Case Studies

Proof, not promises.

The latest thinking on GenAI marketing, case studies, product updates, and expert guides from the team at Pencil.

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How Experian Scaled PMax Creative at Speed
Case Study
Experian

How Experian Scaled PMax Creative at Speed

Scaling creative production without slowing performance.

Finance
How Unilever Reimagined Content Production
Case Study
Unilever

How Unilever Reimagined Content Production

AI transformed one shoot into hundreds of audience-specific assets.

FMCG/CPG
Meet the Moodlings
Case Study
Moodlings

Meet the Moodlings

An AI-generated brand featured in Google's Veo 3 launch.

Food & Bev
How L'Oréal Tested AI Product Photography
Case Study
‍L’Oréal

How L'Oréal Tested AI Product Photography

From product shots to textures, shades, and campaign assets.

Retail
Lyka Turned Pet Food Marketing on Its Head
Case Study
Lyka

Lyka Turned Pet Food Marketing on Its Head

Fresh creative ideas helped redefine how dog food was marketed to consumers.

Food & Bev
Lancel Uses AI to Push Creative Boundaries
Case Study
Lancel

Lancel Uses AI to Push Creative Boundaries

A luxury campaign built around imagination, experimentation, and scale.

Retail
How Diageo Scaled Seasonal Content with AI
Case Study
Diageo

How Diageo Scaled Seasonal Content with AI

From Christmas to Lunar New Year, tailored content at scale.

Food & Bev
How Bravo Sierra Accelerated Ad Creation
Case Study
Bravo Sierra

How Bravo Sierra Accelerated Ad Creation

From days of work to minutes, AI helped a lean team create and test more ads.

FMCG/CPG
How Angela Caglia Stood Out in Beauty
Case Study
Angela Caglia

How Angela Caglia Stood Out in Beauty

Testing hundreds of creatives revealed what audiences wanted.

Retail
Amber Electric Simplifies Energy with AI
Case Study
Amber Electric

Amber Electric Simplifies Energy with AI

AI-powered creative made technical concepts easier to understand.

Tech / SaaS
From Brief to Delivered, Without the HandoffHeading
Case Study

From Brief to Delivered, Without the Handoff

Brief Mode transforms messy creative briefs