Use AI to turn your assets into new ad ideas.
Pencil learns what works and improves your performance over time.
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Learn more ➝
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Learn more ➝
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Learn more ➝
Used by fast-growing DTCs, Brands and Performance Agencies
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Every growth marketer needs one thing, and that's more ads to test. Use AI to generate a variety of new creative ideas in one click. What will it come up with next?
Use OpenAI GPT-3 to generate new ways to pitch your product.
Automatically cut images and video into whole new ad concepts.
Editing video ads is as easy as Powerpoint.
The most frustrating part of performance marketing is only winning sometimes. Use AI to learn what's working so you can ditch failures, build on success and consistently improve over time.
Compare generated ads to past winners. Always run the "next best" test.
Learn what copy, visuals, branding and more works for your audiences.
Every new generated ad has learned from your past edits and results.
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Learn more ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝
In this ebook, we analyse over 100 real campaigns to see how MGC performed compared to brands' ROAS baselines. In it, you'll see:
How a sample of brands at different spend levels used MGC
What results they got over what periods of time
A testing framework for setting up and running MGC campaigns
Download ebook ➝In this ebook, we introduce human creators to the new frontier of Machine Generated Creative. In it, you’ll learn:
How MGC works and what it can do for your creative process
How it multiplies creative impact
How to adapt your production process to work best with MGC
Download ebook ➝"Like a crystal ball ... what will it come up with next?"
Generate as many ads as you like. Choose the plan that works for you.
1
Provide your existing branding, assets and description
2
Generate whole new ad ideas to test and learn
Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.
Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.
Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.
Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.
Pencil generates ad copy in English only.
Your plan’s quota refers to the number of ads you generate and then either download or export into your connected Facebook Ads Manager account(s). If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your subscription.
Check out the showreel ➝
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