Crack the growth code with ads predicted to win.

Fast-growing brands & agencies use Pencil to get 2x better ad results at 10x less time and cost.

Lead generation

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Customer engagement

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Customer support

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We've generated 1,000,000+ ad creatives
for 2,000+ brands and agencies.

lyka
ro
misen
WizardPins
best bone broth
woo
round barn labs
Run DMG
eyetamins
Lights
Plum Deluxe
Microbe
bravo sierra usa
sephora
Loreal
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

The fastest growing brands & agencies
simply test more ad creative.
Pencil makes this easier than ever.

Cracking the code with ads is a top priority for many businesses. The problem is 90% of ads fail to perform. So the fastest growing brands simply test more ads. This is slow, expensive and painstaking.

Try connecting your assets and ad account to Pencil. Our expert humans and AI generate new ads quickly and at low cost. The best part? It's based on both your unique needs and $1B of ad spend data. Winning with ads just got easier.

78%
Pencil users find ROAS winners*
+79%
Pencil ROAS vs. baselines*
10
Ads to find a ROAS winner*
Get started free

Generate ad creatives for all platforms

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

Pencil is the new, better way to get ad creative.

With Pencil, you get the ultimate combination of creative humans and generative AI.
It's fast, easy, cost effective and delivers results. Why do it any other way?

Automate the endless grind of producing ad creatives.

Don't spend time and money making ads manually... especially when most end up not performing. Automate creative production and breathe a sigh of relief.

Explore Pencil Generation
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Run only the ad creatives that will have an impact.

Pencil helps you run only those creatives already expected to perform among the top quartile in your sector. This is based on a dataset of over $1B in ad spend, so you know it's good.

Explore Pencil Predictions

Don't wait forever for amends. Anyone. Can. Edit.

Pencil's editor allows you, your designer or even your media team to make the simple edits that are so important to performance testing - in real time.

Explore Pencil Editing
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Total clarity on what's working and what isn't. Always.

See what copy, creatives and even design elements are common across your winning and losing ads. So you can do more of what works, and less of what doesn't.

Explore Pencil Insights

Know where you stand, so you know what to aim for.

Pencil Benchmarks tell you how you're performing vs. your sector - but also what tactics and creative angles everyone's using that you should be, too.

Explore Pencil Benchmarks
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

What people are saying

Brands and agencies are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We leveraged Pencil's platform and saw a 20% improvement in performance and 24% reduction in production costs. This is the start of a great journey.
Anu BiswasEnterprise marketer
Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.
Rob CarlinerEcommerce marketer
Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.
Gil DavidAgency marketer
Pencil provided a one-stop solution that helped streamline every part of my workflow.  Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details. 
Jeremy ThurswellEcommerce marketer
We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.
Ryan ZimmermanEcommerce marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
Carly LondonGrowth marketer
We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The brand teams were excited by the ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency over a month-long A/B test. This is an exciting new technology.”
Sebastian AuEnterprise marketer

Move deals faster with our AI software

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Learn more  ➝
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

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today
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Pencil works with your existing stack

Check out the showreel ➝

1. Connect ad accounts

Connect your ad accounts to learn from winning ads, see insights and train predictions.

2. Connect your store

Connect to your store or assets library to import branding, images, videos and products.

3. Generate ads

Generate new ad creatives yourself in minutes, or receive a batch from us weekly.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

Pencil's ads simply get results.

-48%
Better CPA
+79%
Better ROAS

In this ebook, we analyse over 600 real Pencil-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:

  • How many brands improve their results

  • Results by sector and funnel stage

  • How quickly brands got results with Pencil ads

Download ebook ➝

Tips for working with creative AI from Mykim Dang, ex-Meta Creative Shop.

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • What AI can do for your creative process

  • How AI can multiply creative impact

  • How to adapt your production process for AI

Download ebook ➝

Pencil is the secret weapon of fast-growing brands & agencies

Learn how brands & agencies are using Pencil to test more ad creative,
turn their data into competitive advantage and unlock the next level of growth.

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a quick call.

✓ Product Tours
✓ Automatic Updates
✓ Bots

The only podcast dedicated to ad creative

Listen to new episodes with top brand & agency operators weekly.