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Generate new ad ideas in days clicks.

Pencil uses AI to come up with new static & video ad ideas for you, automatically, using your existing branding and assets.

Never push a pixel again.

We've generated 1M+ ad creatives for 2,000+ brands using AI. Just provide your branding & assets and let Pencil write copy, edit video (including UGC!), choose templates and produce finished ads for you.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

How does AI generate ad creative?

Just input your branding and assets, then give Pencil a topic.
It'll write copy, edit video and generate finished ad ideas in ~1 minute.

Discover winning angles for your products with AI generated ad copy.

Pencil doesn't just generate ad copy - it proposes entirely new angles to pitch your products based on data from over $1B in ad spend. Save time writing copy and improve your performance with better ideas simultaneously.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Automatically cut and remix video & UGC into entirely new ad ideas.

Pencil finds key moments in your existing video and UGC assets to go along with your copy narrative, producing finished ads just like a pro editor.

Algorithmically experiment with layouts, branding, product, CTAs and more.

Pencil proposes new ad designs within your established branding and using your existing assets, so you're constantly testing and learning which creative elements improve your results.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
"Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it."
Rob CarlinerEcommerce marketer

Explore more Pencil features, or see it live.

Let's discuss how AI and automation can save you time and money - while also getting you better results from your ad spend.