Systems engineer turned creative data consultant @Iris Worldwide, building data-driven marketing programs in Europe & SEA. Born in Barbados, studied at Cambridge, founder in Singapore.
Ad Creative and how you make it work for you this BFCM
NewsWhich is the best between the two? While each boasts features and competitive advantages, TikTok ads appear to be better for brand advertising in 2022. TikTok has cheaper costs per impressions, clicks, and conversion compared to Facebook. Moreover, TikTok has a huge organic reach and an almost similar user-friendly interface to Instagram. Still, the choice remains with individual brands with different needs and varying strategies to achieve their market goals.Pencil AI is mindful that deciding between Facebook Ads and TikTok Ads is not as uncomplicated as it may appear. However, what we know is that successful digital marketing campaigns just test and retest more ad creatives than the competition. This takes time, money, and painful effort, but with Pencil AI's testing assistance, you can create an endless stream of effective ad creatives for less. Instead of burning through your advertising budget testing and time waiting for generic content, try Pencil AI here. Contact us for more information.
ArticlesThe Weekly Sharpener #96 Your retention marketing probably sucks
NewsThe Weekly Sharpener #96 Your retention marketing probably sucks
NewsDo you know how to get creative? 🤔 - Your Weekly Pencil ✏️ #62
NewsDigital advertising is undergoing a major transformation thanks to the power of creative AI. With AI's help, marketers can create more personalized and relevant ads than ever before.
ArticlesShopify merchants can now install Pencil’s Shopify App to generate ads on Meta’s platforms. Merchants are doubling ad results and halving the cost to acquire customers.
NewsThe what, why and how of working with UGC for small ecommerce businesses
ArticlesA quick guide to using the Facebook Ads Library to help you create better ads for your business
ArticlesCreative tips for small ecommerce businesses running video ads for the first time.
ArticlesIntegrating Adobe After Effects into Pencil enables professional creative teams already working with Adobe to seamlessly adopt AI content generation within their existing workflows.
NewsDo you know how to get creative? 🤔 - Your Weekly Pencil ✏️ #62
NewsWhat is that brand doing, right? 🤷♂️ - Your Weekly Pencil ✏️ #59
NewsWe've categorized 8 different ways you can get your ad creatives, to improve your ad results in 2022.
ArticlesWe've listed 20+ of the best ad creative tools on the market that you can consider, to improve your ad results in 2022.
ArticlesIn this new series, every quarter we'll build an ads library by working backwards from SimilarWeb's list of the Top 3 fastest growing DTC brands.
ArticlesLearn how a hospital engaged with their customers - Your Weekly Pencil ✏️ #57
NewsThere are some things you need to know - Your Weekly Pencil ✏️ #56
NewsHow to figure out if your ads aren't working or if it's something else - Your Weekly Pencil ✏️ #55
NewsHow we built an e-comm website from scratch - Your Weekly Pencil ✏️ #54
NewsSimple principles to fuel your growth - Your Weekly Pencil ✏️ #53
NewsWe started a brand to help the community - Your Weekly Pencil ✏️ #52
NewsYour Weekly Pencil ✏️ Check out our new blog & framework on Testing Big & Little Ideas
NewsYour Weekly Pencil ✏️Useful data & learnings for BFCM & Beyond...
NewsPencil launches a Shopify app to help ecommerce owners create ads faster, cheaper, and smarter than ever before with Creative AI.
NewsIf you are new to starting an e-commerce brand it can feel very overwhelming. Here are a few of the quick ways that we were able to create a fully functioning, branded website.
Articles"There is no reason why the simple shapes of stories can't be fed into computers, they are beautiful shapes." Here are some thoughts on how stories and machines will live together because every story has been told.
ArticlesI put together a super simple model to try to understand how impactful AI might be for the margins & growth prospects of a small agency.
ArticlesIf you have to test a lot of ad ideas to find a breakout winner, then sometimes your average is low but your overall result is high.
ArticlesPretty much everyone still has a limited media budget, so how do you make the most of it?
ArticlesAI is driving the marginal cost of content to $0. It's obvious that this is a good thing for businesses.
ArticlesEver wonder what it would be like to fully express yourself in new ways or feel more creative? Dream no longer.
News#YourWeeklyPencil featuring analysis on ad spend wastage, the Facebook IQ creative sandbox and a Bark.com case study!
News#YourWeeklyPencil featuring a new Facebook IQ series on Creative AI, our dogfooded copy testing results and more!
NewsWith the release of Instant Predictions, Pencil users are now able to leverage predictions powered by their entire Facebook Ads dataset in 1 click.
NewsPencil users have been getting some awesome results recently. However you told us (1) you can't always generate the kinds of ads you want (2) you don't always know when to run new ad ideas. So that's what we focused on this month!
NewsThis update is version 4.0.0 and it’s absolutely huge. It’s by far our biggest release of fixes, improvements and new functionality since first launching Pencil.
NewsAs more users try Pencil, we encounter a wonderful array of brands, assets and needs. We are doing everything we can to ensure everyone has a great experience before adding some of the new functionality you’ve been requesting!
NewsWant something new from us? Here are our two latest features for you to use in scaling your campaigns.
NewsWe're speeding things up! Plus, power users can now enjoy two new features that they've been asking for.
NewsAs many performance marketers now try Pencil's Creative AI, there are questions and concerns that they usually ask us, and here are some of them. Plus, 100+ new animations and 40+ new popular Facebook ad layouts coming your way!
NewsIt's a brand new year! To celebrate, here are some updates on our platform to better serve you and achieve your goals with Pencil's creative AI.
NewsFor every person you refer, you get $50 off your next invoice when they sign up and become a paying customer. Plus, they get $50 off too!
NewsDo you want to avoid creative fatigue but also come up with winning ideas for your brand? Here are a few things to consider and think about when creating creative variety.
ArticlesOur data of over 100 Creative AI campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
ArticlesWant to consistently create ideas for your brand that truly deliver results? Here's how and what we learned from the creative process.
ArticlesDo you want a cheaper, faster, and better way of creating content but don't know how and what to do first? Here's Creative AI for you and 8 principles to get you started.
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