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Systems engineer turned creative data consultant @Iris Worldwide, building data-driven marketing programs in Europe & SEA. Born in Barbados, studied at Cambridge, founder in Singapore.
"There is no reason why the simple shapes of stories can't be fed into computers, they are beautiful shapes." Here are some thoughts on how stories and machines will live together because every story has been told.
ArticlesI put together a super simple model to try to understand how impactful AI might be for the margins & growth prospects of a small agency.
ArticlesIf you have to test a lot of ad ideas to find a breakout winner, then sometimes your average is low but your overall result is high.
ArticlesPretty much everyone still has a limited media budget, so how do you make the most of it?
ArticlesAI is driving the marginal cost of content to $0. It's obvious that this is a good thing for businesses.
ArticlesEver wonder what it would be like to fully express yourself in new ways or feel more creative? Dream no longer.
News#YourWeeklyPencil featuring analysis on ad spend wastage, the Facebook IQ creative sandbox and a Bark.com case study!
News#YourWeeklyPencil featuring a new Facebook IQ series on Creative AI, our dogfooded copy testing results and more!
NewsWith the release of Instant Predictions, Pencil users are now able to leverage predictions powered by their entire Facebook Ads dataset in 1 click.
NewsPencil users have been getting some awesome results recently. However you told us (1) you can't always generate the kinds of ads you want (2) you don't always know when to run new ad ideas. So that's what we focused on this month!
NewsThis update is version 4.0.0 and it’s absolutely huge. It’s by far our biggest release of fixes, improvements and new functionality since first launching Pencil.
NewsAs more users try Pencil, we encounter a wonderful array of brands, assets and needs. We are doing everything we can to ensure everyone has a great experience before adding some of the new functionality you’ve been requesting!
NewsWant something new from us? Here are our two latest features for you to use in scaling your campaigns.
NewsWe're speeding things up! Plus, power users can now enjoy two new features that they've been asking for.
NewsAs many performance marketers now try Pencil's Creative AI, there are questions and concerns that they usually ask us, and here are some of them. Plus, 100+ new animations and 40+ new popular Facebook ad layouts coming your way!
NewsIt's a brand new year! To celebrate, here are some updates on our platform to better serve you and achieve your goals with Pencil's creative AI.
NewsFor every person you refer, you get $50 off your next invoice when they sign up and become a paying customer. Plus, they get $50 off too!
NewsDo you want to avoid creative fatigue but also come up with winning ideas for your brand? Here are a few things to consider and think about when creating creative variety.
ArticlesOur data of over 100 Creative AI campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
ArticlesWant to consistently create ideas for your brand that truly deliver results? Here's how and what we learned from the creative process.
ArticlesDo you want a cheaper, faster, and better way of creating content but don't know how and what to do first? Here's Creative AI for you and 8 principles to get you started.
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