
April 12, 2021| Articles
Ad of the Week - Bravo Sierra
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Bravo Sierra, the first military-tested personal care brand.
read post
April 6, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update, and fresh ideas for Lyka!
read post
March 30, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update, and an eye-catching ad for Eyetamins!
read post
March 29, 2021| Articles
Ad of the Week - Eyetamins
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Eyetamins, the first natural eye-care supplement.
read post
March 23, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update. Hello Clearbanc, world's largest eCommerce investor!
read post
March 22, 2021| News
Will's Monthly Platform Update -
March 2021 ✏️
This month we focused on significantly speeding up the platform.
read post
March 19, 2021| News
Pencil and: Clearbanc
Clearbanc and Pencil partner to help eCommerce businesses grow using creative AI.
read post
March 16, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update. See Creative AI at work in 5 minutes!
read post
March 8, 2021| Articles
Ad of the Week - Woo
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Woo, a skincare brand created by LA's most sought-after tattooist, Dr. Woo.
read post
March 5, 2021| Articles
Pencil On: Youtube!
Our weekly Ad of the Week, the new Hey Pencil series, and more exciting content coming your way.
read post
March 2, 2021| Articles
Ad of the Week - Wizard Pins
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Wizard Pins, a go-to for custom pins, and many more promotional products.
read post
February 25, 2021 | Articles
Pencil On: AdExchanger
How can busy, short-staffed marketing departments test new creative messages constantly?
read post
February 23, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 22, 2021| Articles
Ad of the Week - Best Bone Broth
Showcasing the best of the best in machine-generated creative every week. This week’s ad is for Best Bone Broth, a premium #bonebroth brand.
read post
February 19, 2021 | Articles
Will’s Monthly Platform Update - February 2021 ✏️
This is one that we’re really excited about… because we know you’ll be excited too.
read post
February 19, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 18, 2021 | Articles
Ad of the Week - Lyka
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Lyka, a subscription dog food service.
read post
February 18, 2021 | Articles
Pencil On: Action and Ambition
Our CEO, Will, talks about what led to starting Pencil, and how we try to add automation to the creative process without killing it.
read post
February 12, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 11, 2021 | Articles
Ad of the Week - Misen
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Misen, a DTC cookware brand.
read post
February 8, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 5, 2021 | Articles
Ad of the Week - Roman by Ro
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Roman, ran by telehealth company, Ro.
read post
January 28, 2021 | Articles
How to consistently create new ad ideas that deliver results
We built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
read post
January 21, 2021 | Articles
How long does it take
to double ROAS?
Our data of over 100 MGC campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
read post
January 12, 2021 | News
Pencil doubles returns for brands with next generation ads created by AI
Pioneered by Pencil, online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands.
read postJanuary 11, 2021 | Articles
Your Weekly Pencil
3 new creative AI features plus $200 referrals
read post
January 9, 2021 | Articles
Pencil’s New Referral Program - $200 off for you & them!
For every person you refer, you get $200 off your next invoice when they sign up and become a paying customer. They get $200 off too.
read post
January 7, 2021 | Articles
Will’s Monthly Platform Update - January 2021 ✏️
Happy New Year to all from the team at Pencil... 2021 is here, let’s do this!We spent much of 2020 building core functionality into the Pencil platform, focused on generating killer ads and predicting ROAS results for our users.
read post
December 11, 2020 | Case studies
Does machine generated creative work?
Every single brand in the study that spent over $1k on MGC was able to discover an MGC ad that outperformed its ROAS baseline.
read post
November 24, 2020 | Case studies
Kitsch impressed by
performance of MGC
We were surprised by the quality of Pencil’s machine-generated creative. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
read post
November 24, 2020 | Case studies
Sephora machine-generates 200k ads,
boosting CTR & ROAS
We’ve used Pencil’s creative AI to generate over 200,000 images that led to CTR improvement of 50% and more, thereby boosting the ROAS of our campaigns.
read post
November 24, 2020 | Case studies
Coast & Sender scale brand
performance with MGC
The campaigns delivered strong results and were considered successful at unlocking new audiences and scaling investment.
read post
November 24, 2020 | Articles
Why Humans Fail
at Generating FB Ads
One question we were asked after an early Pencil demo was: “How long before I can take all our people fully out of the loop?”
read post
November 4, 2020 | Articles
4 types of cost saving
from MGC
Using MGC to develop Facebook Ads can already beat humans on cost, and this trend will certainly accelerate.
read post
October 20, 2020 | Articles
How to use Creative AI to generate high-performance Facebook Ads
Machine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? 8 principles to get started.
read post
April 27, 2020 | News
Surging with Sequoia
We're delighted to announce that we're one of 15 promising startups selected for Sequoia Capital's 3rd Surge cohort in Singapore
read post
September 14, 2019 | Articles
The AI content tsunami
The time will come when most content will be generated by AI. What will this wave mean for content, creators and the rest of us?
read post
January 21, 2018 | News
The Case for Pencil
Online advertising - a third of people hate it and half aren't bothered. So we thought we'd build a company around it. Here's why.
read post
April 12, 2021| Articles
Ad of the Week - Bravo Sierra
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Bravo Sierra, the first military-tested personal care brand.
read post
April 6, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update, and fresh ideas for Lyka!
read post
March 30, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update, and an eye-catching ad for Eyetamins!
read post
March 29, 2021| Articles
Ad of the Week - Eyetamins
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Eyetamins, the first natural eye-care supplement.
read post
March 23, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update. Hello Clearbanc, world's largest eCommerce investor!
read post
March 22, 2021| News
Will's Monthly Platform Update -
March 2021 ✏️
This month we focused on significantly speeding up the platform.
read post
March 16, 2021| Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update. See Creative AI at work in 5 minutes!
read post
March 8, 2021| Articles
Ad of the Week - Woo
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Woo, a skincare brand created by LA's most sought-after tattooist, Dr. Woo.
read post
March 5, 2021| Articles
Pencil On: Youtube!
Our weekly Ad of the Week, the new Hey Pencil series, and more exciting content coming your way.
read post
March 2, 2021| Articles
Ad of the Week - Wizard Pins
Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Wizard Pins, a go-to for custom pins, and many more promotional products.
read post
February 25, 2021 | Articles
Pencil On: AdExchanger
How can busy, short-staffed marketing departments test new creative messages constantly?
read post
February 23, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 22, 2021| Articles
Ad of the Week - Best Bone Broth
Showcasing the best of the best in machine-generated creative every week. This week’s ad is for Best Bone Broth, a premium #bonebroth brand.
read post
February 19, 2021 | Articles
Will’s Monthly Platform Update - February 2021 ✏️
This is one that we’re really excited about… because we know you’ll be excited too.
read post
February 19, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 18, 2021 | Articles
Ad of the Week - Lyka
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Lyka, a subscription dog food service.
read post
February 18, 2021 | Articles
Pencil On: Action and Ambition
Our CEO, Will, talks about what led to starting Pencil, and how we try to add automation to the creative process without killing it.
read post
February 12, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 11, 2021 | Articles
Ad of the Week - Misen
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Misen, a DTC cookware brand.
read post
February 8, 2021 | Articles
Your Weekly Pencil
A concise weekly eCommerce & Facebook Ads update.
read post
February 5, 2021 | Articles
Ad of the Week - Roman by Ro
Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Roman, ran by telehealth company, Ro.
read post
January 28, 2021 | Articles
How to consistently create new ad ideas that deliver results
We built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
read post
January 21, 2021 | Articles
How long does it take
to double ROAS?
Our data of over 100 MGC campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
read post
January 9, 2021 | Articles
Pencil’s New Referral Program - $200 off for you & them!
For every person you refer, you get $200 off your next invoice when they sign up and become a paying customer. They get $200 off too.
read post
January 7, 2020 | Articles
Will’s Monthly Platform Update - January 2021 ✏️
Happy New Year to all from the team at Pencil... 2021 is here, let’s do this!We spent much of 2020 building core functionality into the Pencil platform, focused on generating killer ads and predicting ROAS results for our users.
read post
November 24, 2020 | Articles
Why Humans Fail at Generating FB Ads
One question we were asked after an early Pencil demo was: “How long before I can take all our people fully out of the loop?”
read post
November 4, 2020 | Articles
4 types of cost saving from MGC
Using MGC to develop Facebook Ads can already beat humans on cost, and this trend will certainly accelerate.
read post
October 20, 2020 | Articles
How to use Creative AI to generate high-performance Facebook Ads
Machine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? Here are 8 principles to get started.
read post
September 14, 2019 | Articles
The AI content tsunami
The time will come when most content will be generated by AI. What will this wave of generative media mean for content, creators and the rest of us?
read post
December 11, 2020 | Case studies
Does machine generated creative work?
Every single brand in the study that spent over $1k on MGC was able to discover an MGC ad that outperformed its ROAS baseline.
read post
November 24, 2020 | Case studies
Kitsch impressed by performance of MGC
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
read post
November 24, 2020 | Case studies
Sephora machine-generates 200k ads, boosting CTR & ROAS
We’ve used Pencil’s creative AI to generate over 200,000 images that led to CTR improvement of 50% and more, thereby boosting the ROAS of our campaigns.
read post
November 24, 2020 | Case studies
Coast & Sender scale brand performance with MGC
The campaigns delivered strong results and were considered successful at unlocking new audiences and scaling investment.
read post
March 19, 2021| News
Pencil and: Clearbanc
Clearbanc and Pencil partner to help eCommerce businesses grow using creative AI.
read post
January 12, 2021 | News
Pencil doubles returns for brands with next generation ads created by AI
Pioneered by Pencil, online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands.
read post
April 27, 2020 | News
Surging with Sequoia
We're delighted to announce that we're one of 15 promising startups selected for Sequoia Capital's 3rd Surge cohort in Singapore
read post
January 21, 2018 | News
The Case for Pencil
Online advertising - a third of people hate it and half aren't bothered one way or another. So we thought we'd build a company around it. Here's why.
read post