Check out the latest from Pencil and our partners.
Machine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? Here are 8 principles to get started.
After generating for over thousands of Facebook ad campaigns, here are some design tips that made for the best converting ads.
Creating creative variety—the more differences you can explore, the more likely you are to find winning ads. But how do you consistently come up with winning ones and avoid creative fatigue? Read on.
We built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
Pencil raises SGD $1.5m to automate creativity without killing it. We're also launching Studio, the first generative creative platform for advertisers.
Online advertising - a third of people hate it and half aren't bothered one way or another. So we thought we'd build a company around it. Here's why.
Online advertising - a third of people hate it and half aren't bothered one way or another. So we thought we'd build a company around it. Here's why.
Download Pencil's 20Q4 ROAS results report. "Every single brand in the study that spent over $1k on MGC was able to discover an MGC ad that outperformed its ROAS baseline."
Online advertising - a third of people hate it and half aren't bothered one way or another. So we thought we'd build a company around it. Here's why.
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