A performance analysis of
Pencil ads on Facebook

Pencil's AI ads have been generated automatically by an algorithm to achieve goals - such as ROAS or CPA - set out by a human user.

In this report, we’ll share some ROAS & CPA findings of running AI ads against “whatever creative the brand was already using” in their Facebook Ad Accounts.

Over 60 brands and 600 ads were analyzed in this study.