Generate ads that learn to perform

Use AI to turn your assets into Facebook ads that deliver ROAS, so you can get back to scaling your business.

Generate ads

Predict results

Improve ROAS

the machine generated creative platform

Marketing pioneers of all sizes trust Pencil to deliver creativity & performance.

generate ads and predict results

Start with your existing branding, video and images. End with a batch of new ads to test. In minutes.

Quickly and easily brief the AI in the same way you’d work with a human creative.

Upload brand kits with your own fonts, logos and colors

Auto-slice, auto-tag and auto-remove backgrounds from videos and product images

Input your existing product descriptions, offers and CTAs
Click “Generate Ads” to do just that... dozens of unique video ads, including copy, in <20 minutes.

Auto-scale to a variety of mobile-first formats and durations

Auto-diverse concepts, layouts and narratives

Quick edit across multiple formats at once or use a familiar advanced canvas & timeline
Every generated ad comes with a wealth of predictions and insights based on your own historic data.

Predictions for your actual audiences and working metrics such as ROAS, CPA & CTR

Easy to understand insights on "why it'll work" across 40+ actionable ad features

Auto-syncing with data from your Facebook Ads Manager account(s)
Work alone or invite as many teammates as you’d like. Creating ads becomes fun, collaborative and effective.

Use comments to collaborate on each creative option

Download ads in .ZIP, .CSV or as hosted links in a Google Sheet

Export ads directly to a Facebook Creative Library or specific ad in Ads Manager

machine generated creative works

We analysed the results of our last 100 campaigns... check out the data for yourself!
Best Pencil MGC ad ROAS
avg. vs. brand baselines
Avg. Pencil MGC ad ROAS
vs. brand baselines
1 brand's Pencil MGC increase
in ROAS vs. brand baselines
get roas case studies
‣ ROAS breakdown of results across 114 campaigns for 17 brands
‣ 5 key findings, including how spend and testing impacts performance
‣ A detailed DTC brand case study with methodology and results
‣ A unique agency best practice framework for structuring MGC tests

plans that scale with you

Generate as many ads as you like. Choose the plan that works for you.

single brand

Generate ads and predict results

$750 monthly

25 ads/month included
For 1 brand workspace
Billed annually

Request demo

All core features including...

Brief and upload assets

Generate video ads

Edit, share and export ads

Data-backed predictions

Chat support

multi brand

Scale your teams or agency

Custom pricing

Custom ads/month
Custom brand workspaces

contact us

Everything in single brand plus...

Reduced cost for additional workspaces and ads

Rapid scaling across agency accounts or markets

Email and video call support


Customised & integrated

Custom pricing

Unlimited ads/month
Unlimited brand workspaces

contact us

Everything in multi brand plus...

Cross-brand insights

Custom schemas & formats

Custom DAM integrations

Access to APIs & SDKs

Dedicated media strategists

Dedicated creative strategists

“Our Pencil campaigns have delivered strong results and were considered successful at unlocking new audiences and scaling our ability to invest in facebook ads, with ROAS ranging between 2.4 and 2.6, beating our brand prospecting ROAS baseline.”

Jeremy Thurswell, COO, Kitsch

frequently asked questions

How can I try Pencil?

Just fill out the form at Our team will review your submission in 24 hours, and if we can help we’ll arrange a call to get you started.

What kinds of creative assets do I need to use Pencil?

Please share as many creative assets as you can. The more the platform has to play with, the better!

Video. At least 2 of 1min combined duration, ideally both brand and UGC. MP4 format with no supers or graphics
Product images. At least 4, ideally both lifestyle photography and pack shots. JPG or PNG format less than 2000px, 10mb, 72dpi
Brand kit. Dark and light logo images in PNG format, font files in TTF or OTF format, and at least 3 color hex codes

Does Pencil generate for other languages?

Pencil is designed to work in English. If you want to try it in any other languages, especially other ‘Roman alphabet’ languages with similar characters, you can, and some of our customers do by manually translating some phrases, but we don't officially support other languages.

Is there a free trial?

Unfortunately not. Pencil is an AI learning system that delivers best results when used consistently over a period of time. We've even published some analysis showing how long our customers typically take to double ROAS.

Can I activate/deactivate brand workspaces?

Yes, you can activate or deactivate brand workspaces you've subscribed for as your needs change. For example, if you're an agency and have subscribed for 3 workspaces, you can deactivate an old client workspace and activate a new client workspace to replace it easily.

If you need more brand workspaces, you can add a new brand workspace at the standard annual rate and your subscription period will begin immediately. If you'd like multiple new workspaces, please contact our sales team so we can discuss the right package for you.

What happens when my subscription ends?

When your subscription ends, you will lose access to your account and all workspaces entirely and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just contact us at

What payment methods do you accept?

We accept all major credit cards. For large subscriptions we can also accept PO/invoicing and payment via bank transfers.

Will my data be private and safe?

Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.

What is your cancellation or refund policy?

All of our annual subscriptions include a 3-month pilot period during which, if it isn't a good fit, you can cancel. We commit heavily to getting new customers up and running and unfortunately the pilot period fee is not refundable.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the app, or email, give us a detailed account of what happened, and we’ll work with you to make sure you have the best experience possible.

What happens if I use more than my plan’s quota of Ads?

Your plan’s quota refers to the number of Ads you generate and then either download or export into your connected Facebook Ads Manager account(s). All the ads generated by Pencil that you don’t use, are not counted towards your quota. If you want to use more Ads than your quota allows, you can pay for additional ads on a per-Ad basis aligned to the per-Ad price of your subscription.

What happens if I don’t hit my plan’s allocated volume of Ads?

We understand that the number of ads you need each month may vary. If you don’t use up all of your monthly quota of ads, your unused quota will roll over for an additional month automatically.

ai will be as fundamental
to creativity in the future
as the pencil was in the past