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Benchmarks that are helpful strategic.

Pencil uses AI to analyze over 1,000,000 ads across sectors to find new and effective ways to pitch your business.

It only takes a few minutes to generate ads with AI.

Know where you stand.

The hardest part of performance marketing is knowing you could always be performing better. We've built unique visibility into over $1B of anonymized ad spend data to help you perform at your peak.

Sense check your ads performance vs. the market.

Knowing whether you're performing the best you possibly can be is hugely important. Compare your results to your sector on key metrics like CPA, ROAS, CPC and more.

Discover topics that are resonating in your sector's ads.

See what topics brands in your sector are using in ads that are performing well - and ads that are performing poorly. Pitch your product in the ways that work.

Compare ads tactics to see where to chill out, and where to catch up.

Pencil gives you visibility into your sector's ad buying tactics. How many ads are they testing? How much are they spending? Make sure you're operating at or above par in your space.