Marketing has an
AI operating system now
The only platform that aggregates every AI model, enforces enterprise governance, and turns production savings into media growth.
Proven across global brands
Reduction in creative
production costs
ROAS
improvement
Markets scaled
simultaneously
The Best Models. One Platform. Zero Lock-In.
AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe, Runway, and Bria into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.
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Built for enterprise procurement
trusted by global legal teams
Every control your IT, legal and procurement team requires, included by default.
SOC 2 Type II
No-Train Policy
Full IP Idemnification
Regional data compliance
Role-based access
Brand Safety Guardrails
Latest case studies
How Diageo Scaled Seasonal Content with AI
How L'Oréal Tested AI Product Photography
How Unilever Reimagined Content Production
The Engine of Your AI
Strategy
Integrate the world’s leading AI models into one secure environment. Orchestrate your global workflows with brand-safe agents that scale your production without adding complexity.
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Latest news
Pencil and GWI close the gap between audience insight and creative execution
Pencil and GWI launch a new Insights Agent that brings real-time consumer intelligence directly into the creative workflow, closing the gap between audience insight and execution.
Oliver wins Samsung Latin America account, with Pencil at the core of the operation
Oliver Latin America has been appointed to lead marketing planning and creative for Samsung's Mobile Experience division across the region, building the entire operating model around Pencil, the agentic marketing OS used across The Brandtech Group.
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Editor Unification: From Idea to Ad in One Place
Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.
Pencil featured in Google Nano Banana Pro launch - try it NOW
Google's latest image generation model is LIVE inside Pencil
