Pencil for GROWTH AGENCIES

Creative that gets results
and keeps clients happy.

Fast-growing growth agencies use Pencil for killer creative that wins new business, increases margins and retains clients.

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Pencil for growth agencies

A new way to generate ad creative that doesn't involve hours of manual work, briefs, revisions or meetings.

AI Copy & Narratives

Use OpenAI GPT-3 to generate new ways to talk about and pitch your products.

Automated video Edits

Automatically cut and splice your images and video into whole new ad concepts.

Brand Kits

Upload and lock your logos, fonts and colors so all generated ads stay on-brand.

Diverse By Design

Ensure that ads you test are statistically different enough to find breakout winners.

AI predictions

Compare generated ads to past winners. Always run the "next best" test.

New Ideas in Minutes

Generate new ad ideas to try in minutes, and make edits instantly.

3 ways Pencil helps you deliver

Turn creative work into a profit center for the agency. Start by speeding up or scaling up ad production by 10x. Add improved performance via predictions to delight and grow your clients.

1. Get new ad creatives to test in real time, not days.

Input your branding and assets. Output unique, finished ad ideas automatically. Let Pencil write copy, edit video and apply best-practice templates and animation for you.

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2. Make creative testing simple, repeatable, scalable.

Regularly pausing your losing ads and scaling your winners is a critical habit for fast growing brands. Make this routine task easy with simple tools to detect losing ads and replace them with unlimited new ideas to test.

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3. Constantly act on what works (and what doesn't!)

Cut through the noise with simple insights into what's working in your ads, what's not, and why. Instantly use these insights to generate your next batch of ads, continually learning and improving your results over time.

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What people are saying

Ecommerce brands are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.

Michael TaylorAgency marketer

We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.

Tye de GrangeAgency marketer

We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.

Carly LondonAgency marketer

Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.

Gil DavidAgency marketer