Choose the plan for you

The easiest way to try Pencil is to sign up for the free "Learn" plan. You can connect to your ad accounts in one click to see which of your ads are winning, losing and why.

Once you're ready to start generating new ad ideas, we have a number of options available - including a shorter quarterly commitment for pilot projects. Typically brands start seeing results with Pencil after running about 10 ads.

At the moment, Pencil generates ad copy in English only. However, translating the generated copy into your local language is a single extra step.

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact our sales team so we can discuss the right plan for you.

We accept all major credit cards. For large or annual subscriptions we can also accept payment via bank transfers.

You can cancel your subscription to our "Learn" or "Scale" plans at any time, and any charges will stop at the end of your billing period. For "Managed" plans we will work with you to ensure adequate notice is available if you need to cancel.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at sales@trypencil.com.

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected ad accounts. All the ads generated by Pencil that you don’t use are not counted towards your quota. If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.