Your Weekly Pencil - February 8, 2022

In this newsletter you’ll find:
- Blog: How we created a website for The Pencil ✏️Company
- Ad of the Week
- Shopify's Trends to watch and products to use in 2022
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How We Created A Branded Website In 5 Hours
Check out the blog 👉 here. What you'll learn:
- A breakdown of the time it took us to create each portion of The Pencil Company website.
- Quick models of what to focus on for your new website, and how to move quickly.
Ad of the week 🤖 from Officely
We love this ad because it mixes multiple types of content into a continuous story, helping the prospect understand. Check it out!
2022 E-commerce Trends from Shopify
A guide on what's happening and how to meet it head-on with different products. Each points is valid, these are our favs:
- Experiment with AI for content creation (we had to - great product is mentioned too 😎)
- Rethink personalization to build truly tailored customer experiences
- Tell the story of your client’s brand
Best Ads of 2021
The team over at Pearmill curated a list of great ads from the past year. Our favs are from:
- Welly
- Daily Harvest
- Truebill - it's 😂
- Jot
- Snug
Amazon ad services revenue hits $9.7B
Amazon's advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain. Remember, As you think about diversification, testing on emergent ad platforms will give you an edge over your competitors in terms of placement cost

Principles for Growth 🚀
We believe that simplicity builds stronger systems that help your business grow. This takes the form of 3 easy steps.
1) Ad account setup
2) Weekly Creative
3) Weekly Performance Actions
Want to go deeper? 👇
Thread of the week 🔥
We all have website popups - have you audited yours recently? Check out this quick thread from Zack Stuck about his brand. What you'll learn 👇
- Experiment regularly with each part of your customer experience, you never know how much revenue you are leaving on the table at each stage.
- Don't be afraid to play around with your copy.
- Layouts for your popup message matter.
ICYMI 🔍
- 3 Ways to Source UGC
- Finding Your Ideal Customer Will Drive Performance
- How We Sourced Assets For Our Brand
Top Q1 ROAS Performers

Something different 👉
A quick video from The Daily Stoic about The 8 Don'ts For a Better Life - giving a few tips on how to be in control of your daily routine. Enjoy!