Systems engineer turned creative data consultant @Iris Worldwide, building data-driven marketing programs in Europe & SEA. Born in Barbados, studied at Cambridge, founder in Singapore.
As more users try Pencil, we encounter a wonderful array of brands, assets and needs. We are doing everything we can to ensure everyone has a great experience before adding some of the new functionality you’ve been requesting!
NewsThis month was all about those behind-the-scenes things that make Pencil “just work”! We’ve spent a lot of time revisiting every step of the process of generating ads to make it smoother, faster and more reliable.
NewsThis month we focused on significantly speeding up the platform. We also added the top two features power users have been asking for, all while fixing bugs reported by our users in less than 12 hours on average.
NewsThis is one that we’re really excited about… because we know you’ll be excited too.
NewsWe spent much of 2020 building core functionality into the Pencil platform, focused on generating killer ads and predicting ROAS results for our users. You were able to leverage this to achieve some fantastic ROAS outcomes in 2020 Q4.
NewsFor every person you refer, you get $200 off your next invoice when they sign up and become a paying customer. They get $200 off too.
NewsCreating creative variety—the more differences you can explore, the more likely you are to find winning ads. But how do you consistently come up with winning ones and avoid creative fatigue? Read on.
ArticlesOur data of over 100 MGC campaigns suggests that, by working a “weekly batch”, it could be as little as 4 weeks.
ArticlesWe built Pencil to machine-generate new ad ideas in minutes that also 2x ROAS. Here's what we learned about the creative process.
ArticlesMachine Generated Content is here. It'll be cheaper, faster and better. But what's the best way to try it? Here are 8 principles to get started.
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