Automated Facebook Ads that learn to drive sales

Use Creative AI to test new ideas and
continuously improve your ROAS

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✓ Automate creative

✓ Learn what works

✓ Improve ROAS

The #1 Creative AI System

Automated Facebook Ads for fast-growing DTCs,
Brands and Performance Agencies

GENERATE ADS

Turn Existing Assets Into New Ideas
with AI

Tired of iterating for months to find a winning ad? Only to start all over again once creative fatigue sets in? Pencil uses AI to generate completely new ads from your existing set and updates them automatically so your design team can focus elsewhere.

Write Copy with AI

Use OpenAI GPT-3 to generate dozens of new lines about your product

Automate Video Creation

Automatically cut images and video into whole new ad concepts.

Advanced Video Editor

You’ll still have the final say! With Pencil, we’ve made video editing as intuitive as possible.

"When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects."

Michael TaylorCo-Founder & COO

"Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”

gil davidFounder

LEARN WHAT PERFORMS

Turn past data
into future wins

The most frustrating part of performance marketing is only winning sometimes. Use AI to learn what's working so you can ditch failures, build on success and consistently improve over time.

Predictive score

Compare generated ads to past winners. Always run the "next best" test.

Creative insights

Creative AI also learns which copy, visuals, and branding work best with your audiences.

Learning loop

Every new generated ad has learned from your past edits and results.

Move deals faster with our AI software

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Learn more ➝

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."

Rebecca Madison, Director of Marketing

7,990

total orders

today

786

pending

345

shipped

6,543

Does creative ai work?

Creative AI can deliver 2x ROAS lifts and more

In this ebook, we analyse over 100 real campaigns to see how Creative AI performed compared to brands' ROAS baselines. In it, you'll see:

How a sample of brands at different spend levels used Creative AI
What results they got over what periods of time
A testing framework for setting up and running Creative AI campaigns

Download ebook ➝

HOW DO YOU WORK WITH creative ai?

Creative AI is an evolution of the creative process

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

How Creative AI works and what it can do for your creative process
How it multiplies creative impact
How to adapt your production process to work best with Creative AI

Download ebook ➝

Loved by Growth Marketers

"Like a crystal ball ... what will it come up with next?"

plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

generate

$250/mo

Billed monthly

Machine generate new
ad ideas to test

Unlimited users & idea generations

✓ 10 exports/month included
✓ 1 brand workspace
✓ $25 for additional exports

7-DAY FREE TRIAL
Generate ads for free for 7 days. Pay when your trial ends or when you export.

Start trial

generate + learn

$750/mo

Billed quarterly

Scale creative and results with
a machine learning loop

Unlimited users & idea generations

✓ 50 exports/month included
✓ 1 brand workspace
✓ $15 for additional exports
✓ Predictive score & insights

BUY NOW PAY LATER
BNPL and annual discounts available
on request, in partnership with Clearco.

Book demo

Enterprise

from $5,000/mo

Billed annually

Custom pricing, integrations & features for large teams

Unlimited users & idea generations

✓ Volume-based pricing
✓ Per-workspace pricing
‍✓ Predictive score & insights
✓ APIs & SDKs
✓ Custom Integrations
‍✓ Dedicated support

Contact us

Automating Facebook Ads
is Easy

1

Input brief

Set up branding and upload assets

2

Output ads

Use Creative AI to generate fresh Facebook Ad ideas

What kind of inputs do I need?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What languages are supported?

Pencil generates ad copy in English only.

What happens if I use more than my quota of ads?

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected Facebook Ads Manager account(s). If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your subscription.