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Make ads that work.

Double your productivity and performance with Generative AI.

No credit card required.
5,000+ brands and agencies already using Pencil.

Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

Get Fresh Ideas

Start and finish your ads with Pencil

Get better results at every stage of your workflow - from ideas and insights to fuel your creativity, to ad variations produced in minutes, to ad campaigns that perform 2x better.

Learn How It Works
Start and finish your ads with Pencil
Understand Impact

Get proof that your 
creative is working

Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.

Get proof that your 
creative is working
Edit

Add Pencil to your toolkit

Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.

Add Pencil to your toolkit
Collaborate & Launch

Create, approve and 
launch ads in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

Create, approve and 
launch ads in one place
Enterprise ready

Get enterprise-grade safety and control

Discover Pencil Pro

       Brand safety and AI controls. Bespoke brand library, templating and animation language capture.

       Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.

       AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.

       Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.

       Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.

       Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.

Integrations

The best AI models integrated with the best ads channels

Get Started Free
Facebook
Google Display
Instagram
TikTok
YouTube
LinkedIn
OpenAI
Amazon Ads
Stability AI
Getty
Google AI
Runway
AI Ads Library

Over 5,000 top brands and agencies are using AI to make the most of their creativity

Browse the Library
Over 5000 top brands and agencies are using AI to make the most of their creativityBrowse the Library
How It Works

Learn how Pencil works in minutes

View All Courses
How to generate photography with Pencil Image Generation
Generation
9:31
m
How to generate photography with Pencil Image Generation

Learn how to generate imagery of products, people, scenarios and more inside Pencil - with AI editing, model selection, predictions and more.

Watch Tutorial
How to get set up with Pencil
Setup
7:16
m
How to get set up with Pencil

Learn how to generate new ad ideas - starting with connecting your ad accounts, setting up your brand kit and uploading assets.


Watch Tutorial
How to find new creative angles with Pencil Generation
Generation
4:12
m
How to find new creative angles with Pencil Generation

Learn how to turn your existing brand kit and assets into new static and video ad ideas, giving you new creative angles to test in just a few clicks.

Watch Tutorial
How to pick winning ads with Pencil Predictions
Decision Making
5:02
m
How to pick winning ads with Pencil Predictions

Learn how to use ~$1B in ad spend data to pick winning ad creatives for your brand before you waste a penny testing them yourself.

Watch Tutorial
Customer Stories

Powering brands of all shapes and sizes

All Customer Stories

”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding
Head of Growth, Lyka Pet Food