Unlock your next level of growth

Fast-growing DTC brands use Pencil to test unlimited ad creatives and win more customers

Lead generation

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Customer engagement

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Customer support

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Used by the fastest growing DTCs and performance agencies

lyka
ro
misen
WizardPins
best bone broth
woo
round barn labs
Run DMG
eyetamins
Lights
Plum Deluxe
Microbe
bravo sierra usa
sephora
Loreal
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

The fastest growing DTC brands test 11x more ad creative

Cracking the growth code with ads is a top priority for every DTC. But channels are increasingly algorithmic and demand huge amounts of creative testing to guarantee success. Expert humans are as hard to find as ever.

With Pencil, you connect your store, asset library and ad account data. Our algorithms generate new ad ideas, give you transparent insights and constantly learn from your data to improve your results. Need extra help? Add on human creative assistance or let us manage your ads for you. 

View pricing plans
GENERATE

Turn your existing assets into new ad ideas

The only way to guarantee success with ads is to test a lot of them. There is no faster, easier or lower cost way to test new ad ideas than with AI.

Explore AI ad generation
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
PREDICT

Stop guessing. Make your growth predictable

Every ad that doesn’t perform is money wasted. Pencil trains an algorithm using data on your past winning ads to help you pick your next winning ads.

Explore AI predictions
INSIGHTS

See why winning ads are winning at a glance

Cut through the noise with simple insights into what's working in your ads, what's not, and why. Use these insights to improve what you say, what you shoot and what you sell.

Explore AI insights
AUTOMATION

The weekly refresh shouldn't take a week

Regularly pausing your fatiguing ads and scaling your winners is a critical habit for fast growing brands. Make this routine task easy with simple tools to detect losing ads and replace them with winners.

Explore AI automations

Move deals faster with our AI software

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"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

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"When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects."
Ladder
Michael TaylorCo-Founder & COO
"Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.”

Find winning ad creative in 3 simple steps

Connect your ad accounts

Connect to your ad accounts to identify losing ads, learn from winners, get insights and train your predictive model.

Connect your assets

Connect to your store or assets library to import branding, images, videos and product descriptions.

Generate or receive ads

Generate new ad creatives yourself in minutes, or work with a Creative Assistant to receive new ads each week.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

79% higher ROAS, 48% lower CPA

In this ebook, we analyse over 600 real AI-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:

  • How quickly brands got results with AI ads

  • Results broken down by sector and funnel stage

  • Frameworks for getting results with AI ads

Download ebook ➝

Creative AI is an evolution of the creative process

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • What AI can do for your creative process

  • How AI can multiply creative impact

  • How to adapt your production process for AI

Download ebook ➝

Pencil is the secret weapon of fast-growing DTCs

Learn how DTC brands are using Pencil to test more ad creative, turn their data into competitive advantage and unlock the next level of growth.

Generate AI ads for all platforms

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer

Want to know which of your ads are losing and why?

Ad creative is a numbers game. Every ad account has winners and losers - but are you learning from them? We'll set up a free dashboard for your ads to find your next level of growth.

✓ Product Tours
✓ Automatic Updates
✓ Bots