ai will be as fundamental to creativity in the future as the pencil was in the past

We've built the world's most powerful Creative AI platform
to help you generate better, faster and more affordable ads.

>15 million
Lines of copy generated
>5 million
Ads generated

Our leadership team

Sumukh Avadhani

Chief Technology Officer

Machine Learning leader @Google, @Samsung & @Toshiba, with a passion for computer vision and NLP. Born in India, studied at King’s College London, founder in Singapore.

Will Hanschell

Chief Executive Officer

Systems engineer turned creative data consultant @Iris Worldwide, building data-driven marketing programs in Europe & SEA. Born in Barbados, studied at Cambridge, founder in Singapore.

James Chadwick

Chief Commercial Officer

7 years @Facebook helping advertisers optimize $1billion investment, and investing $200m as Director of International Marketing. 2 IPO’s and CEO @WPP. Studied at Oxford, moved to Palo Alto.

the pencil peeps

Shem Leong

Senior Software Engineer

Willing to do whatever it takes to keep complex AI infrastructure running in production, at scale. Rarely sleeps but always looks strangely fresh.

Louis Lee

Snr. Software Engineer (AI)

Computational physicist turned machine learning engineer. Likes coding up algorithms, coffee, and whiskey. Thinks AI will eventually take over the world.

Divish Dayal

Software Engineer (AI)

Machine Learning specialist with focus on Applied NLP Research in Marketing. Likes to dream about advancing AI and pushing the boundaries of engineering.

Evangeline Cheng

Software Engineer

Recently born again as a software engineer after studying mathematics. Sees engineering as a way to solve problems, not just to write code.

Pierre Karpov

Software Engineer

Passionate about building things from the ground up. Spends most of his leisure time swing dancing or rewatching Friends for the nth time.

Khoa Le

Software Engineer

Experienced full-stack geek who's self-motivated, open-minded & hardcore challenger that compiles Coffee into Code that empowers high scale infrastructure.

Juliette Suvitha

Creative Lead

what do I not do?

Bhavani Bala


An Architecture Graduate-turned Graphic Designer and Improvisor.
“Bhavani is the funniest person I know.” - Bhav's mum

We’re proud to be backed by world-class investors

“We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.”

Carly London, Growth Consultant, Los Angeles

Let’s build the future of creative AI

join us