Your Weekly Pencil - February 22, 2022

February 22, 2022
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In this newsletter you’ll find:

  • Blog: E-commerce Notes: Volume 1
  • Ad of the Week
  • How to acquire more valuable customers

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E-Commerce Notes: Volume 1

This is a new monthly series from ✏️. We've been working with so many amazing e-commerce brands, and keeping up trends, we thought we'd share some of our favorite bits monthly of you to leverage.

  • What not to do on your homepage
  • Learning how to treat different types of audiences that you're interacting with.

Want the full ⛵️? Read more

Ad of the week 🤖 from Jens Hensen

Ever wondered where THE RING OF POWER was created? (IYKYK). 😎 This ad mixes craftsmanship and the pleasure of wearing their amazing jewelry! Check it out!

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💰 How To Acquire Better Customers to Increase LTV

In a great write up will reveal why some customers are better than others, and how to strategically position yourself to invest in the most valuable customers you acquire.

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Instagram has added a new, simple way for users to engage with Stories content with, which stories likes, enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation.

Don’t Count Third-Party Cookies Out Just Yet

Legislation like GDPR and the CCPA have had a major effect on the way marketers approach data. More legislation will be coming this year to level the playing field and we are here for it!  

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Why Aren't My Ads Working? 🚀

Ads have a purpose, new customers, but it's one part of the puzzle. Here we break down how to measure what part of your flow isn't working.

Want to learn more 👇 Read more

Thread of the week 🔥

Have you been using MER? What is MER -> Marketing Efficiency Ratio.  Check out this thread from Taylor Holiday about the topic and how they are using it to keep their business stable.  What you'll learn 👇

  • What is MER
  • How to measure MER
  • What type of bidding strategy can help drive efficiency on FB ads (Hint: Cost Caps 😉)


Top Q1 ROAS Performers

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Something different 👉

An amazing TED talk on how play can spark new ideas - I dare you to do a couple of the exercises, they are very eye-opening. Enjoy!


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