Make ads that work.
Double your productivity and performance with Generative AI.
No credit card required.
5,000+ brands and agencies already using Pencil.
.webp)
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
Chat with Pencil to generate creatives
Use Pencil’s chat function to create copy and visuals.
Get proof that your creative is working
Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.
Add Pencil to your toolkit
Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.
Create, approve and launch ads in one place
Collaborate within teams and across functions to create, approve and launch top-performing ads.
Get enterprise-grade safety and control
.webp)
Brand safety and AI controls. Bespoke brand library, templating and animation language capture.
Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.
AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.
Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.
Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.
Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.
Over 5,000 top brands and agencies are using AI to make the most of their creativity
.webp)
.webp)
Learn how Pencil works in minutes
%201.svg)
In this video, Tim will give you an overview of our Pencil Score and Explainable Predictions. Get to grips with what the score means and how you can best tailor it to your needs, including how to draw on your own brand's data to inform your scores.
In this Feature Focus video, Tim will give you an introduction to our brand new Chat to Ads feature. Using Chat to Ads, you can generate high-quality ad creatives in seconds and this video will guide you through how to get the most out of the tool with and without use of templates. You'll also get a quick rundown on how to use our game-changing floating toolbar to generate copy and images directly in the creative editor!
In this video, Tim will take you through how to create static templates to use when generating your creatives. You'll find out about all of the features of the editor and how getting your templates right can help you to generate the best creatives.
In this video, Tim demonstrates Pencil's new and improved text editor. We'll look at the features, how to generate strategy and copy using templates, how to add context using additional brand documents and how to export text as a formatted PDF.
Powering brands of all shapes and sizes
lift in ROAS on average
”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”
Make ads that work. Double your productivity & performance with generative AI.
