Pencil On: MarTech Cube
As announced on MarTech Cube, Pencil’s new Generate service for eCommerce startups, small online retailers and direct-to-consumer brands (DTC) is now available to help small businesses struggling to compete in an increasingly online world dominated by larger brands’ slick video ads and optimized ad spend. Pencil learns from historic ad performance to generate new video ads that help brands systematically improve Return on Advertising Spend (ROAS).
They write, "Pencil is one of the first companies to launch a commercial tool using OpenAI’s GPT-3 to generate playful, effective ad copy that, combined with Pencil’s language model, enables MGC to generate entirely new narratives around a brand or product." Link to the full article here.
MarTech Cube is a leading source of marketing technology advice and information, trusted for its quality content and expert guidance amongst all verticals. They recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be THE single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.