Orchestrating a shoot used to take weeks of pre-production - back and forths on casting, scouting for the perfect location, assembling a talented crew - and that’s before the shoot even starts.
Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.
The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience.
For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.