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Weekly newsletter, case studies, insights and data!

Can AI Bring Back the Three-Martini Lunch?

As featured on Fortune, Pencil is defined as a startup using A.I. to automatically generate Facebook ads. Pencil wants to help advertising "creatives" get back to what they do best.

James Chadwick

News

News

Can AI Bring Back the Three-Martini Lunch?

As featured on Fortune, Pencil is defined as a startup using A.I. to automatically generate Facebook ads. Pencil wants to help advertising "creatives" get back to what they do best.

James Chadwick

Pencil partners with Shopify & Meta to bring AI-generated ads to ecommerce merchants
Powering AI ads with Adobe Creative Cloud and After Effects
Your Weekly Pencil - April 13, 2022
Your Weekly Pencil - April 6, 2022
See all News

Articles

How we sourced assets for our brand

We unpack how you can get content for your paid social ads and website without breaking the bank.

Chase Mohseni

Add Creative - Episode 2 - Show Notes
8 UGC creators for ecommerce brands to follow
How to use the Facebook ads library (with examples!)
How to edit video ads that sell
See all Articles

Case Studies

Ad of the Week - The Pill Club

The Pill Club is on a mission to be a trusted healthcare partner for women. With this is mind, they also empower women while delivering a personal and positive experience as well.

James Chadwick

How Lyka barked their way to a Series A funding using Pencil
Ad of the Week - Lovevery
Ad of the Week - Cardon
Ad of the Week - Angela Caglia
See all Case Studies

Inspiring insights

Ideas that we love from the wider AI & growth marketing communities.

All
Creative AI
Language AI
Visual AI
Growth & Marketing

A balanced approach to growth

Andy Johns

How to Calculate your Word of Mouth coefficient

Yousuf Bhaijee & et al

Growth Modeling

Adam Wesołowski

AI is your new design material

Josh Clark

Reimagining work in the Creative Age

creative.ai

Applying machine learning science to Facebook products

research.fb.com

News Updates

Predicting Reactions to Blog Headlines

Rel Guzman & et al

News Updates

Using a genetic algorithm to produce slogans

Polana Tomasi & et al

News Updates

Emotions evoked by common words and phrases: using mechanical turk to create an emotion lexicon

Saif M. Mohammad & et al

News Updates

Unsupervised Representation Learning with Deep Convolutional Generative Adversarial Networks

Alec Radford & et al

News Updates

Using AI to Evaluate Creative DesignsUsing AI to Evaluate Creative Designs

Mary Lou Maher & et al

News Updates

The Impact of Visual Appearance on User Response in Online Display Advertising

Javad Azimi & et al

News Updates

A balanced approach to growth

Andy Johns

News Updates

How to Calculate your Word of Mouth coefficient

Yousuf Bhaijee & et al

News Updates

Growth Modeling

Adam Wesołowski

👀 Read our latest ultimate guides to the 20+ Best Ad Creative Tools Compared in 2022 and 8 Best Ways to Get Ad Creative in 2022

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