Your Weekly Pencil - December 28, 2021
We wanted to wish you a Happy New Year 🥂 and thank you for continuing on this journey with us! We'll see you in 2022! In this newsletter you’ll find:
- Best Pencil Content of 2021 🔥
- Best Creative AI Ads of the year ❤️🤖
- Trends Reports from the world of marketing 🎉
We'd love to hear about what you'd like us to learn about in 2022 -> fill out our subscriber survey 👇(WE READ EVERY RESPONSE)
Top 3 Pencil Blog Posts of 2021
- How Much 💰are you wasting on ads? -> An analysis of how many brands are spending more money on ads that are driving sub-optimal performance and what you can do about it so you're efforts are helping grow your business!
- How Long Does it take to 2X ROAS 🚀-> a framework that will help you deliver strong returns on your paid channels.
- Finding Your Ideal Customer Will Drive Performance -> knowing who your customer is and what they need allows you to serve them better, but what if your initial hypothesis about who they are was wrong? Find some practicals tips on how to test out what resonates
- Why we love them💓-> we'll keep this short. We love the DIVERSITY of these ads. Different categories, different target customers, one goal in mind -> communicating value and they did just that.
Top Pencil Case Studies of 2021
- How Lyka Used Pencil to grow their business
- Bark improved their CTR by 37%
- 4 Ways AI will Accelerate Creativity in Digital Advertising
The Pencil Teams Favorite Product of 2021
- Krisp -> a noise-canceling software for your laptop
Our Favorite 2022 Trend Reports
Top ROAS Performers QTD
👉 The Atlantic's list of the 50 best podcasts of 2021 - if you are looking for something non-business related over the next few days.