10 Best AI Marketing Tools

AI has proven beneficial to the marketing industry for years. Every day, new tools emerge that help marketers implement better, more personalized campaigns, while saving time. And even if you are late to the AI party, there is nothing to worry about. You can easily start using AI in your marketing strategy! 

Below, we've rounded up 10 of the best AI marketing tools you can start using today.


Best for automatically generating video ads

Of course, we didn't want to leave ourselves out!

Pencil is a visual and written AI advertising tool that helps you generate high-performing ads that you can use across social and other advertising channels.

Think of it like this: You know that agency, or maybe that in-house team that you do revisions with on your video ads? With the 24-hour turnaround times, or worse? Yeah, that is all done by a magical AI (nearly) instantly. The platform cuts videos into scenes, generates copy, applies animations, and then predicts which variation will work best, using all past ads as a basis.


Best for automated content strategy

Using artificial intelligence and machine learning, Concured shows marketers what topics drive engagement and what to write about next.

The result is a highly automated Content Strategy Platform that automates content audits, topic research, content brief creation, content promotion, and content marketing performance tracking.


Best for automated marketing and media buying

Smartly is the AI assistant that combines media buying and marketing automation.

Its automation tools and templates automatically analyze your product catalog or any other similar collateral and produce dynamic copy, real-time offers, and dynamic pricing for your ad campaign creatives.


Best for automated voice transcriptions

Otter turns your voice conversations into smart notes that you can easily search and share. You can use it to take notes at your meetings and interviews, capture your thoughts and ideas while you're driving in the car, and transcribe your existing recordings and podcasts.

Google AutoDraw

Best for automated graphics and drawing

Use Google's AI experiment - AutoDraw - if you need to deliver instant marketing materials that require graphics. 

By drawing a rough sketch of the image you want drawn, Google AutoDraw will suggest doodles that are most similar to your sketch. These doodles are made by graphic designers and even design studios.


Best for predicting sales forecasts

Arimo is a behavioral AI software that tracks online shoppers' click-by-click web activity to predict their next action and likelihood of making a purchase. By using this, marketers can tailor incentive programs and recommend products to improve conversion rates.

Arimo uses machine learning to predict sales forecasts and the impact of things like regional events, marketing activity, or even changes in weather on sales.


Best for automated ad placements

GumGum's computer vision technology utilizes AI to learn from images and videos across the web and then helps you place ads where your target market will see them.


Best for automated video creations

Synthesia.io is an AI video creation platform developed for entrepreneurs, business owners, and corporates. With this tool, you can create your own custom-tailored, high-quality AI video as quickly and as easily as writing an email.

All you need is some text and some basic editing commands to create amazing videos for customer onboarding, enterprise training, retail customer education, or just about anything that needs content. Synthesia.io creates video automatically.


Best for automatically managing campaign ads

WordStream is a cloud-based AI platform that allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard. 

Advertisers who use Wordstream can update their PPC and social campaigns simultaneously. Additionally, it assists them with geotargeting, dynamic keyword implementation, call tracking, conversion tracking, performance reporting, etc.


Best for automated social media management

Cortex is a dashboard similar to other social media management platforms that displays your social media schedule and your posts. It then suggests when you should post based on historical post data when you create a post. 

In conclusion, AI in marketing is already driving some of the biggest advances overall. Which one will you try out?


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