made by machines,
loved by humans

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✓ Generate ads

✓ Predict results

✓ Improve ROAS

Use Creative AI to generate ads that get results.

ads
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used by the world's best brands and agencies

find out why
create
brief
generate & edit
explore predictions
share & export
Quickly and easily brief the AI in the same way you’d work with a human creative.

‣ Upload brand kits with your own fonts, logos and colors
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‣ Auto-slice, auto-tag and auto-remove backgrounds from videos and product images
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‣ Input your existing product descriptions, offers and CTAs
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Click “Generate Ads” to do just that... dozens of unique video ads, including copy, in <20 minutes.

‣ Auto-scale to a variety of mobile-first formats and durations
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‣ Auto-diverse concepts, layouts and narratives
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‣ Quick edit across multiple formats at once or use a familiar advanced canvas & timeline
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Every generated ad comes with a wealth of predictions and insights based on your own historic data.

‣ Predictions for your actual audiences and working metrics such as ROAS, CPA & CTR
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‣ Easy to understand insights on "why it'll work" across 40+ actionable ad features
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‣ Auto-syncing with data from your Facebook Ads Manager account(s)
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Work alone or invite as many teammates as you’d like. Creating ads becomes fun, collaborative and effective.
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‣ Use comments to collaborate on each creative option

‣ Download ads in .ZIP, .CSV or as hosted links in a Google Sheet
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‣ Export ads directly to a Facebook Creative Library or specific ad in Ads Manager
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"Pencil allows us to relentlessly generate and test dozens of new creative ideas and formats. For some campaigns, we've seen 2X ROAS performance and 5-10X efficiency gains. Creative AI is making us faster, better and already bringing costs down."

Rich Tubman, Co-founder, Sender

ai will be as fundamental to creativity in the future as the
pencil was in the past

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