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“We tested Pencil’s machine generated content as part of our recent ecommerce conversion campaigns for Lancome Genifique. The brand teams were excited by the AI-generated ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency using MGC over a month-long Facebook A/B test. This is an exciting new technology.”

Sebastien Au, Strategic Marketing Projects Manager, L'Oréal

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