Your weekly pencil
A concise weekly e-commerce & Facebook ads update
February 8, 2021
Written by James Chadwick
Fortune's Jeremy Kahn interviewed Pencil CEO, Will Hanschell - "Can this AI startup bring back the three-martini lunch?"
- "I watched a demo of Pencil’s software in which it created a series of Facebook ads for an eyeglasses company. It came up with the tagline, “Your frames, your way,” as well as, “Your wildest looks, perfectly crafted,” each paired with appropriate still images. Not exactly Don Draper. But not bad. And as Hanschell points out, in the volume game of today’s digital advertising jungle, plenty good enough to start acquiring customers."
Check out our first machine-generated "Ad of the Week" - Watch video here, kudos to Roman
- We liked this ad in particular because the colors were strongly contrasted, making it stand out in FB feed. The ad also shows clear and concise copy, helping drive the consumer to arrive at a decision faster.
- When the universe shares an idea, write it down.
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Co-founder at Pencil