how it works

Let us show you how to generate ads using AI.

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core features

Pencil is packed with powerful AI features, but generating ads takes just 4 simple steps.

Brief and upload assets

Brand kits with fonts, logos, colors

Input your media and messaging

Auto-slice videos by scene

Auto-remove product backgrounds

Generate video ads

Generate unique ads in <20 minutes

Generate 6s, 10s, 15s video ads

Generate in 1.91:1, 16:9, 1:1, 4:5, 9:16

Automated copy, templates, animation

Edit, share and export ads

Scene-level edits across formats at once

Advanced editor with timeline control

Comment and collaborate

Push directly into FB Ads Manager

Data-backed predictions

Insights across 50+ ad features

Auto-diverse generation and insights

Automatically pull Facebook results data

Generate better ads wave-on-wave

“When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in Excel spreadsheets. We've all since moved on to better, more strategic, and more interesting(!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.”

Michael Taylor, Co-founder, Founder

plans that scale
with you

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