Your weekly pencil

A concise weekly e-commerce & Facebook ads update
February 23, 2021
Written by James Chadwick

New signals

Pencil CEO, Will Hanschell, on Entrepreneur's Action and Ambition podcast - "How we built the world's most powerful creative AI platform"

Will talks about what led him to start Pencil. Here's an excerpt:

Q: Do you remember the moment where you said, this is gonna work?
A: Very early on, in the first few months of the company, Sephora let us generate lines of copy for their ads, and way more people clicked on them than before—between 10% and 70% more.

The best bone broth DTC brand, Best Bone Broth is also our best ad this week! Watch the video here

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James Chadwick
Co-founder at Pencil