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Fast-growing DTC brands use Pencil to test unlimited ad creatives and win more customers
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Learn more ➝
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Learn more ➝
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Learn more ➝
Used by the fastest growing DTCs and performance agencies
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2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝
Cracking the growth code with ads is a top priority for every DTC. But channels are increasingly algorithmic and demand huge amounts of creative testing to guarantee success. Expert humans are as hard to find as ever.
With Pencil, you connect your store, asset library and ad account data. Our algorithms generate new ad ideas, give you transparent insights and constantly learn from your data to improve your results. Need extra help? Add on human creative assistance or let us manage your ads for you.
The only way to guarantee success with ads is to test a lot of them. There is no faster, easier or lower cost way to test new ad ideas than with AI.
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Every ad that doesn’t perform is money wasted. Pencil trains an algorithm using data on your past winning ads to help you pick your next winning ads.
Explore AI predictionsCut through the noise with simple insights into what's working in your ads, what's not, and why. Use these insights to improve what you say, what you shoot and what you sell.
Explore AI insights
Regularly pausing your fatiguing ads and scaling your winners is a critical habit for fast growing brands. Make this routine task easy with simple tools to detect losing ads and replace them with winners.
Explore AI automations
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Learn more ➝
Connect to your ad accounts to identify losing ads, learn from winners, get insights and train your predictive model.
Connect to your store or assets library to import branding, images, videos and product descriptions.
Generate new ad creatives yourself in minutes, or work with a Creative Assistant to receive new ads each week.
2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝In this ebook, we analyse over 600 real AI-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:
How quickly brands got results with AI ads
Results broken down by sector and funnel stage
Frameworks for getting results with AI ads
Download ebook ➝
In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:
What AI can do for your creative process
How AI can multiply creative impact
How to adapt your production process for AI
Download ebook ➝Learn how DTC brands are using Pencil to test more ad creative, turn their data into competitive advantage and unlock the next level of growth.
Check out the showreel ➝
Ad creative is a numbers game. Every ad account has winners and losers - but are you learning from them? We'll set up a free dashboard for your ads to find your next level of growth.
