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"How can busy, short-staffed marketing departments test new creative messages constantly?"
February 25, 2021
Written by James Chadwick

Featured on AdExchanger, Sarah Sluis talks about how Pencil goes against conventional wisdom, and how Pencil’s tech is part of a bigger shift that’s happening as people use more predictive, AI-driven software.

Founded in 2008, AdExchanger is an award-winning media and events company devoted to the digital advertising and marketing space. They enable the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press.

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