ad of the week
best bone broth

Showcasing the best of the best in machine-generated creative every week. This week’s ad is for Best Bone Broth, a premium #bonebroth brand.
February 22, 2021
Written by James Chadwick

A little bit of love in every mug—that's Best Bone Broth. Born in Australia, Best Bone Broth is sourced from the finest ingredients. From the bone to the herbs, every component contributes to its unique taste and nutritious goodness.

From the beginning, they've decided to stay small and focus on quality instead of growing rapidly by using filler ingredients and extra additives. And today, it’s that commitment to quality that has earned them the most loyal customers.

Because of this, BBB generates plenty of UGC (user-generated content). Their customers always rave about their products on social media and you’ll see on the 10-sec ad above how they’ve made use of it.

This was a particularly smart move on behalf of the BBB team because the consumers of today agree that UGC creates a more authentic buying experience and that overall, it increases their confidence as shoppers.

At Pencil, we help brands leverage what assets they might already have. Pencil's advanced video AI takes existing brand films, UGC video, and even TV Ads— edits them, and turns them into hard-working performance ads.

This lets you push batches of 5 to 10 ads to run small-budget tests each week, then scale your high-performers, and repeat to find new winners.

Try it out for yourself! Request a free demo here.

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