Pencil provided a one-stop solution that helped streamline every part of my workflow.  Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details. 

Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.

We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.