Marketing has an
AI operating system now

The only platform that aggregates every AI model, enforces enterprise governance, and turns production savings into media growth.

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Proven across global brands

50%

Reduction in creative
production costs

79%

ROAS
improvement

24x

Markets scaled
simultaneously

The Best Models. One Platform. Zero Lock-In.

AI moves fast, and walled gardens lock you into one vendor. Pencil brings the best models from OpenAI, Google, Adobe, Runway, and Bria into one orchestration layer, so you can always use the right model and benefit from new ones as they launch.

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Built for enterprise procurement
trusted by global legal teams

Every control your IT, legal and procurement team requires, included by default.

SOC 2 Type II

Certified

No-Train Policy

Your data never trains models

Full IP Idemnification

Own everything you create

Regional data compliance

EU, US, APAC

Role-based access

Granular permission controls

Brand Safety Guardrails

Enforce standards at scale

Latest case studies

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Diageo

Diageo uses AI to Create Content for Every Occasion

33%

Cost reduction

79%

ROAS improvement

‍L’Oréal

L’Oréal Is Using AI For Product Shots of All Shades and Textures

33%

Cost reduction

33%

Cost reduction

Unilever

Unilever Is Using AI to Rethink Asset Creation

Markets scaled

Production speed

Unified AI Infrastructure

The Engine of Your AI
Strategy

Integrate the world’s leading AI models into one secure environment. Orchestrate your global workflows with brand-safe agents that scale your production without adding complexity.

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Pencil UI component set to ad generation

"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."

Male Grooming Company

"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."

Leading Weight Loss Brand

"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O’Donoghue

Global Head of CRM, Data & AI

William Grant & Sons

Latest news

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News

Editor Unification: From Idea to Ad in One Place

Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.

News

Pencil featured in Google Nano Banana Pro launch - try it NOW

Google's latest image generation model is LIVE inside Pencil

News

Pencil Launches on Google Cloud Marketplace

Availability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platform

News

Veo 3 is available in Pencil

We're thrilled to announce that Veo 3 is now live in Pencil

Marketing has anAI operating system now

Proven across global brands

The Best Models. One Platform. Zero Lock-In.

Built for enterprise procurement trusted by global legal teams

SOC 2 Type II

No-Train Policy

Full IP Idemnification

Regional data compliance

Role-based access

Brand Safety Guardrails

Latest case studies

Diageo uses AI to Create Content for Every Occasion

L’Oréal Is Using AI For Product Shots of All Shades and Textures

Unilever Is Using AI to Rethink Asset Creation

The Engine of Your AI Strategy

Latest news

Editor Unification: From Idea to Ad in One Place

Pencil featured in Google Nano Banana Pro launch - try it NOW

Pencil Launches on Google Cloud Marketplace

Veo 3 is available in Pencil

Marketing has an
AI operating system now

Built for enterprise procurement
trusted by global legal teams

The Engine of Your AI
Strategy