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How it works
Best Ads
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About us
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AI-generated video ads improve ROAS by +79%.
Cost starts at $15 each. Generate ads in ~3 minutes.
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Learn more ➝
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Learn more ➝
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Learn more ➝
Used by fast-growing DTCs, brands and performance agencies
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Coming up with lots of new ad ideas is painful, slow and expensive... but testing lots of new ads is the only sure way to win. Use AI to generate fresh, new ad ideas from your existing assets in minutes.
Generate new ways to pitch your product
Remix your images & videos into ads that sell
Retain control with editing as easy as Powerpoint
The most frustrating part of running ads is only winning sometimes. Use AI trained on your past experiments to help you find your next big winner, and avoid wasting time and money.
Which ads your customers click on tells you a lot. Are you listening? Use AI to learn what words and visuals in your ads are resonating. Take these insights back to your team so you can evolve what you say, what you shoot and what you sell.
Connect your ad account in 1 click. Then the fun starts. First, find your winners and generate more ideas like them. Second, find your losers and replace them quickly. In just a few minutes each week, your ads are growing your business.
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Learn more ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.
10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.
Download ebook ➝
In this ebook, we analyse over 600 real AI-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:
How quickly brands got results with AI ads
Results broken down by sector and funnel stage
Frameworks for getting results with AI ads
Download ebook ➝
In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:
What AI can do for your creative process
How AI can multiply creative impact
How to adapt your production process for AI
Download ebook ➝Join leading marketers doubling their results, cutting costs and saving time
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AI gives you unlimited creative resource to come up with new ad ideas to test.
AI analyzes your ad account and flags
ads that are underperforming and why.
AI uses your past results to help you pick new winning ad ideas to run next.
"Like a crystal ball ... what will it come up with next?"
Generate as many ads as you like. Choose the plan that works for you.
Analyze your ad account to see which creatives are winning, losing, scaling & fatiguing
Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.
Required inputs include:
1. A brand kit of logos, fonts, colors and a short description of your brand and products.
2. Assets of product images, lifestyle photography, product video or UGC.
Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing and ad generation capabilities.
Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.
Pencil generates ad copy in English only.
Your plan’s quota refers to the number of ads you generate and then either download or export into your connected Facebook Ads Manager account(s). If you want to use more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your subscription.
Check out the showreel ➝
Book a demo to see the platform in action.
