Filmmaker turned Growth Marketer, scaling performance spend for US brands. Obsessed with building the future aka the intersection of creativity and data.
Making it in e-commerce is hard, these are the learnings that can help you understand how to drive your business to the next level.Articles
Growing your e-commerce business is hard. Especially with paid media. Are you spending too much or too little? Are you testing the right ads? Pencil breaks down a simple framework for growth that will allow you to start moving forward with your growth!Articles
We unpack how you can get content for your paid social ads and website without breaking the bank.Articles
Pencil is at the intersection of performance marketing and brand marketing for DTC brand. Each has a part of the process they own and usually they are fighting each other for supremacy. We believe they are 2 sides of the same coin and should be working together to drive their brand forward!
The best facebook ads fo 2021 generated by Creative AIArticles
UGC is on everyone's mind, how to get it and how to use it. We saw a list and wanted to break it down into a few actionable steps any brand can take to help themselves sustainable source UGC content without having to pay an arm & a leg.Articles
ICP = NORTH 🌟 without it you can't deliver creative that cuts through or drives performance.The first question you should answer is: who is your ICP or IDEAL CUSTOMER PROFILE?Articles
We analyzed ~1,137 top performing ads to find the most common themes in their copy. We found 4 key things you can focus on TODAY.Articles
Over half of brands we sampled are allocating more budget to their losing ads than their winning ads 🤯Articles
Bark is a world-leading service marketplace with over 5 million customers in 8 countries worldwide. This requires a great amount of paid media creative to be produced, and bark only has, a 2-person growth team.Case Studies
Pencil eliminates the human bias that most performance marketers and creative minds have; it all all data-driven insight for winning and losing ads.Case Studies
Changing only the copy line in your ad creative can double CTRs and halve CPCsArticles
Find out how Sender & Coast's campaigns delivered great and strong results with the help of Pencil's Creative AI.Case Studies
Find out how Kitsch was surprised by Pencil's machine-generated creative ads quality and how promising their FB ROAS performance has been so far.Case Studies
Find out how Sephora used Pencil's creative AI to generate thousands of images that led to boosting the ROAS of their campaigns.Case Studies