12 AI Marketing Tools That Will Boost your Ad ROI in 2023

In today's digital age, having an effective marketing strategy is crucial to the success of any business. With so many marketing tools available in the market, it can be challenging to determine which ones are worth investing in. However, with the rise of Artificial Intelligence (AI) technology, there are now powerful marketing tools available that can help businesses boost their advertising Return on Investment (ROI) and stand out in the crowded digital landscape.


In this blog post, we will discuss the best AI marketing tools that can help you increase your ad ROI in 2023.From predictive analytics to ad automation, these tools are designed to provide you with the insights and tools you need to stay ahead of the competition and drive more revenue for your business.


Here are some of the best AI marketing tools that businesses can use to stay ahead of the curve and drive results:

  1. Pencil
  2. Persado
  3. Optimizely
  4. Madgicx
  5. Adext
  6. Drift
  7. Saleswhale
  8. Zeta Global
  9. Receptiviti
  10. Smartly.io
  11. Phrasee

1.     Pencil:

Pencil is an AI-powered platform that simplifies the process of creating compelling product descriptions for eCommerce businesses. With its advanced natural language generation technology, Pencil can generate high-quality, unique, and SEO-friendly product descriptions in a matter of seconds. By leveraging machine learning algorithms, Pencil can also optimize product descriptions to improve search engine rankings and increase sales.

The platform is user-friendly and can integrate seamlessly with popular eCommerce platforms, making it easy for businesses to create high-quality product descriptions at scale. Whether you're a small business or a large enterprise, Pencil can help you save time, reduce costs, and boost your eCommerce sales with its powerful AI-driven product description generator.

2.     Persado:

Persado is an AI-powered copy writing tool that helps businesses create highly effective ad copy using natural language processing and machine learning. Its platform helps generate copy that resonates with customers, leading to higher engagement and conversion rates.

3.     Optimizely:

Optimizely is a popular experimentation and optimization platform that helps businesses of all sizes improve their digital experiences. At its core, Optimizely's platform enables users to conduct A/B testing and personalization experiments on their websites, mobile apps, and other digital channels. By using Optimizely's intuitive drag-and-drop interface, marketers and developers can quickly create experiments that target specific audiences and measure the impact of different variations on user behavior and conversion rates.

4.     Madgicx:

Madgicx is an all-in-one ad optimization platform that uses AI and machine learning to help businesses improve the performance of their digital advertising campaigns. With a suite of powerful tools and features, Madgicx enables businesses to create more effective ad campaigns, optimize their targeting and bidding strategies, and drive more revenue from their advertising investments.

At its core, Madgicx's platform uses sophisticated algorithms to analyze large amounts of data from ad campaigns, website traffic, and customer behavior. By using this data, Madgicx's platform can identify patterns and trends that can help businesses optimize their ad campaigns, improve targeting and segmentation, and maximize ROI.

5.     Adext:

Adext.ai is a cutting-edge platform that uses artificial intelligence (AI) and machine learning to optimize and manage digital advertising campaigns. The platform offers a range of features designed to help businesses maximize their return on investment (ROI) from their advertising spend.

One of the most significant benefits of Adext.ai is its ability to automate and streamline the ad campaign management process. The platform can automatically adjust campaign settings in real-time to ensure that ads are displayed to the right audience at the right time, resulting in higher conversion rates and more revenue.

6.     Drift:

Drift is a conversational marketing platform that helps businesses engage with their website visitors in real-time. The platform offers a range of tools and features designed to improve customer experience and drive sales growth.

One of the most significant benefits of Drift is its use of artificial intelligence (AI) and machine learning to automate and personalize customer interactions. By analyzing visitor behavior and intent, the platform can create personalized experiences that are tailored to each visitor's needs and preferences.

7.     Saleswhale:

Saleswhale is an AI-powered sales assistant platform that helps businesses automate and streamline their sales processes. The platform uses natural language processing (NLP) and machine learning algorithms to engage with leads and customers through personalized conversations.

Saleswhale's AI-powered assistant can handle routine sales tasks such as lead nurturing, appointment scheduling, and follow-up emails. The platform is designed to automate the repetitive, time-consuming tasks that typically occupy a sales team's time, freeing up sales reps to focus on higher-value activities such as closing deals and building relationships with customers.

8.     ZetaGlobal:

Zeta Global is a data-driven marketing technology company that provides end-to-end customer acquisition, retention, and growth solutions to enterprises of all sizes. With its AI-powered marketing platform, Zeta Global helps businesses across a wide range of industries to increase engagement, improve ROI, and drive revenue growth.

One of Zeta Global's key strengths is its ability to unify customer data from multiple sources and channels into a single, centralized view. This enables businesses to better understand their customers' behavior and preferences, and to deliver highly personalized marketing experiences at scale.

9.     Receptiviti:

Receptiviti is a leading provider of AI-powered emotional analytics solutions for businesses and organizations. Its platform leverages natural language processing (NLP) and machine learning (ML) algorithms to analyze large volumes of text data, such as customer feedback, social media conversations, and employee communications.

One of the key strengths of Receptiviti's platform is its ability to provide real-time insights and analytics, enabling businesses to identify and respond to changing customer and employee sentiment quickly and effectively.

10.     Smartly.io:

Smartly.io is an innovative advertising automation platform that helps businesses of all sizes optimize and scale their advertising campaigns across social media platforms such as Facebook, Instagram, and Pinterest. By leveraging the power of automation and artificial intelligence, Smartly.io enables advertisers to create and manage highly targeted and personalized ads that drive better engagement, conversions, and revenue.

With a user-friendly interface, robust analytics, and real-time reporting capabilities, Smartly.io makes it easy for advertisers to optimize their ad spend and achieve their business objectives. From creating dynamic ad creatives to optimizing bidding strategies, Smartly.io offers a complete suite of tools that can help advertisers take their social media advertising to the next level.

11.     Phrasee:

Phrasee is a cutting-edge AI-powered platform that helps businesses optimize their email marketing campaigns. With its sophisticated natural language generation algorithms, Phrasee can generate engaging and personalized email subject lines, copy, and CTAs that resonate with the target audience and drive better engagement and conversions. By leveraging the power of AI, Phrasee can also test and optimize different email components to find the most effective combination for achieving specific marketing objectives.

The platform is user-friendly, and its real-time reporting and analytics capabilities provide marketers with valuable insights into the performance of their email campaigns. Whether you're looking to increase open rates, click-through rates, or conversions, Phrasee can help you take your email marketing to the next level.

In conclusion, AI technology has transformed the world of digital marketing by providing businesses with powerful tools to optimize their advertising campaigns and increase their ROI. The AI marketing tools discussed in this article represent some of the best options available in 2023, each offering unique features and capabilities to help businesses achieve their marketing goals. By utilizing these tools, businesses can gain insights into customer behavior, optimize their ad targeting, create personalized content, and improve their overall marketing strategies. With the continued growth and advancements in AI technology, the future of marketing looks promising, and businesses that leverage these tools will be well-positioned tostay ahead of the competition.


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