01
Aggressive Facebook CPA and ROAS targets to acquire high quality new customers, even as volume scales
02
Need to balance long-term brand-building with weekly revenue targets and creative fatigue
03
Constant stream of new products, variants, prices or messages to test
04
Hiring and retaining over-extended media and creative teams, struggling to scale high quality content
02
Need to balance long-term brand-building with weekly revenue targets and creative fatigue
04
Hiring and retaining over-extended media and creative teams, struggling to scale high quality content
01
Empower media managers to generate and test batches of 5-10 ads all on their own each week, scaling and iterating the winners
02
Brief, generate, predict, review, edit and store FB and Instagram Ads, all in one self-serve tool, ready to export or publish direct into your FB account
03
Use new or existing creative assets - product shots, brand videos, Ads, UGC testimonials, etc
04
One monthly fee to cover unlimited Ad creation and team members
02
Brief, generate, predict, review, edit and store FB and Instagram Ads, all in one self-serve tool, ready to export or publish direct into your FB account
04
One monthly fee to cover unlimited Ad creation and team members
“We’ve used Pencil’s creative AI to generate over 200,000 images for use in Dynamic Product Ads that led to CTR improvement of 50% and more, thereby boosting the ROAS of our campaigns.”
Joan Tan, Assistant Manager, Mobile Marketing, Sephora Digital SEA
01
Scaling Paid Social spend, against aggressive ROAS and CPA client targets
02
Urgent deadlines to generate and test fresh messaging and visuals, for new products or audiences
03
Cost and speed of hiring reliable, expert creative designers
02
Urgent deadlines to generate and test fresh messaging and visuals, for new products or audiences
01
Empower media managers to generate and test batches of 5-10 ads all on their own each week, scaling and iterating the winners
02
Brief, generate, predict, review, edit and store FB and Instagram Ads, all in one place, ready to get client approval and then export or publish direct into your FB account
03
Experiment with new or client’s existing creative assets - product shots, brand films, Ads, UGC testimonials, etc
04
One monthly fee to cover all Ads across all your accounts
02
Brief, generate, predict, review, edit and store FB and Instagram Ads, all in one place, ready to get client approval and then export or publish direct into your FB account
04
One monthly fee to cover all Ad creation needs
“We’re putting machine-learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.”
Tye De Grange, Founder & CEO, Round Barn Labs
01
Relentless demand for new Ad versions and edits - multiple aspect ratios, durations, messages, prices, Call-To-Actions, etc
02
Balancing brand guidelines with weekly aggressive sales targets
03
Too much time spent on versioning, not enough time for ideas and new asset creation
04
Never enough time to write strong copy headlines
05
Disconnected from the results data to guide the next wave of iterations
02
Balancing brand guidelines with weekly aggressive sales targets
04
Never enough time to write strong copy headlines
01
Brief, generate, predict, review, share, edit and store FB and Instagram Ads, all in one self-serve tool, ready to export or publish direct into a FB account
02
Powered by proven Direct Response Ad templates, designed to convert sales
03
Automated copy headline generation - fast, unique and relevant
04
Test new or existing creative assets - product shots, brand films, Ads, UGC testimonials, etc
05
One monthly fee to cover all Ad creation needs
02
Powered by proven Direct Response Ad templates, designed to convert sales
04
Test new or existing creative assets - product shots, brand films, Ads, UGC testimonials, etc
Pencil provided a one-stop solution that helped streamline every part of my workflow. Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details.
With the amount of deliverables and platforms where content is now consumed, I needed a tool like Pencil to help supercharge my ability to create new assets quickly, while simultaneously learning what I could do better with every iteration.”
Mykim Dang, Full Stack Digital Creator with Facebook Creative Shop & America’s Test Kitchen
01
Paid Social Media governance across dozens of countries, categories or both
02
Driving cost and speed savings of creative development at scale
03
Aggregate and leverage data and insights centrally, across all markets and brands
04
Build ‘Marketing-as-a-Service’ technology stacks for partner channels and ecosystems
02
Driving cost and speed savings of creative development at scale
04
Build ‘Marketing-as-a-Service’ technology stacks for partner channels and ecosystems
01
Use Machine Learning to quantitatively ‘crack the creative code’ for each brand in a portfolio, by testing and iterating waves of Ads, and learning what works over time
02
Potential to build customized solutions for Inhouse Enterprise teams, or Multinational Agency Networks, powered by Pencil’s Creative AI and APIs
03
Brief, generate, predict, review, share, edit and store FB and Instagram Ads, all in one place, ready to export or publish direct into a FB account
02
Potential to build customized solutions for Inhouse Enterprise teams, or Multinational Agency Networks, powered by Pencil’s Creative AI and APIs
"We leveraged Pencil's platform and saw a 20% improvement in content effectiveness and 24% reduction in production costs. This is the start of a great journey."
Anu Biswas, AMEA Regional Director for Digital Acceleration, Kellogg's
