Make ads that work.
Double your productivity and performance with Generative AI.
No credit card required.
5,000+ brands and agencies already using Pencil.
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Start and finish your ads with Pencil
Get better results at every stage of your workflow - from ideas and insights to fuel your creativity, to ad variations produced in minutes, to ad campaigns that perform 2x better.
Get proof that your creative is working
Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.
Add Pencil to your toolkit
Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.
Create, approve and launch ads in one place
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Get enterprise-grade safety and control
Brand safety and AI controls. Bespoke brand library, templating and animation language capture.
Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.
AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.
Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.
Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.
Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.
The best AI models integrated with the best ads channels
Over 5,000 top brands and agencies are using AI to make the most of their creativity
Learn how Pencil works in minutes
Learn how to generate imagery of products, people, scenarios and more inside Pencil - with AI editing, model selection, predictions and more.
Learn how to generate new ad ideas - starting with connecting your ad accounts, setting up your brand kit and uploading assets.
Learn how to turn your existing brand kit and assets into new static and video ad ideas, giving you new creative angles to test in just a few clicks.
Learn how to use ~$1B in ad spend data to pick winning ad creatives for your brand before you waste a penny testing them yourself.
Powering brands of all shapes and sizes
lift in ROAS on average
”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”