Pencil for GROWTH AGENCIES

Creative that gets results
and keeps clients happy.

Fast-growing growth agencies use Pencil for killer creative that wins new business, increases margins and retains clients.

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Lead generation

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Customer engagement

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Customer support

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Run DMG
WPP

Pencil for growth agencies

A new way to generate ad creative that doesn't involve hours of manual work, briefs, revisions or meetings.

Write copy with AI

AI Copy & Narratives

Use OpenAI GPT-3 to generate new ways to talk about and pitch your products.

Automate video creation

Automated video Edits

Automatically cut and splice your images and video into whole new ad concepts.

Brand Kits

Upload and lock your logos, fonts and colors so all generated ads stay on-brand.

Diverse By Design

Ensure that ads you test are statistically different enough to find breakout winners.

predictive score

AI predictions

Compare generated ads to past winners. Always run the "next best" test.

New Ideas in Minutes

Generate new ad ideas to try in minutes, and make edits instantly.

3 ways Pencil helps you deliver

Turn creative work into a profit center for the agency. Start by speeding up or scaling up ad production by 10x. Add improved performance via predictions to delight and grow your clients.

1. Get new ad creatives to test in real time, not days.

Input your branding and assets. Output unique, finished ad ideas automatically. Let Pencil write copy, edit video and apply best-practice templates and animation for you.

Explore ad generation
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

2. Make creative testing simple, repeatable, scalable.

Regularly pausing your losing ads and scaling your winners is a critical habit for fast growing brands. Make this routine task easy with simple tools to detect losing ads and replace them with unlimited new ideas to test.

Explore automations

3. Constantly act on what works (and what doesn't!)

Cut through the noise with simple insights into what's working in your ads, what's not, and why. Instantly use these insights to generate your next batch of ads, continually learning and improving your results over time.

Explore insights

What people are saying

Ecommerce brands are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
Carly LondonAgency marketer
Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.
Gil DavidAgency marketer

Move deals faster with our AI software

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"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

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Pencil works with your existing stack

Check out the showreel ➝

1. Connect ad accounts

Connect your ad accounts to learn from winning ads, see insights and train predictions.

2. Connect your store

Connect to your store or assets library to import branding, images, videos and products.

3. Generate ads

Generate new ad creatives yourself in minutes, or receive a batch from us weekly.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

Pencil's ads simply get results.

-48%
Better CPA
+79%
Better ROAS

In this ebook, we analyse over 600 real Pencil-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:

  • How many brands improve their results

  • Results by sector and funnel stage

  • How quickly brands got results with Pencil ads

Download ebook ➝

Tips for working with creative AI from Mykim Dang, ex-Meta Creative Shop.

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • What AI can do for your creative process

  • How AI can multiply creative impact

  • How to adapt your production process for AI

Download ebook ➝

Generate ads for all platforms

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of client growth on a 30-minute call.

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