Lose to win
This week's top 5 ROAS improvers makes an important point... if you have to test a lot of ad ideas to find a breakout winner, then sometimes your average is low but your overall result is high.
One of our users this week actually found AI-generated ad ideas performed WORSE than baseline on average, but this aggressive testing ultimately led them to a winner that performed 368% better than baseline. Now they can scale their winner.
If your business is in a challenging category (lots of competition, low engagement, saturated audiences etc.) or you're already performing very well, you might find you need to test even more aggressively to find breakout winners.
It's a numbers game! Don't forget to play 🚀