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Insights that are interesting useful.

Pencil uses AI to help you analyze your ads to find which copy, creatives and design elements are helping or hurting performance.

Learn from your ads.

How people respond to your ads tells you a lot about how to market your business. Which product features or benefits resonate most? How much should you emphasise product or branding? Which kinds of images and videos should you shoot? It's time to listen to what your ads are telling you.

Get insights at the creative, copy, topic or tag level.

Insights on why your ads are working can come from anywhere. Maybe it's the angle you're testing. Maybe it's a trigger word. Maybe it's assets from a specific shoot you did. Pencil lets you drill down to insights at every level.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Understand what's helping you win, and causing you to lose.

Unlike complex A/B testing methods, Pencil's Insights looks for similar components across multiple ads you've already tested and extracts average performance vs. your target - giving you a clear picture from past data.

Ensure the insights you action are based on enough data.

With any insight, the source of the data is important. Pencil gives you a quick view on how many impressions are behind any given insight, so you know how significant that insight is likely to be.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
"We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution."
Tye de GrangeAgency marketer

Explore more Pencil features, or see it live.

Let's discuss how AI and automation can save you time and money - while also getting you better results from your ad spend.