Your Weekly Pencil - January 4, 2022

Welcome to 2022! 🚀together, deal? In this newsletter you’ll find:

• Article on Brand vs. Performance - Who matters more?
• Best Creative AI Ads of the year ❤️🤖(Still Relevant 😉)
• How to win at Retargeting

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Brand Image > Brand Growth? Check out our blog diving deep into how brand and performance teams can work together to accelerate/sustain the growth of their brand 👉READ HERE What you'll find inside 👇

• Data on ad performance & testing to find a winner
• Common issues brand and performance team have when working together.
• How you can create a performance branding initiative between teams with shared goals.

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New Signals

• Simplifying campaign objectives with Outcome-Driven Ad Experiences -> Facebook looks to simplify the creation of ad campaigns to focus users more on desired marketing outcomes (In short -> fewer objectives ❤️)
• The Evolution of Buy Now-Pay Later 💸-> are you offering this to your customers? Reports say BNPL boosts retail conversion rates 20% to 30%.
• Returns are the new growth strategy-> By making the return process painless, transparent, and visible, retailers can remove 'return anxiety' from the customer's shopping experience — and from their own.

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Top 5 Creative AI Ads of 2021 (this is still relevant!)

• Why we love them💓-> we'll keep this short. We love the DIVERSITY of these ads. Different categories, different target customers, one goal in mind -> communicating value and they did just that.

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Best Twitter Thread of the Week

From Cody Plofker, sharing how he and his team drove amazing results through retargeting, using 👇

• Education/ Advertorial landing pages
• Influencer whitelisting
• Quiz funnels
• Make sure to read the thread & follow him for more tips.

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Top ROAS Performers QTD

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Something different 👉

‍The New Yorker advocating people to embrace slow productivity - but actually doing MORE. Have you been there?