Your Weekly Pencil - January 25, 2022

January 25, 2022

In this newsletter you’ll find:

Introducing: The Pencil Company ✏️
Ad of the Week 🔥
The Future of E-commerce Report

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How we sourced assets for our Brand?

You read that right, Pencil has started a brand, THE PENCIL COMPANY, and we sourced new assets to start it. Read about all our learnings here.

Why did start the brand? To go through the same day-to-day process that our customers are going through growing their e-commerce businesses.
To openly share the trials and tribulations of getting a brand off the ground.
To give back to the e-commerce community, and open up the conversation around building a brand.

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New Signals

Future of E-commerce Report from Shopify -> Competition is the biggest obstacle to achieving growth in 2022, according to the 350 surveyed global commerce decision-makers. All these kinds of data-driven gems and more are in this useful rundown from Shopify.
Magic Spoon Facebook Ads analysis -> In this analysis the DTC team shows us a few different actionable ways we can leverage content to deliver variety to prospects viewing your ads
Interactive audio ads could make it easier for marketers to see what's working-> As you look to diversify your marketing channel mix, test value props that work across platforms, and find ways to attract new customers, this approach feels innovative and unique.

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Ad of the week 🔥from Lookback

Why we love it💓-> when you're starting a new company you want your prospects to understand everything about how much you can help them. What we love here is how Lookback communicates 1 value proposition very clearly and succinctly. The people interacting with this ad know exactly what they are in for.

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Best Twitter Thread of the Week

From Sean Frank, breaks down how his brand increased their ROAS while scaling spend👇

Performance Creative - is the secret sauce that delivers value - not beautiful ads but hard-working conversion-focused ads.
Only 20% of the customer journey happens pre-click and forgetting to optimize where they land and what they consume in the last 80% is more impactful.
To fix your data and understand the impact of your efforts you can't use the same old systems that have failed you in the past (especially post iOS-14.
There's a lot more that's very practical so I suggest you check out the thread.

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ICYMI 🔎

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Something different 👉

The Huberman Lab podcast drops some 🔥about The science of setting & achieving goals - this one is a bit long but worth the frameworks for setting short & long terms goals, broken down through the lens of neuroscience.