Check out the latest from Pencil and our partners.
We unpack how you can get content for your paid social ads and website without breaking the bank.
ICP = NORTH 🌟 without it you can't deliver creative that cuts through or drives performance.The first question you should answer is: who is your ICP or IDEAL CUSTOMER PROFILE?
UGC is on everyone's mind, how to get it and how to use it. We saw a list and wanted to break it down into a few actionable steps any brand can take to help themselves sustainable source UGC content without having to pay an arm & a leg.
The best facebook ads fo 2021 generated by Creative AI
"There is no reason why the simple shapes of stories can't be fed into computers, they are beautiful shapes." Here are some thoughts on how stories and machines will live together because every story has been told.
I put together a super simple model to try to understand how impactful AI might be for the margins & growth prospects of a small agency.
Changing only the copy line in your ad creative can double CTRs and halve CPCs
Over half of brands we sampled are allocating more budget to their losing ads than their winning ads 🤯
AI is driving the marginal cost of content to $0. It's obvious that this is a good thing for businesses.
If you have to test a lot of ad ideas to find a breakout winner, then sometimes your average is low but your overall result is high.
Pretty much everyone still has a limited media budget, so how do you make the most of it?
We analyzed ~1,137 top performing ads to find the most common themes in their copy. We found 4 key things you can focus on TODAY.
Our data of over 100 Creative AI campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
Curious on how Pencil was built and made around online advertising? Here's the super secret master plan!
Do you want to know why humans fail at generating FB Ads? Here are 10 design faults that advertisers commonly make.
Pencil raises SGD $1.5m to automate creativity without killing it, and as well as improve collaboration between humans and machines. We're also launching Studio, the first generative creative platform specifically for advertisers.
Don't know what kind of ad you should create for your brand? Here are some design tips that will help you drive performance.
Worried about the future of AI and its possible effects? Here's how we can change our thinking and focus on the Brightside rather than the bad side.
Do you want a cheaper, faster, and better way of creating content but don't know how and what to do first? Here's Creative AI for you and 8 principles to get you started.
Is machine-generated creative really cost effective? Here are 4 main drivers of cost saving using Creative AI.
How does Creative AI help marketers and advertisers achieve their goals? Here are 2 guaranteed reasons why it really does effectively work.
Do you want to avoid creative fatigue but also come up with winning ideas for your brand? Here are a few things to consider and think about when creating creative variety.