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Benchmarks that are helpful strategic.

Pencil uses AI to analyze over 1,000,000 ads across sectors to find new and effective ways to pitch your business.

Know where you stand.

The hardest part of performance marketing is knowing you could always be performing better. We've built unique visibility into over $1B of anonymized ad spend data to help you perform at your peak.

Sense check your ads performance vs. the market.

Knowing whether you're performing the best you possibly can be is hugely important. Compare your results to your sector on key metrics like CPA, ROAS, CPC and more.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Discover topics that are resonating in your sector's ads.

See what topics brands in your sector are using in ads that are performing well - and ads that are performing poorly. Pitch your product in the ways that work.

Compare ads tactics to see where to chill out, and where to catch up.

Pencil gives you visibility into your sector's ad buying tactics. How many ads are they testing? How much are they spending? Make sure you're operating at or above par in your space.

"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing
"We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The brand teams were excited by the ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency over a month-long A/B test. This is an exciting new technology."
Sebastian AuEnterprise marketer

Explore more Pencil features, or see it live.

Let's discuss how AI and automation can save you time and money - while also getting you better results from your ad spend.