How It Works

Learn how Pencil 
works in minutes

Learn the fundamentals of how Pencil works, and then drill down into its full capabilities.

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Generation
01:49
m

Skills Spotlight: Negative Prompting

In this skills spotlight, Tim shows you how to use negative prompting to hone your prompts even further.

Generation
04:29
m

Skills Spotlight: Image Styles

In this video, Tim shows you how to prompt for different image styles. You'll learn how to generate a range of styles including paintings and computer-generated illustrations to help you get even more out of Pencil's image generation tool.

Generation
06:54
m

Feature Focus: Image Generation

In this quick guide, Tim shows how to use Pencil's Image Generation tool and image editing suite. Don't forget to check out our Skills Spotlight series for more on improving your prompting skills!

Setup
03:56
m

Feature Focus: Brand Library

In this video, our Head of Training, Tim, walks through how to set up your brand library on Pencil Pro. Getting this right is essential to getting the most out of the platform and helps Pencil to meet your brand guidelines whenever you generate ads.

Generation
05:26
m

Skills Spotlight: Prompting 101

In this video, you'll learn about the basics of prompting for AI image generation. We'll look in detail at how to specify the medium, subject, lighting and camera setting information needed to craft a great prompt to generate realistic photos with AI. This is a great introduction to prompting skills and the first in a series of Skills Spotlights that will shed a light on a wide range of AI skills.

Setup
03:37
m

Pencil Pro - The Basics

In this video, Tim, the Head of Training at Pencil, provides a quick overview of the Pencil Pro platform, with a snapshot view of what users will see upon first logging into the platform, including navigating around and accessing help and support.

How to get set up with Pencil
Setup
7:16
m

How to get set up with Pencil

Learn how to generate new ad ideas - starting with connecting your ad accounts, setting up your brand kit and uploading assets.


How to find new creative angles with Pencil Generation
Generation
4:12
m

How to find new creative angles with Pencil Generation

Learn how to turn your existing brand kit and assets into new static and video ad ideas, giving you new creative angles to test in just a few clicks.

How to pick winning ads with Pencil Predictions
Decision Making
5:02
m

How to pick winning ads with Pencil Predictions

Learn how to use ~$1B in ad spend data to pick winning ad creatives for your brand before you waste a penny testing them yourself.

How to get it just right with Pencil Editor
Editing & Collaboration
3:27
m

How to get it just right with Pencil Editor

Learn how to edit generated static or video ad creatives in real time, including copy, visuals, and music.

How to work together with Pencil Collaboration
Editing & Collaboration
2:40
m

How to work together with Pencil Collaboration

Learn how to share your generated ad ideas with colleagues or clients, collect feedback, get approval and set your ads live.

How to develop strategies with Pencil Insights
Decision Making
4:38
m

How to develop strategies with Pencil Insights

Learn which creative elements are working in your ads, so you know how to position your brand and what ads to test next.

How to set targets with Pencil Benchmarks
Setup
4:12
m

How to set targets with Pencil Benchmarks

Learn from other ads in your sector to help you set performance benchmarks and refine your creative and media tactics.