Careers

Watch the walkthrough

Let our co-founder Will show you how Pencil generates ad ideas to help you grow your business.
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

How AI ad generation works

Let Pencil generate new ad ideas for you. Just input your assets and branding,
and Pencil will generate the best ads for any topic.

Get AI ad ideas in 5 simple steps

1. Connect your ad accounts

Connect Pencil to your ad accounts in 1 click. We use this to show you insights, train your predictive model and allow you to export ads directly into your ad accounts.

2. Confirm your branding

Tell Pencil what your brand does and who your customers are. Then upload logo files, font files and color hex codes. Optionally, choose music, graphics and button styles.

3. Upload your image & video assets

Upload your library of image and video assets. Pencil accepts pack shot images, lifestyle images, brand/product videos (up to 10 minutes each) and UGC videos (up to 10 minutes each).

4. Choose your outcome, topic and offer

You're ready to make some ads! Choose what objective and metric you want your ads to drive. Optionally, include a topic of what the ads should be about, and any offers you have live.

5. Choose your product and generate a batch of ads

Tell Pencil what product the ads are for and which associated assets you want to use for these ads. Then click "generate". A batch of new static and video ads will be ready in all formats, in 2-3 minutes.

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

How AI creative testing works

With Pencil, brands are able to test fresh ads more often, avoiding ad fatigue.
Pencil ads also come with predictions, meaning each test can improve on the last.

Get better ad results in minutes each week

1. Identify your winning & losing ads

Pencil automatically tracks the performance of your ads against a target you set, highlighting which ads are winning, losing and fatiguing.

2. Scale your winning ads. Pause your losing ads

Every week you can easily spot and turn off your losing or fatiguing ads, freeing up budget to run new tests predicted to be better (or at least different!)

3. Launch new ads predicted to perform

Pencil suggests which new ad ideas you should run, based on their similarity to past winners and dis-similarity to past losers. Constantly testing new high performers can immediately improve results.
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

The fastest growing ecommerce brands
simply test more ad creative.
Pencil makes this easier than ever.

Cracking the code with ads is a top priority for every ecommerce brand. The problem is 9 out of 10 ads fail to perform. So the fastest growing brands simply test more ads. This is slow, expensive and painstaking.

Try connecting your store and ad account to Pencil. Our algorithms generate new ad creatives based on what's working for you, and what you haven't tried yet. Cracking the code with ads just got easier.

78%
Pencil users find ROAS winners*
+79%
Pencil ROAS vs. baselines*
10
Ads to find a ROAS winner*
Get started for free

Frequently asked questions

Who is Pencil for?

Pencil was originally designed for ecommerce brands and performance agencies who need to aggressively test a large amount of ad creative in order to deliver ROAS and CPA.

Pencil works best if you already have a strong brand and a library of images and video featuring your products or services that you need to turn into winning ads. If you don't have this, we strongly suggest building an asset library of at least 3-5 product images (try https://www.soona.com) and 3-5 UGC videos (try https://billo.app) before using Pencil. Stock images and videos are a last resort! Low quality creative inputs will lead to low quality creative outputs.

Pencil works best if you're already spending at least $5k/mo on ads and have data in your ad account on what's working and not working. If you don't have this, you'll need to experiment with as many, and as varied, ads as possible to set a baseline and create patterns in what works and what doesn't for your business. Pencil will start learning and showing you predictions with data from ~10 ads for a given objective, targeting and metric.

How does Pencil Work?

Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.

When you first sign up for Pencil you'll need to provide all of this as part of onboarding. Our team will then review and set up your workspace as well as generate your first batch of ads, which typically takes <24 hours. After this you'll be able to generate, edit and launch ads yourself. We can continue to support you if needed.

Pencil uses a pipeline of AI algorithms. Our algorithms write copy, edit video, match copy and visuals to create narratives, select best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 1 minute per ad.

How can I try Pencil?

Just sign up for a free trial! You can try all of Pencil's features free for 7 days - including generating ad ideas, getting predictions, seeing insights and more.

What languages are supported?

At the moment, Pencil generates ad copy in English. However all languages are supported so you can quickly translate your ads into any language you like. If it's a language with special characters, just make sure the font you choose supports them.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard rate and your subscription period will begin immediately.

If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com

What payment methods do you accept?

We accept all major credit cards. For quarterly or annual subscriptions we can also accept payment via bank transfers.

What is your cancellation or refund policy?

You can cancel your subscription at any time, and any charges will stop at the end of your billing period. For Managed plans we will work with you to ensure adequate notice is available if you need to cancel.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

What Outputs does Pencil generate?

Pencil generates ads in "batches". Every batch includes 4 ad ideas - 6s video, 10s video, 15s video and static. Each ad idea is automatically available in 5 sizes - 1:1, 9:16, 4:5, 16:9, 1.91:1.

This means that Pencil's outputs can be used on pretty much any channel including Facebook, Instagram, TikTok, YouTube, Pinterest, Snap, Amazon etc.

You're able to export your generated ad ideas directly into your ad account. You can also download your ad ideas as image (PNG) or video (MP4) files.

What happens when my subscription ends?

When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What happens if I use more than my ad quota?

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected ad accounts. All the ads generated by Pencil that you don’t use are not counted towards your quota. If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

What happens if I don’t hit my ad quota?

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

Ready to unlock your next level of growth?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.