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April 12, 2021| Articles

Ad of the Week - Bravo Sierra

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Bravo Sierra, the first military-tested personal care brand.
read post

April 6, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update, and fresh ideas for Lyka!
read post

March 30, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update, and an eye-catching ad for Eyetamins!
read post

March 29, 2021| Articles

Ad of the Week - Eyetamins

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Eyetamins, the first natural eye-care supplement.
read post

March 23, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update. Hello Clearbanc, world's largest eCommerce investor!
read post

March 22, 2021| News

Will's Monthly Platform Update -
March 2021 ✏️

This month we focused on significantly speeding up the platform.
read post

March 19, 2021| News

Pencil and: Clearbanc

Clearbanc and Pencil partner to help eCommerce businesses grow using creative AI.
read post

March 16, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update. See Creative AI at work in 5 minutes!
read post

March 9, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

March 8, 2021| Articles

Ad of the Week - Woo

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Woo, a skincare brand created by LA's most sought-after tattooist, Dr. Woo.
read post

March 5, 2021| Articles

Pencil On: Youtube!

Our weekly Ad of the Week, the new Hey Pencil series, and more exciting content coming your way.
read post

March 3, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

March 2, 2021| Articles

Ad of the Week - Wizard Pins

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Wizard Pins, a go-to for custom pins, and many more promotional products.
read post

February 25, 2021 | Articles

Pencil On: AdExchanger

How can busy, short-staffed marketing departments test new creative messages constantly?
read post

February 23, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 22, 2021| Articles

Ad of the Week - Best Bone Broth

Showcasing the best of the best in machine-generated creative every week. This week’s ad is for Best Bone Broth, a premium #bonebroth brand.
read post

February 19, 2021 | Articles

Will’s Monthly Platform Update - February 2021 ✏️

This is one that we’re really excited about… because we know you’ll be excited too.
read post

February 19, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 18, 2021 | Articles

Ad of the Week - Lyka

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Lyka, a subscription dog food service.
read post

February 18, 2021 | Articles

Pencil On: Action and Ambition

Our CEO, Will, talks about what led to starting Pencil, and how we try to add automation to the creative process without killing it.
read post

February 12, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 11, 2021 | Articles

Ad of the Week - Misen

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Misen, a DTC cookware brand.
read post

February 8, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 5, 2021 | Articles

Ad of the Week - Roman by Ro

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Roman, ran by telehealth company, Ro.
read post

January 28, 2021 | Articles

How to consistently create new ad ideas that deliver results

We built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
read post

January 21, 2021 | Articles

How long does it take
to double ROAS?

Our data of over 100 MGC campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
read post

January 19, 2021 | Articles

Your Weekly Pencil

5 new e-commerce signals every week
read post

January 12, 2021 | News

Pencil doubles returns for brands with next generation ads created by AI

Pioneered by Pencil, online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands.
read post

January 11, 2021 | Articles

Your Weekly Pencil

3 new creative AI features plus $200 referrals
read post

January 9, 2021 | Articles

Pencil’s New Referral Program - $200 off for you & them!

For every person you refer, you get $200 off your next invoice when they sign up and become a paying customer. They get $200 off too.
read post

January 7, 2021 | Articles

Will’s Monthly Platform Update - January 2021 ✏️

Happy New Year to all from the team at Pencil... 2021 is here, let’s do this!We spent much of 2020 building core functionality into the Pencil platform, focused on generating killer ads and predicting ROAS results for our users.
read post

December 11, 2020 | Case studies

Does machine generated creative work?

Every single brand in the study that spent over $1k on MGC was able to discover an MGC ad that outperformed its ROAS baseline.
read post

November 24, 2020 | Case studies

Kitsch impressed by
performance of MGC

We were surprised by the quality of Pencil’s machine-generated creative. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
read post

November 24, 2020 | Case studies

Sephora machine-generates 200k ads,
boosting CTR & ROAS

We’ve used Pencil’s creative AI to generate over 200,000 images that led to CTR improvement of 50% and more, thereby boosting the ROAS of our campaigns.
read post

November 24, 2020 | Case studies

Coast & Sender scale brand
performance with MGC

The campaigns delivered strong results and were considered successful at unlocking new audiences and scaling investment.
read post

November 24, 2020 | Articles

Why Humans Fail
at Generating FB Ads

One question we were asked after an early Pencil demo was: “How long before I can take all our people fully out of the loop?”
read post

November 4, 2020 | Articles

4 types of cost saving
from MGC

Using MGC to develop Facebook Ads can already beat humans on cost, and this trend will certainly accelerate.
read post

October 20, 2020 | Articles

How to use Creative AI to generate high-performance Facebook Ads

Machine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? 8 principles to get started.
read post

April 27, 2020 | News

Surging with Sequoia

We're delighted to announce that we're one of 15 promising startups selected for Sequoia Capital's 3rd Surge cohort in Singapore
read post

September 14, 2019 | Articles

The AI content tsunami

The time will come when most content will be generated by AI. What will this wave mean for content, creators and the rest of us?
read post

January 21, 2018 | News

The Case for Pencil

Online advertising - a third of people hate it and half aren't bothered. So we thought we'd build a company around it. Here's why.
read post

April 12, 2021| Articles

Ad of the Week - Bravo Sierra

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Bravo Sierra, the first military-tested personal care brand.
read post

April 6, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update, and fresh ideas for Lyka!
read post

March 30, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update, and an eye-catching ad for Eyetamins!
read post

March 29, 2021| Articles

Ad of the Week - Eyetamins

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Eyetamins, the first natural eye-care supplement.
read post

March 23, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update. Hello Clearbanc, world's largest eCommerce investor!
read post

March 22, 2021| News

Will's Monthly Platform Update -
March 2021 ✏️

This month we focused on significantly speeding up the platform.
read post

March 16, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update. See Creative AI at work in 5 minutes!
read post

March 9, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

March 8, 2021| Articles

Ad of the Week - Woo

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Woo, a skincare brand created by LA's most sought-after tattooist, Dr. Woo.
read post

March 5, 2021| Articles

Pencil On: Youtube!

Our weekly Ad of the Week, the new Hey Pencil series, and more exciting content coming your way.
read post

March 3, 2021| Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

March 2, 2021| Articles

Ad of the Week - Wizard Pins

Showcasing the best of the best in machine-generated creative every week! This week’s ad is for Wizard Pins, a go-to for custom pins, and many more promotional products.
read post

February 25, 2021 | Articles

Pencil On: AdExchanger

How can busy, short-staffed marketing departments test new creative messages constantly?
read post

February 23, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 22, 2021| Articles

Ad of the Week - Best Bone Broth

Showcasing the best of the best in machine-generated creative every week. This week’s ad is for Best Bone Broth, a premium #bonebroth brand.
read post

February 19, 2021 | Articles

Will’s Monthly Platform Update - February 2021 ✏️

This is one that we’re really excited about… because we know you’ll be excited too.
read post

February 19, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 18, 2021 | Articles

Ad of the Week - Lyka

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Lyka, a subscription dog food service.
read post

February 18, 2021 | Articles

Pencil On: Action and Ambition

Our CEO, Will, talks about what led to starting Pencil, and how we try to add automation to the creative process without killing it.
read post

February 12, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 11, 2021 | Articles

Ad of the Week - Misen

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Misen, a DTC cookware brand.
read post

February 8, 2021 | Articles

Your Weekly Pencil

A concise weekly eCommerce & Facebook Ads update.
read post

February 5, 2021 | Articles

Ad of the Week - Roman by Ro

Pencil's ad of the week showcases the best of the best in machine-generated creative. This week's ad is for Roman, ran by telehealth company, Ro.
read post

January 28, 2021 | Articles

How to consistently create new ad ideas that deliver results

We built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
read post

January 21, 2021 | Articles

How long does it take
to double ROAS?

Our data of over 100 MGC campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
read post

January 19, 2021 | Articles

Your Weekly Pencil

5 new e-commerce signals every week
read post

January 11, 2021 | Articles

Your Weekly Pencil

3 new creative features plus $200 referrals
read post

January 9, 2021 | Articles

Pencil’s New Referral Program - $200 off for you & them!

For every person you refer, you get $200 off your next invoice when they sign up and become a paying customer. They get $200 off too.
read post

January 7, 2020 | Articles

Will’s Monthly Platform Update - January 2021 ✏️

Happy New Year to all from the team at Pencil... 2021 is here, let’s do this!We spent much of 2020 building core functionality into the Pencil platform, focused on generating killer ads and predicting ROAS results for our users.
read post

November 24, 2020 | Articles

Why Humans Fail at Generating FB Ads

One question we were asked after an early Pencil demo was: “How long before I can take all our people fully out of the loop?”
read post

November 4, 2020 | Articles

4 types of cost saving from MGC

Using MGC to develop Facebook Ads can already beat humans on cost, and this trend will certainly accelerate.
read post

October 20, 2020 | Articles

How to use Creative AI to generate high-performance Facebook Ads

Machine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? Here are 8 principles to get started.
read post

September 14, 2019 | Articles

The AI content tsunami

The time will come when most content will be generated by AI. What will this wave of generative media mean for content, creators and the rest of us?
read post

December 11, 2020 | Case studies

Does machine generated creative work?

Every single brand in the study that spent over $1k on MGC was able to discover an MGC ad that outperformed its ROAS baseline.
read post

November 24, 2020 | Case studies

Kitsch impressed by performance of MGC

We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
read post

November 24, 2020 | Case studies

Sephora machine-generates 200k ads, boosting CTR & ROAS

We’ve used Pencil’s creative AI to generate over 200,000 images that led to CTR improvement of 50% and more, thereby boosting the ROAS of our campaigns.
read post

November 24, 2020 | Case studies

Coast & Sender scale brand performance with MGC

The campaigns delivered strong results and were considered successful at unlocking new audiences and scaling investment.
read post

March 19, 2021| News

Pencil and: Clearbanc

Clearbanc and Pencil partner to help eCommerce businesses grow using creative AI.
read post

January 12, 2021 | News

Pencil doubles returns for brands with next generation ads created by AI

Pioneered by Pencil, online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands.
read post

April 27, 2020 | News

Surging with Sequoia

We're delighted to announce that we're one of 15 promising startups selected for Sequoia Capital's 3rd Surge cohort in Singapore
read post

January 21, 2018 | News

The Case for Pencil

Online advertising - a third of people hate it and half aren't bothered one way or another. So we thought we'd build a company around it. Here's why.
read post