How It Works

Learn how Pencil 
works in minutes

Learn the fundamentals of how Pencil works, and then drill down into its full capabilities.

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Decision Making
04:08
m

Feature Focus: Explainable Predictions

In this video, Tim will give you an overview of our Pencil Score and Explainable Predictions. Get to grips with what the score means and how you can best tailor it to your needs, including how to draw on your own brand's data to inform your scores.

Generation
07:26
m

Feature Focus: Chat to Ads

In this Feature Focus video, Tim will give you an introduction to our brand new Chat to Ads feature. Using Chat to Ads, you can generate high-quality ad creatives in seconds and this video will guide you through how to get the most out of the tool with and without use of templates. You'll also get a quick rundown on how to use our game-changing floating toolbar to generate copy and images directly in the creative editor!

Generation
08:19
m

Feature Focus: Static Templates

In this video, Tim will take you through how to create static templates to use when generating your creatives. You'll find out about all of the features of the editor and how getting your templates right can help you to generate the best creatives.

Generation
05:55
m

Feature Focus: Text Generation

In this video, Tim demonstrates Pencil's new and improved text editor. We'll look at the features, how to generate strategy and copy using templates, how to add context using additional brand documents and how to export text as a formatted PDF.

Generation
01:49
m

Skills Spotlight: Negative Prompting

In this skills spotlight, Tim shows you how to use negative prompting to hone your prompts even further.

Generation
04:29
m

Skills Spotlight: Image Styles

In this video, Tim shows you how to prompt for different image styles. You'll learn how to generate a range of styles including paintings and computer-generated illustrations to help you get even more out of Pencil's image generation tool.

Generation
06:54
m

Feature Focus: Image Generation

In this quick guide, Tim shows how to use Pencil's Image Generation tool and image editing suite. Don't forget to check out our Skills Spotlight series for more on improving your prompting skills!

Setup
03:56
m

Feature Focus: Brand Library

In this video, our Head of Training, Tim, walks through how to set up your brand library on Pencil Pro. Getting this right is essential to getting the most out of the platform and helps Pencil to meet your brand guidelines whenever you generate ads.

Generation
05:26
m

Skills Spotlight: Prompting 101

In this video, you'll learn about the basics of prompting for AI image generation. We'll look in detail at how to specify the medium, subject, lighting and camera setting information needed to craft a great prompt to generate realistic photos with AI. This is a great introduction to prompting skills and the first in a series of Skills Spotlights that will shed a light on a wide range of AI skills.

Setup
03:37
m

Pencil Pro - The Basics

In this video, Tim, the Head of Training at Pencil, provides a quick overview of the Pencil Pro platform, with a snapshot view of what users will see upon first logging into the platform, including navigating around and accessing help and support.