Your Weekly Pencil - January 4, 2022
January 4, 2022

Welcome to 2022! 🚀together, deal? In this newsletter you’ll find:
- Article on Brand vs. Performance - Who matters more?
- Best Creative AI Ads of the year ❤️🤖(Still Relevant 😉)
- How to win at Retargeting
Brand Image > Brand Growth? Check out our blog diving deep into how brand and performance teams can work together to accelerate/sustain the growth of their brand 👉READ HERE What you'll find inside 👇
- Data on ad performance & testing to find a winner
- Common issues brand and performance team have when working together.
- How you can create a performance branding initiative between teams with shared goals.
New Signals
- Simplifying campaign objectives with Outcome-Driven Ad Experiences -> Facebook looks to simplify the creation of ad campaigns to focus users more on desired marketing outcomes (In short -> fewer objectives ❤️)
- The Evolution of Buy Now-Pay Later 💸-> are you offering this to your customers? Reports say BNPL boosts retail conversion rates 20% to 30%.
- Returns are the new growth strategy-> By making the return process painless, transparent, and visible, retailers can remove 'return anxiety' from the customer's shopping experience — and from their own.
Top 5 Creative AI Ads of 2021 (this is still relevant!)
- Why we love them💓-> we'll keep this short. We love the DIVERSITY of these ads. Different categories, different target customers, one goal in mind -> communicating value and they did just that.
Best Twitter Thread of the Week
From Cody Plofker, sharing how he and his team drove amazing results through retargeting, using 👇
- Education/ Advertorial landing pages
- Influencer whitelisting
- Quiz funnels
- Make sure to read the thread & follow him for more tips.
Top ROAS Performers QTD

Something different 👉
The New Yorker advocating people to embrace slow productivity - but actually doing MORE. Have you been there?