Automated Facebook Ads that learn to drive sales

Use Creative AI to test new ideas and
continuously improve your ROAS

✓ Automate creative
✓ Learn what works
✓ Improve ROAS

Lead generation

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Customer engagement

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Customer support

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The #1 Creative AI System

Automated Facebook Ads for fast-growing DTCs,
Brands and Performance Agencies

GENERATE ADS

Turn Existing Assets Into New Ideas
with AI

Tired of iterating for months to find a winning ad? Only to start all over again once creative fatigue sets in? Pencil uses AI to generate completely new ads from your existing set and updates them automatically so your design team can focus elsewhere.

Write Copy with AI

Use OpenAI GPT-3 to generate dozens of new lines about your product

Automate Video Creation

Automatically cut images and video into whole new ad concepts.

Advanced Video Editor

You’ll still have the final say! With Pencil, we’ve made video editing as intuitive as possible.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
"When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects."
Michael TaylorCo-Founder & COO
"Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”
gil davidFounder
LEARN WHAT PERFORMS

Turn past data
into future wins

The most frustrating part of performance marketing is only winning sometimes. Use AI to learn what's working so you can ditch failures, build on success and consistently improve over time.

Predictive score

Compare generated ads to past winners. Always run the "next best" test.

Creative insights

Creative AI also learns which copy, visuals, and branding work best with your audiences.

Learning loop

Every new generated ad has learned from your past edits and results.

Move deals faster with our AI software

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"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

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Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Does creative ai work?

Creative AI can deliver 2x ROAS lifts and more

In this ebook, we analyse over 100 real campaigns to see how Creative AI performed compared to brands' ROAS baselines. In it, you'll see:

  • How a sample of brands at different spend levels used Creative AI

  • What results they got over what periods of time

  • A testing framework for setting up and running Creative AI campaigns

Download ebook ➝
HOW DO YOU WORK WITH creative ai?

Creative AI is an evolution of the creative process

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • How Creative AI works and what it can do for your creative process

  • How it multiplies creative impact

  • How to adapt your production process to work best with Creative AI

Download ebook ➝

Loved by Growth Marketers

"Like a crystal ball ... what will it come up with next?"

plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

no credit card required. no obligation. no risk.

Automating Facebook Ads
is Easy

1

Input brief

Set up branding and upload assets

2

Output ads

Use Creative AI to generate fresh Facebook Ad ideas

What kind of inputs do I need?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What languages are supported?

Pencil generates ad copy in English only.

What happens if I use more than my quota of ads?

Your plan’s quota refers to the number of ads you generate and then either download or export into your connected Facebook Ads Manager account(s). If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your subscription.

What Do Creative AI Ads Look Like?

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer

Made By Machines,
Loved By Humans

Book a demo to see the platform in action.

✓ Product Tours
✓ Automatic Updates
✓ Bots