It's crazy to run ads
any other way 🤯

AI-generated video ads improve ROAS by +79%.
Cost starts at $15 each. Generate ads in ~3 minutes.

Easy setup
7 day free trial
No credit card required

Lead generation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Learn more  ➝

Customer engagement

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Learn more  ➝

Customer support

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Learn more  ➝

The #1 creative AI platform

Used by fast-growing DTCs, brands and performance agencies

lyka
ro
misen
WizardPins
best bone broth
woo
round barn labs
Run DMG
eyetamins
Lights
Plum Deluxe
Microbe
sephora
bravo sierra usa
unilever
Loreal
kellogg's
WPP
GENERATE

Turn your existing assets into new ad ideas in 1 click

Coming up with lots of new ad ideas is painful, slow and expensive... but testing lots of new ads is the only sure way to win. Use AI to generate fresh, new ad ideas from your existing assets in minutes.

Write copy with AI

AI copywriting

Generate new ways to pitch your product

Automate video creation

AI video creation

Remix your images & videos into ads that sell

Advance Video Editor

Simple video editor

Retain control with editing as easy as Powerpoint

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
"When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects."
Ladder
Michael TaylorCo-Founder & COO
"Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”
PREDICT

Use your last winners to pick your next winners

The most frustrating part of running ads is only winning sometimes. Use AI trained on your past experiments to help you find your next big winner, and avoid wasting time and money.

INSIGHTS

Listen to your ads. Learn what your customers want

Which ads your customers click on tells you a lot. Are you listening? Use AI to learn what words and visuals in your ads are resonating. Take these insights back to your team so you can evolve what you say, what you shoot and what you sell.

DASHBOARD

Get killer results in 2 simple steps a week

Connect your ad account in 1 click. Then the fun starts. First, find your winners and generate more ideas like them. Second, find your losers and replace them quickly. In just a few minutes each week, your ads are growing your business.

customer support

Move deals faster with our AI software

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Learn more  ➝
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

7,990

total orders
today
786
pending
345
shipped
6,543
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

AI ads deliver +79% ROAS and -48% CPA

In this ebook, we analyse over 600 real AI-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:

  • How quickly brands got results with AI ads

  • Results broken down by sector and funnel stage

  • Frameworks for getting results with AI ads

Download ebook ➝

Creative AI is an evolution of the creative process

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • What AI can do for your creative process

  • How AI can multiply creative impact

  • How to adapt your production process for AI

Download ebook ➝

The new way to win with ads

Join leading marketers doubling their results, cutting costs and saving time

1

Generate lots of ad ideas

2

Identify losing ads

3

Replace with predicted winners

AI gives you unlimited creative resource to come up with new ad ideas to test.

AI analyzes your ad account and flags
ads that are underperforming and why.

AI uses your past results to help you pick new winning ad ideas to run next.

Loved by growth marketers️

"Like a crystal ball ... what will it come up with next?"

Plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

no credit card required. no obligation. no risk.
7 DAYS FREE

Start with a free creative dashboard ❤️

Analyze your ad account to see which creatives are winning, losing, scaling & fatiguing

One-click setup
Free forever
No credit card required
Get started for free

What kind of inputs do I need?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What languages are supported?

Pencil generates ad copy in English only.

What happens if I use more than my quota of ads?

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected Facebook Ads Manager account(s). If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your subscription.

What do AI ads look like?

Check out the showreel ➝

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor.”
Jessie Renolds, Co-Founder
“Lorem ipsum dolor sit amet, consectetur...”
Jess Friend, VP Engineering
“Lorem ipsum dolor sit amet, consectetur adipiscing elit.”
Rachel Nay, Co-Founder and COO
“Lorem ipsum dolor sit amet, consectetur adipiscing elit.”
Matthew Mays, Chief Sales Officer
“Lorem ipsum dolor sit amet, consectetur. Lorem ipsum.”
Ray Benji, Chief Financial Officer

Made By Machines,
Loved By Humans

Book a demo to see the platform in action.

✓ Product Tours
✓ Automatic Updates
✓ Bots