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Find winning ads sometimes always.

Pencil uses AI trained on $1B+ in ad spend to predict which ad ideas will win, so you can waste less money on ads that don't work.

Get out of your results rut.

Using data from over $1B in ad spend, we help you find new ad ideas that are likely to perform among the best in your sector. So when you run new tests, your win-rate is higher and your winners win bigger.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

How does AI predict ad performance?

Pencil compares your ad ideas to over 1,000,000 ads from across sectors. 
If your ad is similar to top ads for a given objective, targeting & metric...
there's a good chance your ad will be a winner too.

Predict which new copy angles will resonate with your audience.

Use data from your own ad account and over 1M ads across sectors to see which copy angles are worth testing and which aren't.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Predict which of your existing assets will catch your audience's attention.

Prioritize which assets you should use in your ads - and which you should source more of - using data from your own ad account and over 1M ads across sectors.

Predict which ad ideas will perform best on key metrics.

Stop running ads blindly and finding only a few winners. Find more winners, faster, by running ads predicted to win. Fuelled by a dataset of over 1M ads and $1B in ad spend.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
Carly LondonGrowth marketer

Explore more Pencil features, or see it live.

Let's discuss how AI and automation can save you time and money - while also getting you better results from your ad spend.