How to edit video ads that sell

Video is one of the most powerful tools in any marketer's toolkit. According to research, video ads drive a 48% higher sales rate than static ads. They also help to increase brand awareness and drive traffic.

Video ads are particularly critical for ecommerce businesses. A well-made video ad can show off products in a way that photos simply can't, helping create an emotional connection with potential customers. However, making video ads can be a complex and time-consuming process. But with easy-to-use video editing software like Pencil AI, creating high-impact video ads has never been easier.

This post will explain why video ads are so important in eCommerce and give you some tips on creating video ads that help sell products. We'll also recommend the best video editing software to make the process even easier!

Why video ads are important in eCommerce

Video ads are an essential component of any successful eCommerce business.

More and more people are watching videos

For one thing, Google research shows that 55% of consumers are turning to video when making purchases online. In particular, they find videos to be a highly engaging form of content that offers them a much more immersive experience than text or static images. As such, having video ads on your website can directly impact the number of sales you make.

Video ads convert sales

According to this research, video ads also tend to convert well to boost sales. This is largely because people watching online videos have already demonstrated a strong interest in purchasing a product or service, making them much more likely to purchase when presented with an ad.

People love to share videos

Another key benefit of using video advertisements is their ability to be easily shared among users through various social media platforms. Whether it's for driving traffic back to your site or simply getting people engaged with your brand and product, sharing your video ads through channels like Facebook and Twitter can significantly increase your reach and help build positive momentum for your business.

Videos are popular among mobile users

It is also worth noting that video ads do particularly well among mobile users, who generally prefer consuming content on their phones instead of desktop computers or laptops.

Videos can inform and educate

Video is an excellent format for informing and educating potential customers about your product. A well-crafted video can introduce your product, highlight its features and benefits, and even demonstrate how to use it. A video can give viewers all the information they need to make a purchase decision in just a few minutes.

Videos help your site to rank well

What's more, search engines love video. A website with a video is much more likely to rank highly in search results than a site without one. This means that potential customers are more likely to find your site when searching for products like yours. And once they land on your site, the video will help convince them to buy from you.

Videos build trust and credibility

Finally, videos tell your story better than any other format. It allows you to connect with your audience emotionally and build trust and credibility. Video is the most powerful way to convey who you are as a brand and what you stand for. When done right, it can be the difference between a customer clicking away from your site or becoming a lifelong fan.

What are some "types" of video ads that are popular in ecommerce

There are many different types of video ads that are commonly used in eCommerce settings, including:

  • Product demo videos: One popular type is a product demonstration video, which shows potential customers how to use and get the most out of a particular product or service.
  • How-to videos: Another popular option is a how-to video, which can help to teach users about a particular topic or process in detail.
  • Related videos: Related videos typically highlight other products or services similar to advertised ones.
  • Comparison videos: These typically highlight the key differences between competing products or services.
  • Testimonials and review videos: These can be valuable both for reinforcing positive word-of-mouth recommendations and providing information on any potential drawbacks or negative aspects of the product being promoted.

Overall, there are many different types and formats of video ads that are effective in eCommerce settings, as they allow brands to reach customers through engaging and informative content. Whether it's showcasing features and benefits of a product through a product demo video or highlighting unique selling points with a comparison video, businesses can find success by incorporating video advertisements into their overall marketing strategy.

How to edit video ads that actually help drive eCommerce sales

As any marketer knows, video ads are a powerful tool for driving eCommerce sales. But crafting an effective video ad is not always easy. Here are a few tips to keep in mind:

Edit video ads for a more polished and professional look

The first thing to focus on is creating a polished and professional look for your ads, which can be achieved by paying attention to things like the lighting, sound quality, and camera angles.

Add product shots to show off your merchandise

In addition to visual aspects, adding product shots or close-ups to showcase your merchandise is also important to build trust with viewers and highlight what makes your products stand out from competing options.

Create a sense of urgency or scarcity to encourage viewers to buy now

Independently of these factors, it's also crucial to create a sense of urgency or scarcity in your ads to encourage viewers to take action and buy now. Whether you choose to phrase this as a limited-time discount or emphasize certain features or benefits of your products, being able to initiate the fear of missing out is critical when it comes to convincing potential customers that they need what you're offering.

Use strong visuals and powerful messaging to capture the attention

Strong visuals and powerful messaging are great for capturing attention. Your ad should be visually compelling and make a strong impression on viewers. It should also convey a clear message that speaks to your target audience.

Keep videos concise, no longer than 30 seconds

Keep your videos short. No one wants to watch a long, drawn-out ad. Ensure yours is focused and to the point.

Test different versions of your ad to see what works best

Finally, test different versions of your ad to see what works best. Try different lengths, styles, and messages to see what gets the best results. Then, you can focus your efforts on the most effective ads.

Overall, if you want to ensure the success of your video ads and drive real e-commerce sales, you need to think carefully about how they are presented and the message they convey. By following these key guidelines, you can create engaging videos that draw in potential customers and convert them into loyal brand fans.

Make video ads with Pencil!

Video ads are a powerful marketing tool for eCommerce businesses of all sizes. They can be used to create brand awareness, introduce new products, or drive sales. The key to creating effective video ads is understanding the different types of video ads popular in eCommerce and then editing them using the right tools. By providing templates and tools specifically designed for small businesses, Pencil makes it easy to create videos that sell. Try Pencil AI today and see how easy it is to create video ads that help you drive more sales.


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