7 years @Facebook helping advertisers optimize $1billion investment, and investing $200m as Director of International Marketing. 2 IPO’s and CEO @WPP. Studied at Oxford, moved to Palo Alto.
#YourWeeklyPencil featuring our new creative assistant, Lovevery as AOTW, and Jamie Morgan's experience with Pencil!
NewsNo customer is impressed by the features and price of the product, but by meaning. Marketing with meaning helps to add value to people’s life without dependency on purchase.
Case StudiesStill don't know what Creative AI looks like? Check out Pencil's Ad of the Week this week for Cardon!
Case StudiesCreative AI Ad of the Week: Angela Caglia - Your Weekly Pencil ✏️
NewsThis week we're talking about ABC messaging, and how Angela Caglia skincare nailed it.
Case Studies"Pencil has been a game changer for us - has helped us generate some of our best ever FB creative. The team kicks ass too!" - James Harding, Head of Growth at Lyka Pet Food
NewsAs featured on Fortune, Pencil is defined as a startup using A.I. to automatically generate Facebook ads. Pencil wants to help advertising "creatives" get back to what they do best.
NewsDid you know? Facebook just announced the 7-day click attribution window for ads will now include modeled conversions i.e. estimates.
NewsWhat are the Facebook updates from the week of July 25? Plus, "Facebook Ads on Steroids"!
NewsAfter being featured and reviewed on eCommerce Tech, we're very proud to announce that Pencil has been chosen as the App of the Month!
News"Small businesses & eCommerce use Pencil’s new AI video ad system", as featured on MarTech Cube.
NewsStill struggling with accomplishing your advertising and engagement goals? The Advanced Facebook Advertising course on LinkedIn Learning's advanced techniques got you covered! Plus, Pencil has been featured in that course.
NewsCurious on how to create an effective framework for testing? We made a new video series about Creative AI testing strategies and solutions to common blockers. Plus, Wildfang's Ad of the Week!
NewsAs one of the fastest-growing apparel brands, Wildfang is breaking gender norms in society and in the fashion industry. With filling the gap in the market in mind, their wild and bold ideas have given them the recognition they deserve and more.
Case StudiesStill not sure on what ads you should create? We have 10 Facebook Ad Design Tips to Drive Performance for you. Plus, Perfect Snacks' perfect ad!
NewsIs there such a thing as a perfect snack? Well there is, and thanks to Perfect Snacks' healthy and nutritious products, they've become the leader in Fresh snacking. Their perfect ad will leave you snackin' and munchin' for more!
Case StudiesGenerating new creatives through historic ad performance.
NewsWant to know more about Machine-Generated Creative? We have a new blog with AI Insight Hub that has got you covered from strategy articles, news updates, and case studies all in one place! Plus, we are hiring!
NewsThe Pill Club is on a mission to be a trusted healthcare partner for women. With this is mind, they also empower women while delivering a personal and positive experience as well.
Case StudiesLooking for the best monthly tea service? Plum Deluxe's service is not only about tea but you're also a part of a community that shares experiences with one another who all share the love for tea.
Case StudiesLooking for high quality skincare specifically designed for today's teenage boys? Stryke Club's one-of-a-kind product line is revolutionizing the beauty industry with its unique, meticulous and effective combination of ingredients that promote clear skin, confidence and mindful grooming habits for life.
Case StudiesBravo Sierra's commitment to Military service members have led them to build the only personal care company that promises to deliver consumer-driven technical innovation, non-toxic sustainable formulas, while being affordable at the same time has got us saluting them for their commitment and dedication.
Case StudiesLooking for natural eye-care products? With Eyetamins' mission to improve eye health with their carefully sourced, natural, and clinically proven formulas, you too can take care of your eyes with their eye-catching supplements.
Case StudiesLooking for tattoo aftercare products? Well Woo is much more than that, their mission to create everyday goods that help people live fulfilling lives has garnered the hearts of many and maybe yours too.
Case StudiesRan out of gift ideas? Wizard Pins will help you "create anything you can imagine". Their custom pins, coins, keychains, and other promotional products will surely be a magical gift for your loved one.
Case StudiesLooking for the best bone broth? Well Best Bone Broth has got you covered, sourced from the finest ingredients, quality focused, without filler ingredients and additives. Their commitment to quality has got their loyal customers brothin' for more!
Case StudiesLooking for a reliable subscription dog food service? Lyka's mission is to reshape an industry built around a highly processed and unnatural diet for dogs. Plus, their commitment to the quality of their product by trying it themselves should be given the recognition it deserves.
Case StudiesDo you take the time to source out the tools you use for cooking? Misen's "Better tools for better cooking" promise will make you think twice about the products you use in your kitchen. Plus, their commitment to quality and functionality will leave you dicin' for more!
Case StudiesWant to know more about our new features for the month of April? Here are some of our latest platform updates. Plus, Plum Deluxe's delicious as tea ad!
NewsWant to know more about all things AI and advertising? Join us on a special episode of I'll Be Back South West and we'll explore the intersection of creativity, tech, and advertising! Plus, Bravo Sierra's new ad!
NewsDo you want to know how to create ads with more creative variety? Here are 5 ways to shake things up from Pencil CEO, Will Hanschell. Plus, a lesson in self-care with Stryke Club.
NewsTired of coming up with many ways of talking about one product? Hey Pencil's series will show you how to generate copy using AI. Plus, AI's ideas for Lyka!
NewsWant an ad that automatically comes in multiple formats? With Pencil, you can make your videos work across different aspect ratios. Plus, Eyetamins' eye-catching ad!
NewsNot sure how to efficiently experiment with ads? Pencil's AI lets you generate lots of new design layouts to try from your existing assets. Plus, we partnered with the world's largest ecommerce investor, Clearbanc!
NewsGetting ready for your next product shoot? Here are 4 pre-production tips that will help you think modular and focus on variety and volume.
NewsWant to view our best ads and insight videos? We're on YouTube! Where we will be releasing several videos and answer questions common to advertisers. Plus, PROJECTWOO's wooing ad!
NewsDo you think AI will replace digital marketers in 5 years? Check us out on Quora and see what we have to say about that riveting question. Plus, Wizard Pins custom pins ad got us pinning for more!
NewsCurious on how Pencil's CEO Will Hanschell built the most powerful creative platform? Check out the Entrepreneur's Action and Ambition podcast. Plus, the best ad for Best Bone Broth!
NewsImportant update on all the new features on generating ads with Pencil. Plus, Lyka's new ad where the team tries their own dog food in an unmissable 17 second FB ad!
NewsDo you want to consistently create new ideas that deliver results? Here's 5 principles to harness Creative AI from Pencil's founder Will Hanschell. Plus Misen's ad got us dicin' for more!
NewsCheck out Fortune's Jeremy Kahn's interview with Pencil CEO Will Hanschell about today's advertising jungle. Plus, check out our first machine-generated "Ad of the Week".
NewsWant to know how Pencil aims to automate the Secret Sauce of Advertising? Check out David Prosser's Forbes interview with Pencil CEO Will Hanschell, where he talks about how Pencil works and how Pencil's generated ads align with advertisers.
NewsPioneered by Pencil, online video ads can now be generated by Artificial Intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands.
NewsPencil's CEO, Will Hanschell, talks about the industry problems and emerging technologies that led to starting Pencil, and how we try to add automation to the creative process without killing it.
NewsHow can busy, short-staffed marketing departments test new creative messages constantly? Featured on AdExchange, read on for an insightful piece on what we've built at Pencil.
NewsWant to know more about Pencil? Our weekly Ad of the Week, the new Hey Pencil series, and more exciting content coming your way.
NewsClearbanc and Pencil partner to help eCommerce businesses grow using creative AI.
NewsCheck out our three new Creative AI features plus a new $200 referral program for you and your friend!
NewsA first of many. Pencil's ad of the week showcases the best of the best in Creative AI. This week's ad is for Roman, run by telehealth company, Ro. Read on to see how and why it works.
Case StudiesIs machine-generated creative really cost effective? Here are 4 main drivers of cost saving using Creative AI.
ArticlesDo you want to know why humans fail at generating FB Ads? Here are 10 design faults that advertisers commonly make.
ArticlesCurious on how Pencil was built and made around online advertising? Here's the super secret master plan!
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