Your Weekly Pencil - March 2, 2022

March 2, 2022

In this newsletter you’ll find:

  • Blog: Meta x Pencil Case Study
  • Ad of the Week
  • How to acquire more valuable customers

If a friend forwarded this to you, subscribe, so you never miss out.

Meta Case Study: Thu Cuc International Hospital 🚀

  • Thu Cuc wanted to have a better way to communicate with their customers while keeping costs low.
  • They also were determined to expand how they communicate through creative.
  • Results: 27% Cost Per Message ❤️

If you'd like to dive deeper 👉 Read more

Ad of the week 🤖 from Miz Mooz

Great lifestyle images + slick brands & transitions can be the right recipe that any brand can follow. Miz Mooz does a great job of that while sharing their spring line. Check it out!

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Meta Launches Facebook Reels to All Users

Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.

What Are Browse Abandonment Emails?

Salecycle uncovered that 43.8% of retailer site sessions include product page views, but only 14.5% result in add-to-carts. One way to reduce the gap? Browse-abandonment emails. They’re a form of retargeting that has have a 50.5% higher click-through rate and 80.9% higher open rate.

TikTok Leads the Charge in Content Moderation

In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served competitors, such as Facebook.

E-Commerce Notes: Volume 1

This is a new monthly series from ✏️. We've been working with so many amazing e-commerce brands, and keeping up trends, we thought we'd share some of our favorite bits monthly of you to leverage.

  • What not to do on your homepage
  • Learning how to treat different types of audiences that you're interacting with.

Want the full ⛵️? Read more

Thread of the week 🔥

How many brands are driving paid ads to a landing page, not their homepage or product pages? 6%, you read that right, 6% 🤯 Check out this thread from Kacper Staniul what that 6% of brands were doing right on their landing pages 👇

  • What type of headlines to focus on
  • What a call to value is
  • How much social proof can help convince prospects
  • BONUS: DTC Landing Page Examples


Top Q1 ROAS Performers

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Something different 👉

Kudos to AirBnB for free temporary housing for up to 100,000 Ukrainian refugees - our thoughts and hearts are with them.


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