Your weekly pencil

A concise weekly e-commerce & Facebook ads update
February 12, 2021
Written by James Chadwick

New signals

5 principles to harness Creative AI - "How to consistently create new ideas that deliver results"

Pencil's founder Will Hanschell wrote another clever thing, based on ~100 brands and agency pilots. Here's the TL/DR

1. It's not about variations. It’s about new ideas
2. Ads are just noise unless they are meaningful
3. Briefs have to be simple while offering control
4. Minutes are the speed of collaboration
5. Nothing matters if the ads don’t work

Congratulations to stylish DTC cookware brand Misen, this week's MGC "Ad of the Week" - Watch video here

Something deeper

Subscribe to this newsletter, or just old-school email me for a 14-day free trial at james@trypencil.com

James Chadwick
Co-founder at Pencil

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