8 UGC creators for ecommerce brands to follow
Marketing is changing with the exploding number and engagement of social media users. Credible content about a brand's products or services from its own target audience is increasingly an absolute must-have.
Simply put, ecommerce brands need to work with user-generated content (UGC) creators to build their brands and sell their products online. In this article we'll summarize what UGC is, why it's important and introduce you to some UGC creators you can work with to get content for your brand.
Why does your eCommerce brand need UGC?
UGC is essentially curated feedback from consumers about a brand's products and services. It contains the users' experiences, opinions, and buying decisions. It can take the form of images, videos, ratings, reviews, GIFs or audio. UGC contributes to credibility, authenticity, social proof and brand identity by highlighting the real-life experiences of real-life people using the brand and products. It also converts incredibly well when used as advertising creative! Adopting UGC is beneficial in multiple ways, especially for ecommerce brands. Here are a few reasons:
It boosts conversions
The authenticity of UGC builds trust, and as a result can strongly influence consumers' decisions on what brand to buy. Honest, thoughtful reviews about your brand's products or services create real-time credibility. By selecting your creators carefully, you can quickly build up large amounts of UGC that don't just promote your brand and products but explain use cases, overcome resistance and demonstrate benefits to truly help new customers make the right purchase for them.
It builds awareness
Many creators (although not all) can not just help create UGC but also distribute it to your target audience. The online community is always looking for new products, and they trust the advice of other buyers. Creators are skilled at explaining their reasons for buying and know how to grab attention on the channels where your customers spend their time.
It helps the buyer's journey
UGC naturally moves the conversation on social media channels towards "purchase mode". With all the noise on social media, putting buyers into the right frame of mind to make a purchase is important. But advertising often does this too abruptly, which can result in your brand being ignored. By featuring real people talking about their personal shopping experiences, brands can bridge the gap between buyers scrolling and adding products to their card in a natural way.
It encourages loyalty
When collected in sufficient volume, UGC creates a perception that many other people are using your products. This results in increased trust for the brand and a sense of loyalty to the community that has been created. Only authentic content created by actual users of the product is able to have this effect.
It can be re-used in multiple places
UGC is valuable not just on social media - it can also be a powerful tool on your website, in emails, on landing pages and with partners. As every piece of UGC is in effect a testimonial it is also "evergreen" content meaning it does not lose its relevance, and can pay off its cost over time similar to a long-term investment.
It can create a virtuous cycle with customers
UGC collected from your own customer base provides a mechanism for you to reach out to existing customers (who already have your product and a smartphone to shoot it with) and offer them discounts for additional purchases if they share reviews or video reviews. This two-way value exchange is often appreciated by customers - many of whom are excited by the prospect of being featured by your brand as well.
UGC creators you can follow
So now you understand the potential value of UGC to your brand. But how do you find creators who can help you produce UGC? Ideally you want to collect a mixture of UGC - both featuring the authenticity of real customers and the skill of creators sampling your products. Here's a list of a variety of UGC content creators to help you get started:
Sonya focuses on the health, fitness, wellness, and self-care spaces. She is from Chicago, Illinois.
She is a NASM personal trainer and nutrition specialist.
Contact her here https://twitter.com/sonyalrobinson
Anastasia uses Vimeo to give webinars and voice-over content from Orlando, Florida.
Interact with her here https://twitter.com/ugc_anastasia
With a focus on Ecom, DTC, web, and brand designs, Denise creates video content for any brand.
For more https://twitter.com/SunnyDSocial
She hails from San Antonio, TX.
Diana specializes in UGC videos using TikTok and IG Reels.
Talk to her https://twitter.com/anaidmargo
She has an interest in UGC and ad creatives using TikTok.
From Las Vegas, NV
Contact her https://twitter.com/ZalyssaCreates
From Maryland, USA, Penelope focuses on Ecom UGC content on motherhood and lifestyle using TikTok.
Chat with her at https://twitter.com/penelopesocials
She lives in Georgia, USA.
Madi creates UGC content on products like beauty products, home decor, clothing, kitchen supplies, snacks, drinks, and food.
Get her at https://twitter.com/creatively_madi
Based in Londo, Nayim creates UGC content for eCommerce brands on TikTok.
Find him here https://twitter.com/JustNayim
Get better results from UGC with AI
Once you've built a library of UGC, you'll want to edit that raw material into multiple ads you can test to find out what gets the most sales for your brand. Pencil uses AI to automatically edit your UGC into short-form video and static ads, complete with ad copy, branding and professional animations, in 5 simple steps:
1. Connect your ad account
Link Pencil to your ad account to allow the AI to learn what's already working - and not working - for you.
2. Confirm your branding
Upload your logo files, font files, color hex codes, brand music, graphics and more.
3. Upload your UGC assets
Upload your UGC assets together with your product pack shot images, lifestyle images and any product videos you have.
4. Choose your outcome, topic and offer
Choose the topic you'd like your ads to be about, any offer you need to promote, as well as the marketing objective and metric you're looking to achieve.
5. Generate a batch of ads
Click the generate button! In 2-3 minutes, a batch of new static and video ads will be generated from your UGC in all formats.
You can try all of Pencil's features for free for seven days when you sign up. For more information visit https://www.trypencil.com/pricing