When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.

We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.

We leveraged Pencil's platform and saw a 20% improvement in performance and 24% reduction in production costs. This is the start of a great journey.

Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.

Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.

Pencil provided a one-stop solution that helped streamline every part of my workflow.  Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details. 

We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.

We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.

We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The brand teams were excited by the ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency over a month-long A/B test. This is an exciting new technology.”