ai will be as fundamental to creativity in the future as the pencil was in the past

We've built the world's most powerful Creative AI platform
to help you generate better, faster and more affordable ads.

>15 million
Lines of copy generated
>5 million
Ads generated

Our leadership team

Sumukh Avadhani

Chief Technology Officer

Machine Learning leader @Google, @Samsung & @Toshiba, with a passion for computer vision and NLP. Born in India, studied at King’s College London, founder in Singapore.

Will Hanschell

Chief Executive Officer

Systems engineer turned creative data consultant @Iris Worldwide, building data-driven marketing programs in Europe & SEA. Born in Barbados, studied at Cambridge, founder in Singapore.

James Chadwick

Chief Commercial Officer

7 years @Facebook helping advertisers optimize $1billion investment, and investing $200m as Director of International Marketing. 2 IPO’s and CEO @WPP. Studied at Oxford, moved to Palo Alto.

the pencil peeps

chase mohseni

Customer Success Lead

Filmmaker turned Growth Marketer, scaling performance spend for US brands. Obsessed with building the future aka the intersection of creativity and data.

Louis Lee

Snr. Software Engineer (AI)

Computational physicist turned machine learning engineer. Likes coding up algorithms, coffee, and whiskey. Thinks AI will eventually take over the world.

Pierre Karpov

Software Engineer

Passionate about building things from the ground up. Spends most of his leisure time swing dancing or rewatching Friends for the nth time.

Evangeline Cheng

Software Engineer

Recently born again as a software engineer after studying mathematics. Sees engineering as a way to solve problems, not just to write code.

Khoa Le

Software Engineer

Experienced full-stack geek who's self-motivated, open-minded & hardcore challenger that compiles Coffee into Code that empowers high scale infrastructure.

Juliette Suvitha

Creative Lead

what do I not do?

Bhavani Bala


An Architecture Graduate-turned Graphic Designer and Improvisor.
“Bhavani is the funniest person I know.” - Bhav's mum

We’re proud to be backed by world-class investors

Pencil is also proud to be a badged Facebook Marketing Partner

“We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.”

Carly London, Growth Consultant, Los Angeles

Let’s build the future of creative AI

join us