Ad of the Week - Cardon
Looking to put your best face forward? Look no further, Cardon might be the skincare line for you! Cardon's mission was clear from the beginning: to create an easy shopping experience for men to buy high-quality skincare at an affordable price. Now, the unique, cactus-based skin care line has won awards for its quality.
The reason why Cardon tried out Pencil was that while they created a lot of creative, they had no idea what worked and what didn't. But when working with Pencil, they were guided by the strength of the brand kit and copy kit. And now fittingly, we chose them as this week’s best ad because of their amazing combination of assets, and how it told a story. Watch the 14-sec ad below.
According to studies, telling a story makes information more memorable. Stanford’s Graduate School of Business found that when people listened to pitches, only 5% recalled a statistic, but a whopping 63% remembered the stories. Because of this, it's important that the ads we create tell stories, just like Cardon's does.
In storytelling marketing, a narrative is used to convey a message. The aim is to make the viewer feel something – enough that it’ll inspire them to take action. Storytelling in marketing helps consumers to understand why they should care about something, and it works to humanise your brand. Through them, marketers can achieve cut-through in a (by design) distracting marketplace, creating advertising that resonates with people and sticks.
Pencil's creative AI will automatically create ads that tell a story and optimize for performance based on your assets. Just this month, we even offered a “strength meter” to help users decide how many, and which types of assets to their briefs. This will allow users to build greater inputs, and achieve greater results.
Generate faster, better ads today. Try free here.