Why Gartner® Just Named Pencil a Cool Vendor.

Generate, launch, and predict winning ads before the first dollar is even spent.

GPT-5.6 Has Landed: Sol, Terra and Luna

OpenAI's new model family is live in Pencil. Which tier to pick for each job.

Ethical GenAI for Enterprise Brands

A first-of-its-kind package helping brands adopt GenAI responsibly.

Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

Preparing Students for the AI Era

Northwestern uses Pencil to bring practical AI skills into learning.

From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

Your Share of Model Sets Your Growth

Measure how AI sees your brand, then generate the assets that change it.

Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

Google Veo 2 Comes to Pencil

Create high-quality AI video with Google Veo 2 inside Pencil.

Measuring GenAI's Carbon Impact

New tools help marketers quantify GenAI-related emissions.

Figma integration

Bias Breaker [v2]

Veo 3 Just Got 50% Cheaper Inside Pencil

Topaz Labs AI Enhancement Is Now Live Inside Pencil

Say 'Hello' to Pencil’s New AI Voiceover Feature

Announcing our latest model integration, Runway Gen4

Create Cinematic AI Videos with Runway Gen 4 — Now in Pencil

Photoshop integration

Announcing our latest model integration, OpenAI GPT Image 1

GPT Image 1 Now in Pencil: High-Fidelity AI Images at Speed

Monotype integration

Introducing Nano-banana (Gemini 2.5-flash Image)

Introducing Impact Report

Your New Admin Dashboard for Productivity Metrics

GPT-5 is LIVE NOW in Pencil

Email Editor is now LIVE inside Pencil

Adobe Firefly Live In Pencil

AI Agents Are Now Live in Pencil

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Lyka Turned Pet Food Marketing on Its Head

Fresh creative ideas helped redefine how dog food was marketed to consumers.

Lancel Uses AI to Push Creative Boundaries

A luxury campaign built around imagination, experimentation, and scale.

How Diageo Scaled Seasonal Content with AI

From Christmas to Lunar New Year, tailored content at scale.

How Bravo Sierra Accelerated Ad Creation

From days of work to minutes, AI helped a lean team create and test more ads.

BCG & Pencil Join Forces to Scale GenAI Adoption in Marketin

Partnership Accelerates Data-Driven Content Creation and Marketing Transformation

How Angela Caglia Stood Out in Beauty

Testing hundreds of creatives revealed what audiences wanted.

Amber Electric Simplifies Energy with AI

AI-powered creative made technical concepts easier to understand.

From Brief to Delivered, Without the Handoff

Brief Mode transforms messy creative briefs

Infinite Canvas: One Surface for Everything

Brings everything your team creates into one visual workspace.

Print-Ready Creatives

Print Mode brings print production into the same workflow as digital creatives

What Every Global Marketing Team Gets Wrong

AI can scale output. It can’t create cultural understanding.

Turn Any Brief into a Starting Point

Structured prompts that digest the brief and decide what to create next.

Mini Forms: Structure Intent Upfront

Lock in intent early to cut revisions and keep every output on brand.

Workflows: One Reliable, Repeatable Flow

Wire your steps into one sequence and run the whole thing on repeat.

Agent Builder: Your Custom Creative Team

Design assistants for your workflow and keep every output on brand.

The Interactive Display Ad Editor

Build interactive HTML5 ads with scenes and animations, then export.

Fix Your Ads for Meta's Andromeda

Is Meta's Andromeda update tanking performance? Here's how to fix it.

After Effects, Now Inside Pencil

Bring After Effects projects into Pencil and scale motion design fast.

Veo 3.1: Google's Latest Video Model

Sharper motion, keyframe control, and native audio, now inside Pencil.

Sora 2 Is Now Available in Pencil

OpenAI's fast, physics-accurate video model, right in your workflow.

Predict Ad Performance Before You Post

Score your creative to guide smarter, data-led campaign decisions.

Veo 3: Now 50% Off in Pencil

Veo 3 now runs on 50% fewer credits. See the creative we made with it.

Advanced Exports: Faster and Easier

Export from anywhere, send to integrations, and control print settings.

Nail Character Consistency, Every Time

Edit images with Nano Banana for consistent results at scale.

Inside a Footwear Seasonal Campaign

How one footwear brand built a fresh campaign for diverse audiences.

Drinks Brands Break Into New Markets

See how drinks brands break into new markets and reach fresh audiences.

Two Food Brands Nail Audience Targeting

How two food brands used Insights to speak directly to the right buyers.

How Car Brands Steer Their Campaigns

From immersive imagery to scaled video, how car brands push creativity.

Reworking Haircare for Real Hair Types

Two haircare brands reworked campaigns to celebrate diverse hair types.

Add Text and Wordmarks to Products

Create precise logos, text, and branding with real clarity, not guesses.

Rendering a Believable Human Form

Create faces and bodies that feel authentic, with patience and precision.

Show, Don't Tell: Using References

Guide your prompts with moodboards when words don't do your vision justice.

Macro Shots, From Eyelash to Ring

Capture the tiniest product details, from a dewy blade to a wedding ring.

Capturing Real Emotion in Portraits

Faces tell stories. Nail nuanced emotion to connect with your audience.

A High-End Sportswear Editorial

Skip weeks of casting, scouting, and crew before the shoot even starts.

Food Shots That Make Mouths Water

Get a customer's mouth watering without ever turning on the oven.

Product Shots for High-End Fragrance

Luxury fragrance visuals demand detail. Cut costs, keep the quality.

Creating Relatable, Everyday People

Craft campaigns that reflect the diverse reality of everyday people.