Your Weekly Pencil - January 4, 2022

January 4, 2022
hello there

Welcome to 2022! 🚀together, deal? In this newsletter you’ll find:

  • Article on Brand vs. Performance - Who matters more?
  • Best Creative AI Ads of the year ❤️🤖(Still Relevant 😉)
  • How to win at Retargeting

Brand Image > Brand Growth? Check out our blog diving deep into how brand and performance teams can work together to accelerate/sustain the growth of their brand 👉READ HERE What you'll find inside 👇

  • Data on ad performance & testing to find a winner
  • Common issues brand and performance team have when working together.
  • How you can create a performance branding initiative between teams with shared goals.

New Signals

Top 5 Creative AI Ads of 2021 (this is still relevant!)

  • Why we love them💓-> we'll keep this short. We love the DIVERSITY of these ads. Different categories, different target customers, one goal in mind -> communicating value and they did just that.

Best Twitter Thread of the Week

From Cody Plofker, sharing how he and his team drove amazing results through retargeting, using 👇

  • Education/ Advertorial landing pages
  • Influencer whitelisting
  • Quiz funnels
  • Make sure to read the thread & follow him for more tips.

Top ROAS Performers QTD

Screen Shot 2022-01-03 at 6.57.59 PM

Something different 👉

The New Yorker advocating people to embrace slow productivity - but actually doing MORE. Have you been there?


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Loved By Humans

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