The easiest way to get winning ad creative.

Fast-growing ecommerce brands use Pencil to get 2x better ad results at 10x less time and cost.

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Lead generation

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Customer engagement

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Customer support

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Pencil uses algorithms to generate winning ad creative.

The secret weapon of 1,000+ ecommerce brands and agencies

lyka
ro
misen
WizardPins
best bone broth
woo
round barn labs
Run DMG
eyetamins
Lights
Plum Deluxe
Microbe
bravo sierra usa
sephora
Loreal
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

The fastest growing ecommerce brands
simply test more ad creative.
Pencil makes this easier than ever.

Cracking the code with ads is a top priority for every ecommerce brand. The problem is 9 out of 10 ads fail to perform. So the fastest growing brands simply test more ads. This is slow, expensive and painstaking.

Try connecting your store and ad account to Pencil. Our algorithms generate new ad creatives based on what's working for you, and what you haven't tried yet. Cracking the code with ads just got easier.

78%
Pencil users find ROAS winners*
+79%
Pencil ROAS vs. baselines*
10
Ads to find a ROAS winner*
Get started for free
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

How does AI generate ad creative?

Just input your branding and assets, then give Pencil a topic.
It'll write copy, edit video and generate finished ad ideas in ~1 minute.

Get new ad creatives to test in minutes, not days.

Don't burn ad spend waiting days or weeks for overworked human creators. Let Pencil write copy, edit video and apply best-practice templates and animation for you.

Explore ad generation
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Never spend an afternoon grinding out ad formats again.

Pencil generates statics and videos, cuts down and remixes UGC, animates still images and more. Output 6s, 10s, 15s durations and 1:1, 9:16, 4:5, 1.91:1, 16:9 sizes.

Explore versioning

Test new creative ideas while protecting your brand.

Set up your brand once, and all Pencil generations and edits will stay compliant while testing. Customize logos, colors, fonts, music, graphics and more.

Explore brand kit
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Utilize your existing assets to the absolute maximum.

Import and organize all your products and assets, then let Pencil help you test every single one, and learn which assets are working and which are burned out.

Explore asset library

Forget revisions and amends. Edit ads as easily as slides.

Forget hours spent in complex video editing tools or back-and-forth email amends. Pencil is a new class of creative tool designed for rapid changes to get ads out the door instantly.

Explore editor
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

Stop wasting money on ads that don't work.

Every ad that doesn’t perform is money wasted. Pencil trains an algorithm using data on your past winning ads to help you pick your next winning ads.

Explore predictions

Constantly act on what works, and what doesn't!

Cut through the noise with simple insights into what's working in your ads, what's not, and why. Use these insights to continually learn and improve your results over time.

Explore insights

Make running your ads a simple, scalable process.

Testing new ads, pausing losers and scaling your winners is a critical habit for fast growing brands. Make these routine tasks easy with simple workflow tools and automations.

Explore automations

What people are saying

Brands and agencies are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full of people manually adjusting bids in spreadsheets. We've all since moved on to better, more strategic, and more interesting (!) work, and bidding is a solved problem, fully automated with machine learning. I have no doubt Pencil is about to do the same for all the very talented creatives currently pushing pixels around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and Pencil’s creative AI platform has helped us accelerate our new model. Our team now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We leveraged Pencil's platform and saw a 20% improvement in performance and 24% reduction in production costs. This is the start of a great journey.
Anu BiswasEnterprise marketer
Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.
Rob CarlinerEcommerce marketer
Creative AI is already helping us cut costs, and we’ve only just started. We always test numerous creative variations to optimize performance, and Pencil allows us to generate a higher volume of ads more efficiently and at a fraction of the cost.
Gil DavidAgency marketer
Pencil provided a one-stop solution that helped streamline every part of my workflow.  Instead of spinning cycles or reinventing the wheel with every new project, I can let the system focus on scale while I focus on the creative details. 
Jeremy ThurswellEcommerce marketer
We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.
Ryan ZimmermanEcommerce marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A lot of fresh variety, compelling copy, and our FB ROAS performance has been very promising so far.
Carly LondonGrowth marketer
We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The brand teams were excited by the ideas and amazed at how fast new ads and formats could be generated and approved. In the end the media team saw a 23% improvement in ad efficiency over a month-long A/B test. This is an exciting new technology.”
Sebastian AuEnterprise marketer

Move deals faster with our AI software

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Learn more  ➝
"TaaS saved our company so much time on all the small tasks. Now we have much more time to focus on the important stuff."
Rebecca Madison, Director of Marketing

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Pencil works with your existing stack

Check out the showreel ➝

1. Connect ad accounts

Connect your ad accounts to learn from winning ads, see insights and train predictions.

2. Connect your store

Connect to your store or assets library to import branding, images, videos and products.

3. Generate ads

Generate new ad creatives yourself in minutes, or receive a batch from us weekly.

Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?

2x better results
10x faster and lower cost ad production

Why Machine Generated Creative?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝

Pencil's ads simply get results.

-48%
Better CPA
+79%
Better ROAS

In this ebook, we analyse over 600 real Pencil-generated ads to see how performance compared to brands' ROAS & CPA baselines. In it, you'll see:

  • How many brands improve their results

  • Results by sector and funnel stage

  • How quickly brands got results with Pencil ads

Download ebook ➝

Tips for working with creative AI from Mykim Dang, ex-Meta Creative Shop.

In this ebook, we introduce human creators to the new frontier of Creative AI. In it, you’ll learn:

  • What AI can do for your creative process

  • How AI can multiply creative impact

  • How to adapt your production process for AI

Download ebook ➝

Generate ads for all platforms

Check out the showreel ➝

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering
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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer

Pencil is the secret weapon of fast-growing ecommerce brands

Learn how ecommerce brands are using Pencil to test more ad creative,
turn their data into competitive advantage and unlock the next level of growth.

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.

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