that any amend requests count towards your ad deliverable quota, or you are welcome to make amends directly inside the Pencil editor.

How many formats are included with each ad?

Pencil always generates creatives in multiple relevant formats for the channel or template you've selected - typically 5 formats per creative. If you're using our managed service, we'll deliver each ad creative in your quota in a maximum of 5 formats. If you need more, this will count as additional ad creatives from your quota.

Who is Pencil for?

Pencil was originally designed for ecommerce brands and performance agencies who need to aggressively test a large amount of ad creative in order to deliver ROAS and CPA.

Pencil works best if you already have a strong brand and a library of images and video featuring your products or services that you need to turn into winning ads. If you don't have this, we strongly suggest building an asset library of at least 3-5 product images (try https://www.soona.com) and 3-5 UGC videos (try https://billo.app) before using Pencil. Stock images and videos are a last resort! Low quality creative inputs will lead to low quality creative outputs.

Pencil works best if you're already spending at least $5k/mo on ads and have data in your ad account on what's working and not working. If you don't have this, you'll need to experiment with as many, and as varied, ads as possible to set a baseline and create patterns in what works and what doesn't for your business. Pencil will start learning and showing you predictions immediately on the Standard tier and above. Prediction accuracy will improve with the amount of ad creatives you test and the amount of data you connect to Pencil.

How does Pencil Work?

Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.

Pencil uses a pipeline of AI models aggregated from the best providers in the industry - OpenAI, Google, Stability and others. These models can help you discover insights & audiences, write copy, edit video, match copy and visuals to create persuasive narratives, select channel-best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 2-3 minutes per ad.

When you first sign up for Pencil you'll connect your ad accounts and upload your assets as part of onboarding in order to quickly generate a first batch of ads.

Our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.

How can I try Pencil?

Just sign up for one of our free trials! It's totally free to try Pencil and no credit card is required.

What languages are supported?

We currently support generating text in over 30 markets and languages including India - Hindi, Indonesia - Indonesian, Japan - Japanese, Malaysia - Malay (Bahasa),Taiwan - Trad. Chinese, S. Korea - Korean, Vietnam - Vietnamese, China PRC - Simp. Chinese, Hong Kong - Trad. Chinese, Thailand - Thai, Singapore - English, Belgium - Dutch (Flemish), Belgium - French, France - French, Sweden - Swedish, Germany - German, Italy - Italian, Poland - Polish, Spain - Spanish, UK - English, Hungary - Hungarian, Austria - German, Switzerland - German, Switzerland - French, Switzerland - Italian, Greece - Greek, Israel - Hebrew, Portugal - Portuguese, LATAM - Spanish, Brazil - Portuguese, Mexico - Spanish, US - Spanish, US - English, Canada - French.

We are working hard on official support for a number of other languages. Please check out our public roadmap for more details on when these will be available.

Can I activate/deactivate brand workspaces?

Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

What payment methods do you accept?

We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.

What is your cancellation or refund policy?

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!

Required inputs include:

  1. A brand kit including logos, fonts, colors and a short description of your brand and products.
  2. Assets including product images, lifestyle images, product video or UGC video.Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

What Outputs does Pencil generate?

Pencil can generate both static and video (6s, 10s and 15s) ads. Each ad is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1

This means that Pencil's outputs can be used on pretty much any digital channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.

You're able to export your generated ad ideas directly into your ad account. You can also download your ad ideas as image (PNG) or video (MP4) files.

What happens when my subscription ends?

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What happens if I use more than my generations or ads quota?

Your plan’s quota refers to the number of generations you make or ads you receive from your Pencil creative team.

If you go over your quota, you'll be charged on a per-generation or per-ad basis at the end of your billing period, at the price set by the plan you're currently on.

What happens if I don’t hit my ad quota?

Your quota is refreshed monthly and any unused quota rolls over indefinitely as long as you have an active Pencil subscription. Do note that if you cancel your Pencil account, you lose all accumulated quota.

Love for Pencil

Lactacyd FEM
Health & Fitness

Some great news - we’re consolidating the numbers and saw that the <span class="is-purple">@Pencil</span> ads have generated great results!

Trala
Service

I am truthfully blown away by what <span class="is-purple">@Pencil</span> put together with such a short turn around. WOW. You rock. I have a small amount of feedback but these are an INCREDIBLE start.

Rankster
Services

<span class="is-purple">@Pencil</span> has been an absolute rockstar. Really appreciate what you have done... will be testing the creatives this week.

Community Fibre
Technology

I am a big fan...I particularly like that the team has tried a different angle with the tagline.

Renzo’s
Health & Fitness

We have seen awesome conversions on this set of promo ads we’ve been running. We’d love to get another set!

Zenwise
Health & Fitness

I absolutely love the four ads - I'm downloading them now so I can show them to our brand manager for usage. Thank you so much!

Mashvisor
Technology

It’s great to see the videos you’ve generated for us because some look better than the ones we’ve generated ourselves.

Lyka Pet Food
Pet Food

<span class="is-purple">@Pencil</span> has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.