The "How It Works" Library

Start with a quick overview of how Pencil works and then drill down into specific aspects of using AI to improve your ads results.

How to get set up with Pencil

Watch how to connect your ad accounts, set up your brand kit and upload assets to Pencil so you can start generating new ad ideas.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to find new creative angles with Pencil Generation

Watch how to turn your existing brand kit and assets into new static and video ad ideas, giving you new creative angles to test in just a few clicks.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to pick winning ads with Pencil Predictions

Watch how to use ~$1B in ad spend data to pick winning ad creatives for your brand before you waste a penny testing them yourself.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to get it just right with Pencil Editor

Watch how to edit generated static or video ad creatives in real time, to make your copy, visuals, music and story just how you want it.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to work together with Pencil Collaboration

Watch how to share your generated ad ideas with colleagues or clients, collect feedback, get approval and set your ads live.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to develop strategies with Pencil Insights

Watch how to learn which creative elements are working in your ads, so you know how to position your brand and what ads to test next.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

How to set targets with Pencil Benchmarks

Watch how to learn from the ads your sector is testing to set performance benchmarks and refine your creative and media tactics.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Ready to unlock your next level of growth?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.