Your Weekly Pencil - February 8, 2022

In this newsletter you’ll find:

• Blog: How we created a website for The Pencil ✏️Company
• Ad of the Week
• Shopify's Trends to watch and products to use in 2022

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How We Created A Branded Website In 5 Hours

Check out the blog 👉 here. What you'll learn:

• A breakdown of the time it took us to create each portion of The Pencil Company website.
• Quick models of what to focus on for your new website, and how to move quickly.

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Ad of the week 🤖 from Officely

We love this ad because it mixes multiple types of content into a continuous story, helping the prospect understand. Check it out!

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2022 E-commerce Trends from Shopify

A guide on what's happening and how to meet it head-on with different products. Each points is valid, these are our favs:

• Experiment with AI for content creation (we had to - great product is mentioned too 😎)
• Rethink personalization to build truly tailored customer experiences
• Tell the story of your client’s brand

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Best Ads of 2021

The team over at Pearmill curated a list of great ads from the past year. Our favs are from:

• Welly
• Daily Harvest
• Truebill - it's 😂
• Jot
• Snug

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Amazon ad services revenue hits $9.7B

Amazon's advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain. Remember, As you think about diversification, testing on emergent ad platforms will give you an edge over your competitors in terms of placement cost

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Principles for Growth 🚀

We believe that simplicity builds stronger systems that help your business grow. This takes the form of 3 easy steps.

1) Ad account setup

2) Weekly Creative

3) Weekly Performance Actions

Want to go deeper? 👇

Read more

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Thread of the week 🔥

We all have website popups - have you audited yours recently? Check out this quick thread from Zack Stuck about his brand.  What you'll learn 👇

• Experiment regularly with each part of your customer experience, you never know how much revenue you are leaving on the table at each stage.
• Don't be afraid to play around with your copy.
• Layouts for your popup message matter.

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ICYMI 🔍

• ‍3 Ways to Source UGC ‍
• Finding Your Ideal Customer Will Drive Performance‍
• How We Sourced Assets For Our Brand

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Top Q1 ROAS Performers

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Something different 👉

A quick video from The Daily Stoic about  The 8 Don'ts For a Better Life - giving a few tips on how to be in control of your daily routine. Enjoy!